(#R000157482) Brand Manager (2027 Undergrad and Master's - Non MBA)

Procter & Gamble; Cincinnati (OH); On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble is seeking an entry-level Brand Manager in Cincinnati to own brand strategy and drive growth across learning, buying, and usage stages. You will guide vision, coordinate across functions, and develop marketing plans that propel brand profit and consumer impact.

The role emphasizes cross-functional leadership, data-informed decision-making, and opportunities to advance through a legacy of GM/CEO pathways within brand management.

Qualifications

• Bachelor's or master's degree with a business focus.
• Graduation date of December 2026 or Spring 2027.
• Strong visionary, strategic and courageous leadership.
• Excellent strategic and analytical thinking.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.

Responsibilities

• Develop marketing plans and drive brand strategy.
• Lead cross-functional teams to grow brand profits.
• Identify consumer, shopper, and customer insights and translate to tactics.
• Collaborate with Sales, Finance, Product Supply, Advertising, and Agencies.

Skills

Visionary leadership

Strategic thinking

Analytical thinking

Strong communication

Team collaboration

Brand growth

Education

Business degree

Job description

Job Location

CINCINNATI GENERAL OFFICES

Job Description

Ready to build brands that billions of people know, trust, and love? Come to P&G where Brand Management was born!

Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

As a Brand Manager, you will be responsible for making sure we win with consumers' preferences in each of the following areas:

1. When they learn about our product
2. When they choose to buy the product
3. When they use the product at home

We are looking for the world's best marketing pros who follow one simple concept: "Consumer is boss".

Working in brand management at Procter & Gamble means being more than just a marketer, it means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Our Brand Managers need to work regularly across functions to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably.

Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right?

What we offer you

Responsibilities from Day 1 - You will start off working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.

Recognized state of the art marketing skills - We will constantly help you improve your marketing knowledge and management abilities.

Continuous coaching & mentorship - We are passionate about our work. We will make sure you receive both formal training and regular mentorship from your manager and others.

Dynamic and respectful work environment - We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.

A strong pedigree - The majority of our General Managers and CEOs come through Brand Management.

Your Role

As a Brand Manager, you will have opportunity to work on brands, driving the business results. You will engage with multi-disciplinary teams (including Sales, Finance, Product Supply, Advertising, and Media Agencies) to develop top strategies for your brand's success.

You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your leadership. You will need to derive insights from the data, which will enable brand leaders as they set the direction for brand growth. As your skills increase, you can expect to advance in roles with increased responsibilities. Overall, we want people who aren't afraid to take smart risks and innovate.

Job Qualifications

We want someone with:

A bachelor’s or master's degree (preferably with some business focus)

A graduation date of December 2026 or Spring 2027.

Excellent visionary, strategic and courageous leadership skills

Strengths with strategic and analytical thinking

An ability to drive innovation and brand growth

Strong ability to communicate and team capabilities

Starting Pay/Salary Range: $85,000 - $122,200

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule

Full time

Job Number

R000157482

Job Segmentation

Entry Level

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year