Ralph Lauren Brand Image Manager, Boston

BoF Careers; Boston (MA); On-site; USD 70,000 - 100,000; Full time

Job summary

Ralph Lauren Corporation in Boston is seeking a Brand Image Manager to oversee product presentation, rigging and styling across women’s, men’s, and kids’ stores. The role drives collaboration with store directors to balance brand integrity with strategies that boost client engagement and store profitability.

You will lead seasonal floor moves, coordinate with directors, mentor sales teams, and support marketing events within the region.

Qualifications

• Proven ability to lead teams and manage complex floor moves and installations with precision and creativity.

Responsibilities

• Manage the planning and execution of seasonal floor moves and floor mapping for multiple brands in the home store and regional locations.
• Support rigging, styling, and logistics for interior and window changeovers.
• Partner with store directors and department managers to ensure alignment with brand standards.
• Train and mentor store sales teams and Brand Image direct reports within the metro area.
• Support marketing initiatives, elevating presentation for high-profile events and product launches.
• Provide feedback to cross-functional partners to improve presentation standards and processes.
• Travel to other stores within the region as needed for projects.

Skills

Team leadership

Brand storytelling

Communication

Attention to detail

Flexibility

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Brand Image Manager, Boston is responsible for delivering best-in-class product presentation, creative rigging and styling in all store environments across women's, men's, and kids' stores. This role manages floor moves and seasonal floor mapping across all brands, ensuring alignment with global brand initiatives and in-store execution. Acting as a key partner to store directors and department managers, this position drives collaboration and training and applies a strong business lens to balance brand integrity with strategies that drive client engagement and store profitability.

Essential Duties & Responsibilities

• Manages the planning and execution of seasonal floor moves and floor mapping for all brands in their home store and regionally as needed.
• Support rigging, styling, and logistics for interior and window changeovers for home store and regionally as needed.
• Partner with store directors and department managers to ensure seamless coordination and alignment with brand standards.
• Train and mentor store sales teams and Brand Image direct reports within the metro area, fostering creativity and accountability.
• Support marketing initiatives, ensuring elevated presentation and execution for high-profile events and product launches.
• Provide feedback to cross-functional partners to continuously improve presentation standards and operational processes.
• Participate in special projects requiring flexibility to work outside normal business hours and ability to travel to other stores within the region.

Experience, Skills & Knowledge

• Proven ability to lead teams and manage complex floor moves and installations with precision and creativity.
• Strong communication and partnership skills, with the ability to influence and collaborate across multiple levels.
• Exceptional organizational skills and attention to detail in fast-paced environments.
• Passion for brand storytelling and delivering elevated customer experiences.
• Willingness to work flexible hours, including evenings and weekends, as needed.