Public Relations Manager

Fujitsu; Town of Texas (WI); Hybrid; USD 99,470 - 143,237; Full time

Job summary

Fujitsu is seeking a skilled PR leader to head the Americas PR program, shaping public perception and guiding crisis communications. The role reports to the Head of International PR in Japan and collaborates with a global team to align messaging with Fujitsu's priorities.

You will build relationships with journalists, coordinate with external agencies, and deliver high-impact PR across multiple locations in the country.

Qualifications

• Experience managing PR activity, including crisis communication and reputation management.
• Ability to handle sensitive situations and provide candid advice to leaders from a PR perspective.
• Ability to influence and engage at all levels to plan and deliver impactful PR activity.
• Ability to translate complex information into clear, engaging PR content for target audiences.
• Ability to identify stories that drive coverage supporting business objectives.
• Strong understanding of relevant media and external communications channels.
• Degree level education or equivalent relevant skills and knowledge.
• Fluency in English, both verbally and in writing.
• Experience using MS Office tools and M365 apps.
• Cultural awareness and understanding of communication nuances in a Japanese business context.

Responsibilities

• Support leadership teams of group companies in the Americas in achieving business and communication goals through PR activity.
• Develop, plan and execute impactful PR strategies for the Americas region, aligned with global priorities.
• Initiate, plan and coordinate PR plans, guidance and key messages to targeted audiences, revising strategies as conditions change.
• Liaise with corporate communications colleagues globally, sharing information and best practice to maximize positive impact.
• Create and develop PR content proactively and reactively, finding stories, identifying opportunities, and crafting compelling press releases.
• Provide regular reports on PR activity to demonstrate impact and support continuous improvement.
• Build and maintain relationships with journalists and serve as key point of contact for all media inquiries in the Americas.
• Provide media training to senior leaders and colleagues as needed, monitoring trends, coverage and industry news to identify potential risks and opportunities.
• Manage external PR agencies when engaged to maximize value to the business.
• Ensure all PR activity is brand compliant and contributes to protecting and enhancing Fujitsu’s corporate values and reputation.

Skills

Crisis communications

Reputation management

Stakeholder relations

Media training

Press releases

Story development

MS Office

M365 apps

English fluency

Cross-cultural awareness

Education

Bachelor's degree or equivalent

Tools

MS Office

M365 apps

Job description

Job Location: New York, California, Texas. Location Flexibility: Multiple Locations in Country.

The Team

The PR Manager, Americas region, is a key member of the global Fujitsu PR team reporting to the Head of International PR in Japan. Responsible for shaping public perception through proactive promotion and crisis communications, building relationships with stakeholders, and enhancing Fujitsu's image in the wider market.

The Challenge

Lead PR for the Americas region, ensuring high impact and high‑quality PR management that contributes to the success of the region's business. Report directly to the PR function in Japan.

Your Role Will Involve The Following Key Accountabilities

• Support leadership teams of group companies in the Americas in achieving business and communication goals through PR activity.
• Develop, plan and execute impactful PR strategies for the Americas region, aligned with global priorities.
• Initiate, plan and coordinate PR plans, guidance and key messages to targeted audiences, revising strategies as conditions change.
• Liaise with corporate communications colleagues globally, sharing information and best practice to maximize positive impact.
• Create and develop PR content proactively and reactively, finding stories, identifying opportunities, and crafting compelling press releases.
• Provide regular reports on PR activity to demonstrate impact and support continuous improvement.
• Build and maintain relationships with journalists and serve as key point of contact for all media inquiries in the Americas.
• Provide media training to senior leaders and colleagues as needed, monitoring trends, coverage and industry news to identify potential risks and opportunities.
• Manage external PR agencies when engaged to maximize value to the business.
• Ensure all PR activity is brand compliant and contributes to protecting and enhancing Fujitsu’s corporate values and reputation.

Your Education, Experience And Skills

• Experience managing PR activity, including crisis communication and reputation management.
• Ability to handle sensitive situations and provide honest, candid advice to leaders from a PR perspective.
• Ability to influence and engage at all levels to plan and deliver impactful PR activity.
• Ability to translate complex information into clear, engaging PR content that resonates with target audiences.
• Ability to identify stories that drive coverage supporting business objectives.
• Good understanding of relevant media and external communications channels.
• Degree level education or equivalent relevant skills and knowledge.
• Fluency in English, both verbally and in writing.
• Experience using MS Office tools and M365 apps.
• Cultural awareness and understanding of communication nuances with employees from diverse backgrounds with experience in a Japanese business context.
• A strong interest in Japanese culture and language is a plus.

Salary Range: $99,470 to $143,237 USD. Eligible for short‑term incentive based on company results and individual performance.

Benefits include a full range of health, 401K, and other benefits.

Relocation Supported: No. Visa Sponsorship Approved: No.

We are an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity or expression, genetic information, veteran status, or any other characteristic protected by law.