Regional Account Manager

Royal Cup, Inc.; San Luis Obispo (CA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Tuition reimbursement

Paid vacations

FSA plan

Life insurance

Disability coverage

Job summary

Royal Cup, Inc. is seeking a Regional Account Manager in San Luis Obispo, CA to retain and grow an existing customer base across Healthcare, Senior Living, Food & Beverage, and Hospitality.

You will focus on in-market relationships with buyers and decision-makers to drive measurable growth across the portfolio. The role requires 2–4 years in account management or sales, strong communication skills, and willingness to travel.

Qualifications

• Bachelor's degree in business administration or related field is required.
• 2-4 years of experience in account management or sales.
• Proficiency in Power BI or similar data/reporting tools.
• Proficiency in MS Office and basic IT skills.
• Excellent communication and consultative selling skills.
• Willingness to travel across an assigned territory, including overnight travel.
• Valid driver’s license and personal auto insurance as required by state law.

Responsibilities

• Be in market with accounts regularly, maintaining in-person presence with buyers, GMs, and F&B decision-makers.
• Engage stakeholders at each account and direct energy accordingly.
• Drive SKU expansion across the full portfolio using Power BI to identify gaps and opportunities.
• Use customer-facing materials and product tools to lead growth conversations.
• Develop and execute account growth plans identifying upsell, cross-sell, and wallet-share opportunities.
• Present new products and innovations in the context of each customer’s business.

Skills

Excellent communication skills

Travel willingness

Customer relationship management

Education

Bachelor's degree in business administration or related field

Tools

Power BI

MS Office

Job description

At Royal Cup, we embody a winning spirit that extends far beyond friendly competitions and games. We believe in achieving victory in everything we do, and as a united team, we know there is not a challenge we can't conquer.

While luck may play a small role, true success comes from having a clear vision, a strong mission, and unwavering standards. These foundational elements lie at the heart of our employees' ongoing experience as valued "Cuppers".

Our vision is to become the Chosen Partner to Customers Nationwide, establishing ourselves as the proven industry leader in sourcing, roasting, blending, and distributing exceptional coffee, tea, and affiliated beverages. To accomplish this, we hold ourselves accountable to a set of industry-leading standards that revolve around enhancing our customers' experiences and driving operational excellence. We can't accomplish this without a dedicated team across the nation who are committed to living out our standards each day.

Our standards are what set us apart. They guide our actions, shape our culture, and fuel our success.

• One Team, One Cup: Respect for one another, our customers, and our prospects. No Silos, each of us working together for the good of the whole.
• VICTORS, Not Victims: Challenges are opportunities in disguise. We are problem solvers who approach obstacles with optimism, turning them into steppingstones for growth and success.
• AS IF: All change happens by the "As If" principle. We act, speak, and think "as if" until we become the embodiment of our vision.
• Patience, Fortitude, and Resiliency: We have the patience to stay on our path and tolerate obstacles until we get the desired outcome, the fortitude to answer why we do what we do, and the resiliency to bounce back from setbacks.
• Nitty Gritty: We maintain an unwavering focus on the tasks at hand, ensuring that what needs to be accomplished today aligns with our longer-term objectives.
• Match Me!: A byproduct of all of our other standards. It is bringing the best version of ourselves to work each day, embodying our standards, and holding everyone around us accountable to them.

Join us, embrace our winning mindset, and embark on a fulfilling career that will leave an indelible mark on our industry and the lives of our customers. Together, we will redefine what it means to be the best.

One Team, One Cup!

Benefits at Royal Cup

We want our benefits to work for you.

Employee and Family Wellness

Health, Dental, and Vision plans are available to help keep you and your family healthy and happy!

Employee Assistance Program

For the times when things just aren't right - help is available to you and your family.

Disability Coverage

Whether for a short period or for a long period, we make sure you have coverage.

Life Insurance

Company-paid life insurance is provided for all employees. Optional term life coverage and Accidental Death & Dismemberment amounts are available as well.

Retirement Savings

Employee 401(k) participation with annual Company matching contributions will help prepare you for future retirement!

Tuition Reimbursement

We want to support your higher education goals!

Paid Vacations and Holidays

We believe our employees need to relax, rejuvenate, and get ready to re-engage.

Flexible Spending Account Plan

The FSA Plan allows you to save significant amounts on your medical (includes dental and vision) expenses and dependent care expenses.

Other Benefits

Smoking cessation program (free to employees and family), Jury duty leave, military service leave, and paid funeral leave, Uniforms are provided for certain positions, Discounts on employee purchases

The Royal Cup, Inc. Health Insurance Plan provides these links to access machine readable files as required by the Transparency in Coverage Rule. The files include negotiated service rates and out-of-network allowed amounts. The files are formatted to allow researchers, regulators, and application developers to access and analyze healthcare pricing data more easily. Contact, Human Resources, [e-mail] if you encounter technical issues with the links.

With a combination of perks, benefits, social activities, and learning opportunities, we invest every day in our most important asset: our people.

Position:Regional Account Manager

Location: San Luis Obispo, CA

Job Id:992

# of Openings:1

Job Title: Regional Account Manager

Reports To: Regional Sales Director

Location: This position is open to candidates residing in or near San Luis Obispo, California

ABOUT THE ROLE:

We're looking for a Regional Account Manager to retain and grow an assigned book of existing customers across Healthcare, Senior Living, Food & Beverage, and Hospitality. This is a dedicated, in-market role built for someone who thrives on deepening relationships that are already in place. You'll spend your time with the people who control purchasing at your accounts, using data to spot opportunities and turning those opportunities into real, measurable growth across our combined product portfolio.

WHAT YOU'LL DO:

• Be in market with your accounts regularly, maintaining consistent in-person presence with the buyers, GMs, and F&B decision-makers who control purchasing
• Engage the right stakeholders at each account, understanding who influences and who decides, and directing your energy accordingly
• Drive SKU expansion across our full combined portfolio, including coffee, tea, mixes/spices, and allied products, using Power BI to proactively identify SKU gaps and opportunities
• Use customer-facing materials, innovation concepts, seasonal offerings, and product tools to lead structured growth conversations
• Develop and execute account growth plans that identify upsell, cross-sell, and wallet-share opportunities
• Present new products and innovation ideas in the context of each customer's business, positioning Royal Cup and Farmer Brothers as a beverage and menu partner

WHAT SUCCESS LOOKS LIKE:

• Consistently meeting SKU penetration and gross profit targets across your book of business
• Retaining and growing the accounts you manage year over year
• Growing average gross profit per account through SKU expansion
• Increasing upsell and cross-sell penetration across your accountsDeepening our combined portfolio's presence within every account you manage

WHAT YOU'LL NEED:

• Bachelor's degree in business administration or a related field, or equivalent combined education and account management experience
• 2-4 years of experience in account management, sales, or a related role, with a track record of retaining and growing customer relationships
• Proficiency in Power BI or similar data/reporting tools
• Proficiency in MS Office and basic IT skills
• Excellent communication and consultative selling skills, both written and verbal
• Willingness and ability to travel across an assigned territory, including overnight travel for meetings, trade shows, and training
• A valid driver's license and personal auto insurance as required by state law

NICE TO HAVE:

• Prior account management experience in the food & beverage industry
• Experience with C4C or a similar CRM platform

GOOD TO KNOW:

Because this role involves regular vehicular travel, it's considered safety-sensitive. Candidates must pass a pre-employment drug screen, background check, and motor vehicle records check.

This role also requires the ability to walk and stand for extended periods while visiting customer locations, to safely operate a motor vehicle and travel by air, and to lift up to 15 pounds with or without assistance.

PAY TRANSPARENCY STATEMENT:

Compensation can differ depending on factors including but not limited to the specific location, role, skill set, education, and level of experience. As required by local law, Royal Cup provides a reasonable range of base compensation for roles that may be hired in California, Colorado, Connecticut, Maryland, Massachusetts, Minnesota, Nevada, Ohio, Illinois, or Washington as set forth below.

Role Location: San Luis Obispo, CA