Public Relations Executive (PR Agency)

Brandingarea (opc); United States; Remote; USD 6,300 - 9,500; Full time

Benefits offered by this job

Health insurance

Job summary

Branding Area, a growth-focused communications agency, is seeking a Public Relations Executive to strengthen media relationships, develop PR campaigns, and deliver impactful communications for clients.

The role emphasizes media outreach, content development, and client management across industries, with a focus on Indian media landscapes and newsroom relationships.

Qualifications

• Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
• 2+ years of relevant experience in a PR agency, communications agency, or corporate communications team.
• Strong understanding of the Indian media landscape.
• Excellent written and verbal communication skills in English.
• Strong press release writing, media pitching, and storytelling abilities.

Responsibilities

• Build and maintain relationships with journalists, editors, reporters, and media professionals.
• Pitch client stories, press releases, interviews, and editorial opportunities to media outlets.
• Coordinate press announcements, media interviews, press conferences, and editorial features.
• Draft and edit press releases, media pitches, spokesperson quotes, and corporate announcements.
• Develop media briefing documents, company profiles, interview questions, and talking points.
• Monitor media coverage and track campaign deliverables against timelines.
• Support crisis communications and provide timely responses when needed.

Skills

Media relations

Press pitches

Storytelling

English comms

Education

Bachelor's degree in PR / Mass Communications / Journalism / Marketing

Tools

Microsoft Office

Google Workspace

Media research tools

Job description

Company: Branding Area
Industry: Public Relations, Strategic Communications & Digital Marketing
Job Type: Full-Time
Department: Public Relations & Media Communications
Experience Required: 2+ Years
Location: India (To Be Specified)
Website: www.brandingarea.com

About Branding Area:

Branding Area is a growth-focused communications agency specializing in Public Relations, Media Relations, Corporate Communications, Reputation Management, and Digital Marketing.

We help businesses build credibility, strengthen brand reputation, enhance media visibility, and achieve measurable communication outcomes.

Our experience includes working with established organizations and growing brands across healthcare, education, technology, consumer products, lifestyle, and other industries.

We are looking for an enthusiastic, proactive, and results-driven Public Relations Executive to strengthen our media relationships, execute impactful PR campaigns, and deliver exceptional communication outcomes for our clients.

Key Responsibilities -

1. Media Relations & Networking

• Build and maintain strong relationships with journalists, editors, reporters, and media professionals.
• Develop and regularly update media databases across print, digital, television, and industry-specific publications.
• Pitch client stories, press releases, interviews, and editorial opportunities to relevant media outlets.
• Coordinate with journalists to secure meaningful editorial coverage.
• Identify new media opportunities aligned with client communication objectives.

2. PR Campaign Planning & Execution

• Support the development and execution of strategic public relations campaigns.
• Understand client business objectives, target audiences, and communication requirements.
• Identify compelling story angles and newsworthy opportunities.
• Coordinate press announcements, media interviews, press conferences, and editorial features.
• Ensure timely execution of PR activities and campaign deliverables.

3. Press Release & Content Development

• Draft and edit press releases, media pitches, spokesperson quotes, and corporate announcements.
• Develop media briefing documents, company profiles, interview questions, and talking points.
• Work closely with the content and communications teams to maintain consistent messaging.
• Ensure all external communications are accurate, professional, and aligned with client branding.

4. Client Communication & Account Management

• Coordinate with clients to collect campaign information, approvals, and necessary materials.
• Maintain regular communication regarding campaign progress and deliverables.
• Attend internal and client meetings to discuss PR opportunities and execution plans.
• Manage client expectations and provide proactive campaign updates.
• Support account managers in maintaining long-term client relationships.

5. Media Coverage & Campaign Delivery

• Secure relevant, high-quality media coverage through proactive journalist outreach.
• Coordinate client interviews, media interactions, and editorial opportunities.
• Track campaign deliverables against agreed timelines and objectives.
• Maintain organized records of media placements, journalist interactions, and campaign activities.
• Ensure media coverage aligns with the client's target audience and communication goals.

6. Media Monitoring & Reporting

• Monitor relevant industry news, client mentions, and competitor activities.
• Prepare daily, weekly, and monthly media coverage reports.
• Track PR performance indicators, including coverage quality, audience relevance, share of voice, and message penetration.
• Identify campaign improvement opportunities using media monitoring insights.
• Support measurement of PR campaign effectiveness and business impact.

7. Reputation & Crisis Communications Support

• Monitor potential reputation risks and negative media coverage.
• Alert senior team members to sensitive media developments.
• Assist in preparing factual media responses, holding statements, and crisis communication materials.
• Coordinate timely communication between clients, journalists, and internal stakeholders.
• Maintain confidentiality and accuracy during sensitive communication situations.

Required Qualifications & Skills -

• Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
• 2+ years of relevant experience in a PR agency, communications agency, or corporate communications team.
• Strong understanding of the Indian media landscape.
• Existing relationships with journalists and media professionals are highly desirable.
• Excellent written and verbal communication skills in English.
• Strong press release writing, media pitching, and storytelling abilities.
• Good organizational, coordination, and multitasking skills.
• Ability to manage multiple client requirements and tight deadlines.
• Proficiency in Microsoft Office, Google Workspace, and media research tools.
• Ability to work independently and collaboratively in a fast-paced agency environment.

Preferred Candidate Profile

• Previous experience in an agency environment handling multiple PR accounts.
• Demonstrated ability to secure earned media coverage.
• Knowledge of business, corporate, technology, healthcare, education, and consumer media.
• Proactive attitude toward identifying story opportunities and building journalist relationships.
• Strong problem-solving, negotiation, and client management capabilities.
• A results-oriented mindset with attention to media quality and campaign outcomes.

Key Performance Indicators (KPIs)-

1. Media Relationships: Development and maintenance of relevant journalist and editorial connections.
2. Media Pitching: Quality, relevance, and effectiveness of media outreach.
3. Earned Media Coverage: Quality and relevance of successfully secured editorial placements.
4. Campaign Execution: Timely delivery of assigned PR activities and commitments.
5. Client Satisfaction: Communication responsiveness and execution quality.
6. Content Quality: Accuracy, clarity, and effectiveness of press releases and media pitches.
7. Reporting: Timely and accurate campaign tracking and performance reporting.
8. Team Collaboration: Effective coordination with account managers, content teams, and other departments.

What We Offer-

• Opportunity to work with established brands and growing enterprises.
• Exposure to diverse industries and strategic communication campaigns.
• Professional learning and career development opportunities.
• Collaborative, performance-driven work environment.
• Opportunities to build professional relationships with leading media organizations.
• Career progression into Senior PR Executive, PR Account Manager, and PR Account Director roles.

Perks and benefits

• Health insurance