Public Relations Marketing Specialist

UNC REX Healthcare; Woodridge (NC); On-site; USD 60,000 - 80,000; Full time

Job summary

UNC Health Nash in North Carolina seeks a seasoned marketing and communications professional to lead public relations, branding, and content initiatives for the NGH Marketing & Communications unit.

The role directs communications, coordinates with media, and oversees publications, social media, and website content to elevate the hospital's image and community impact. Onsite, 40 hours/week, day schedule.

Qualifications

• Bachelor's degree in communications, marketing, advertising, journalism, public relations, or related fields.

Responsibilities

• Participates in the administrative management of the department under the Director.
• Develops and implements a strategic plan for public awareness and positive image of UNC Nash.
• Plans and produces hospital publications and visuals, including website and social media.
• Plans, develops, produces, and evaluates publicity and promotions for UNC Nash news and outreach.
• Communicates with departmental and system-wide personnel, physicians, media representatives, and vendors to facilitate actions.
• Provides marketing and design support including writing and content development.
• Participates in quality improvement activities.
• Supports and promotes UNC Nash and its subsidiaries.
• Takes photos and videos for social media, website and campaigns.
• Other duties as assigned.

Skills

Design & branding

Project management

Social media management

Website management

Writing

Microsoft Office

Canva

Adobe tools

Graphic design

Video editing

Photography

Education

Bachelor's degree in communications/marketing/journalism/public relations

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

Description

Your passion belongs at UNC Health. Join more than 56,000 teammates working together to improve the health and well-being of the communities we serve across North Carolina.

UNC Health Nash, an affiliated member of the UNC Health system, invites passionate healthcare professionals to join our esteemed team. Governed locally, we proudly serve a diverse patient base, spanning Nash, Edgecombe, Halifax, Wilson Counties, and beyond. With a steadfast commitment to elevating community health through exceptional care, we prioritize excellence, compassion, and innovation, ensuring every individual receives the highest standard of support. Joining our team means becoming an integral part of our dedication to wellness, where we constantly strive to redefine excellence in healthcare through state-of-the‑art facilities and pioneering programs. Join us in this transformative journey, where your contributions will make a lasting impact on our community's health and wellbeing.

Summary:

Plans, directs, and implements public relations, marketing and communications initiatives as delegated and assigned by the Director of Marketing and Communications. Coordinates communications whether verbal, written or digital, between the constituents of UNC Health Nash and its affiliates, employees, the news media, and the general public as delegated and assigned.

Responsibilities:

1. Participates in the administrative management of the department under the general direction of, and as delegated by, the Director.

2. Participates in developing and implementing a strategic plan for developing public awareness and a positive image of UNC Nash, in collaboration with the Director.

3. Plans and produces all hospital publications and audio visuals, including the UNC Health Nash website and social media channels.

4. Participates in planning, developing, producing, and evaluating publicity and promotions for UNC Nash news/sponsored outreach programs/events, as well as press releases for media.

5. Communicates with departmental and system‑wide personnel at all levels, physicians, and various outside media representatives/community officials/leaders/groups and vendors to facilitate timely and effective actions and decisions.

6. Provides marketing and design support for service line marketing and other marketing and communications needs for the department and organization, including writing and content development.

7. Participates in quality improvement activities.

8. Supports and promotes the interests of UNC Nash and its subsidiaries.

9. Takes an active role in self‑development.

10. Performs miscellaneous duties and other duties as assigned, as needed, to support operations and the provision of services.

11. Takes photos and videos for social media, website and external marketing campaigns.

12. All other duties to be assigned.

Other Information:

Education Requirements

• Bachelor's degree in communications, marketing, advertising, journalism, public relations, or related fields.

Licensure/Certification Requirements:

• None

Professional Experience Requirements:

• 2 years of experience in communications, marketing, advertising, or related fields.
• Knowledge of effective design and branding, project management, social media management, website management, and strong writing skills required.
• Highly organized, deadline and detail oriented, has a strong commitment to customer service, skilled in Microsoft Office Suite (Word, PowerPoint, Publisher, etc.), Canva and Adobe programs design and editing programs
• Graphic Design, video editing, and professional photography skills are preferred.

Job Details

Legal Employer: Nash Hospitals

Entity: Nash UNC Health Care

Organization Unit: NGH Marketing & Communications

Work Type: Full Time

Standard Hours Per Week: 40.00

Work Assignment Type: Onsite

Work Schedule: Day Job

Location of Job: NASH HC

Exempt From Overtime: Exempt: Yes

Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.