Publicity Specialist

33Usa; Los Angeles (CA); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Paid Time Off

Hybrid Work Model

Job summary

33Usa is seeking a Publicity Specialist to assist in planning and executing publicity campaigns for entertainment productions, including media lists, pitching outlets, and leveraging media strategies. The role collaborates with team members to support PR initiatives for productions.

You will craft press materials, write press releases, monitor campaign performance, and build relationships with media across print, broadcast, online, blogs, and trade outlets.

Qualifications

• Bachelor's Degree in Public Relations, Communications, Marketing, or related field.
• Previous experience in public relations, publicity, or related field.
• Strong written and verbal communication skills.
• Knowledge of media outlets and industry influencers.
• Detail-oriented with strong organizational and multitasking skills.

Responsibilities

• Media Research & Outreach: Build national and regional media lists; pitch outlets; establish relationships with media professionals; ensure proposals meet client needs.
• Strategy & Campaign Planning: Create effective publicity strategies; plan and execute campaigns with stakeholders.
• Submission Plan Development & Implementation: Develop submission plans; implement social publicity tactics; identify media influencers.
• Content Development: Write press materials, pitch letters, and promotional copy; write press releases and pitches.
• Analysis: Monitor campaign performance; provide reports; analyze media coverage and audience reach.
• Other Common Job Functions: Build relationships with media; collaborate with team; maintain professionalism; stay updated with industry trends.

Skills

Media relations

Public relations

Written communication

Verbal communication

Organizational skills

Multitasking

Strategic thinking

Interpersonal skills

Team collaboration

Entertainment industry knowledge

Japanese language

Education

Bachelor's Degree in Public Relations, Communications, Marketing, or related field

Experience in public relations, publicity, or related field

Job description

Position Summary

The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate with other team members to support the overall public relations initiatives for the productions.

Essential Job Functions & Responsibilities

• Media Research & Outreach:
  • Assist in building national and regional media lists for entertainment productions
  • Pitch media outlets to secure coverage for the productions
  • Establish and maintain relationships with media professionals
  • Ensure proposals meet client needs and goals
• Strategy & Campaign Planning:
  • Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
  • Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
• Submission Plan Development & Implementation:
  • Develop submission plans for publicity campaigns and implement them
  • Understand and execute social publicity tactics on behalf of clients
  • Identify media influencers to use on behalf of clients
  • Ensure submission plans are executed efficiently and effectively
• Content Development:
  • Writing compelling press materials, pitch letters, and promotional copy
  • Responsible for writing press releases and pitches
• Analysis:
  • Monitor publicity campaign performance and provide regular reports to the Publicity Lead
  • Assist in analyzing media coverage and audience reach
• Other Common Job Functions
  • Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
  • Work collaboratively with team members that align with the company's purpose, mission and vision
  • Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
  • Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

Education and Experience Requirements

• Required:
  • Bachelor's Degree in Public Relations, Communications, Marketing, or related field
  • Previous experience in public relations, publicity, or related field
  • Strong written and verbal communication skills
  • Knowledge of media outlets and industry influencers
  • Detail-oriented with strong organizational and multitasking skills
• Preferred:
  • Experience in the entertainment industry
  • Ability to speak and read Japanese

Desired Skills and Abilities

• Strong interpersonal and relationship-building skills
• Ability to work collaboratively in a team environment
• Analytical thinking and problem-solving skills
• Passion for entertainment and pop culture

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model — current arrangement with potential changes as needed