Public Safety Marketing Director — Growth & ABM Leader

LexisNexis Risk Solutions FL Inc. Company; Virginia; Hybrid; USD 136,000 - 253,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Wellbeing program

Disability & Life Insurance

Paid time off & volunteering

Job summary

LexisNexis Risk Solutions is seeking a Public Safety Marketing Director to lead strategic vertical marketing for Criminal Investigative Solutions and the Accurint One offering in the criminal justice market. This remote role requires moderate travel and collaboration with vertical leadership, sales, and partners to drive growth and market leadership.

The role focuses on demand generation, customer retention, thought leadership, and brand awareness, delivering measurable results aligned to

Qualifications

• Bachelor's degree in Marketing or Business required; MBA preferred.
• Minimum 10 years in B2B/B2C marketing, strategic planning, or related consulting.
• Experience in government/public safety marketing preferred.
• Proven ability to lead integrated campaigns including ABM, demand gen, and retention.

Responsibilities

• Develop and lead integrated marketing strategies and annual plans for Public Safety audiences.
• Drive ABM, lead generation, customer retention, and demand generation programs.
• Create messaging, thought leadership content, collateral, and campaign assets.
• Partner with Public Safety leadership, sales, channel, and marketing to align go-to-market plans.
• Manage marketing budgets and analyze campaign performance monthly/quarterly.

Skills

ABM campaigns

Demand generation

Marketing strategy

Thought leadership

Team leadership

Cross-functional collaboration

CRM platforms

Education

Bachelor's degree in Marketing or Business

MBA

Tools

CRM software

Job description

LexisNexis Risk Solutions is seeking a Public Safety Marketing Director to lead strategic vertical marketing for Criminal Investigative Solutions and the Accurint One offering in the criminal justice market. This remote role requires moderate travel and collaboration with vertical leadership, sales, and partners to drive growth and market leadership.

The role focuses on demand generation, customer retention, thought leadership, and brand awareness, delivering measurable results aligned to