Recruitment Marketing Executive

Partou UK; Denton (TX); On-site; USD 51,000 - 80,000; Full time

Job summary

Partou UK is seeking a Recruitment Marketing Executive to translate recruitment priorities into targeted attraction activity while protecting our employer brand. You will oversee paid media, create engaging content, and collaborate with Talent Acquisition to improve outcomes for hard-to-fill roles.

The role focuses on multi-channel campaigns, data-driven decision making, and building a strong, inclusive employer brand across candidate touchpoints.

Qualifications

• Experience in recruitment marketing and employer branding.
• Ability to plan multi-channel campaigns using data to improve performance.
• Strong copywriting and content creation skills for diverse audiences.

Responsibilities

• Develop and deliver recruitment marketing plans aligned to hiring priorities and regions.
• Oversee paid media activity, budget tracking, and ROI reporting.
• Create engaging recruitment content for campaigns, careers channels, blogs and social media.
• Monitor employer reputation across platforms and coordinate improvement actions.
• Produce regular reporting on attraction sources, campaign performance and candidate conversion.

Skills

Recruitment marketing

Employer branding

Digital marketing

Content marketing

Analytics

Education

Bachelor's degree or equivalent

Tools

ATS

Social media tools

Job description

At Partou, we believe every child should feel free to be themselves. Our nurseries are safe, joyful spaces where children can grow, play and discover, supported by teams who care deeply about what they do.We are one of the largest childcare providers in the UK. As we grow, so does our ambition to build an inclusive, high-quality childcare experience and a compelling place to build a career.

Why This Role Is Important to Us

Finding the right people, and helping them see why Partou is the place for them, is critical to the success of our nurseries. The Recruitment Marketing Executive will turn recruitment priorities into targeted, measurable attraction activity while protecting and strengthening our employer brand.

The role combines oversight of paid media with content creation, reporting, employer reputation management, candidate journey improvement and the exploration of new attraction approaches. It will work closely with Talent Acquisition and wider stakeholders to improve outcomes for hard-to-fill and business-critical roles.

What You'll Be Doing

Recruitment Marketing and Attraction

• Develop and deliver recruitment marketing plans and campaigns aligned to hiring priorities, key regions and hard-to-fill roles.
• Partner with the Talent Acquisition team to understand vacancy challenges and translate these into targeted attraction activity.
• Evaluate current attraction channels, audience performance and conversion, recommending where activity should be strengthened, stopped or tested.
• Research and pilot new attraction methods, channels, partnerships and technologies that broaden reach and improve candidate quality.
• Support local and regional recruitment activity, including events, targeted campaigns and priority vacancy interventions.

Paid Media Oversight

• Oversee paid media activity across appropriate recruitment channels, including campaign planning, audience targeting, budget tracking and optimisation.
• Work with agencies, advertising partners and platform providers to ensure activity is timely, effective and aligned to recruitment priorities.
• Monitor cost, reach, applications, quality and conversion to assess return on investment and recommend changes.
• Maintain clear governance of paid media activity, ensuring spend decisions are supported by evidence and business need.

Content Creation and Delivery

• Create and deliver engaging, values led recruitment content for campaigns, careers channels, social media, blogs, email and internal communications.
• Develop employee stories, role profiles, campaign assets, toolkits and templates that help vacancies stand out and bring the Partou experience to life.
• Maintain a forward content plan that responds to recruitment priorities, seasonal demand and wider Talent activity.
• Ensure all candidate facing content is accurate, inclusive, accessible and aligned to Partou tone of voice and brand standards.

Employer Brand and Reputation Management

• Help shape, protect and consistently apply Partou employer brand and employee value proposition across candidate touchpoints.
• Monitor employer reputation across Glassdoor, Indeed and other relevant platforms, identifying themes, risks and opportunities.
• Coordinate appropriate responses and improvement actions with relevant stakeholders, maintaining professional and consistent messaging.
• Tack reputation trends and use feedback to inform content, attraction activity and candidate experience improvements.

Data, Reporting and Insight

• Produce clear regular reporting on paid media, attraction sources, campaign performance, candidate conversion and recruitment marketing return on investment.
• Track attraction performance against hard-to-fill and priority roles, highlighting gaps and recommending targeted action.
• Use recruitment funnel data, campaign insight, candidate feedback and market information to identify trends and opportunities.
• Turn data into practical recommendations for the Talent Acquisition team and senior stakeholders, rather than reporting activity alone.

Candidate Journey and Experience

• Monitor the candidate journey from awareness and application through to interview, offer and onboarding, in partnership with Talent Acquisition.
• Identify drop off points, communication gaps and barriers that affect candidate engagement or conversion.
• Review candidate facing communications and touchpoints to ensure they are timely, clear, welcoming and consistent with the employer brand.
• Use candidate feedback and recruitment data to support continuous improvement of the end-to-end experience.

Marketing and Communications Support

• Provide practical marketing and communications support across the Talent team, including Talent Acquisition, Talent Development and Future Careers activity.
• Support project launches, recruitment events, internal mobility, apprenticeship and early careers campaigns where required.
• Work collaboratively with Brand, Marketing, Internal Communications, People and operational teams to align messages and maximise reach.
• Maintain an organised campaign calendar, clear briefs and appropriate review and approval processes

What You'll Bring

• Experience in recruitment marketing, employer branding, digital marketing, content marketing or a closely related role.
• Experience planning and delivering multi-channel campaigns and using data to improve performance.
• Strong copywriting and content creation skills, with the ability to adapt tone for different audiences and channels.
• Confidence working with paid media, budgets, agencies, advertising partners or digital platforms.
• Ability to interpret performance data and present clear insights and recommendations.
• Strong organisation and project management skills, with the ability to manage competing priorities.
• Collaborative stakeholder management and a practical, outcomes-focused approach.
• Understanding of the recruitment lifecycle, candidate attraction and employer brand.
• Experience with ATS, recruitment analytics, social media management or candidate experience tools.
• Knowledge of SEO, digital analytics, reputation platforms and campaign optimisation.
• Experience testing new attraction channels, automation or AI-enabled marketing approaches.

Why Partou?

Become a Partou team member and join a supportive, caring community where you can enjoy a fulfilling and rewarding career. With access to world-class childcare research, resources, and expertise, we help you develop skills, and empower you to create a positive impact on the development of the next generation, as they lead us into a better future.

Learn more about working at Partou: www.partou.co.uk/careers

Safer Recruitment: All applicants will undergo EnhancedDBS checks and thorough vetting. This role is exempt from the Rehabilitation of Offenders Act 1975.

Partou is proud be a part of the National Partnership in Early Learning and Childcare (NPELC) - a group of 10 of the largest childcare providers across England. Together, we operate over 1,300 childcare settings, employ more than 38,000 people, and take care of over 160,000 children.