Public Relations Associate

Warmada; Chicago (IL); Hybrid; USD 41,000 - 51,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid time off

Flexible working hours

ClassPass subsidy

Mental health benefit (Modern Health)

Paid volunteer time off

Paid birthday leave

Paid parental leave

Job summary

Mintel is seeking a PR Associate to support media relations, social media, and content marketing across the US, Canada, and Latin America. You will drive press coverage, craft compelling narratives, and collaborate with a global team from our Chicago office.

The role emphasizes strong writing, relationship building, and experience in PR or communications within the CPG or agency sectors. Expect a collaborative, fast-paced, and engaging work environment with hybrid flexibility.

Qualifications

• 1+ year of full-time PR or communications experience.
• Hybrid team environment with minimum three days in Mintel Chicago office.
• Strong writing and verbal communication skills.
• Experience in CPG or agency setting preferred.

Responsibilities

• Raise Mintel brand awareness and media profile across US/Canada/Latin America.
• Build and maintain media relationships with key outlets and journalists.
• Coordinate media requests as the primary point of contact for journalists.
• Develop PR campaigns and story angles based on data and insights.
• Write press releases, pitches, and blogs to position Mintel products and services.
• Coach spokespeople on media interactions and messaging.
• Collaborate with global PR and other departments to ensure consistent messaging.
• Monitor KPIs and report on PR activity effectiveness and ROI.

Skills

Media relations

Social media

Content marketing

Research

Writing

Verbal communication

Written communication

Team collaboration

Public relations

Tools

Sprout Social

Cision

PR Newswire

Muck Rack

Job description

We are looking for a creative, organized, and driven individual with strong writing skills to join the global marketing team as a PR Associate and help drive awareness of the Mintel brand among leading press across the US, Canada, and Latin America.

As a PR Associate, you will help implement Mintel’s media relations, social media, and content marketing strategies across the US, Canada, and Latin America. You will lend your creativity and expertise to drive global PR, communications, and marketing initiatives forward.

In addition to possessing the media relations skills of relationship building, social media proficiency, research, and creativity, the ideal candidate will have experience working in the CPG industry and/or in an agency setting. Additionally, the PR Associate will be someone with exceptional verbal and written communication skills, who is comfortable and confident working alone and with a team, and who enjoys a flexible, (somewhat) fast-paced, fun, and very engaging work environment.

Ideally you will have 1+ year of full-time work experience in Public Relations or a related role in Communications, be collaborative and efficient working with a hybrid team, and be able to work from the Mintel Chicago office a minimum of three days per week. You will report directly to the Public Relations Manager, Americas.

This is a Hybrid position based in Chicago.

What you will be doing:

• Raising brand awareness: Grow Mintel’s brand awareness and media profile, and that of Mintel’s thought leaders, across the US, Canada, and Latin America, including assisting with speaking engagements and Mintel’s Little Conversation podcast.
• Growing relationships: Manage, maintain, and grow relationships with media through proactive and reactive communication; identify key publications/journalists for relationship building to drive media coverage; maintain an up-to-date and organized media database (leveraging various PR software/services).
• Running the Press Office: As journalists’ first point of contact, respond to and coordinate incoming media requests across the wider PR team.
• Storytelling through timely content: Proactively identify pitch topics based on data and insights to generate media coverage; develop creative opportunities to promote the business, its products, and its data through PR campaigns.
• Creating elevated brand messaging and positioning: Write communications that effectively position Mintel’s products and services, including press releases, pitches, and blog content, utilizing Mintel’s wealth of content.
• Coaching thought leaders: Support Mintel analysts on effective media interactions through one‑on‑one coaching, group development sessions, and external expert‑led training seminars.
• Collaborating across departments: Work closely with global PR team members to ensure consistency of messaging. Assist in maintaining relationships with Mintel Marketing, Research, Commercial, Product, and Senior Leadership teams.
• Creating opportunities to celebrate: Regularly monitor KPIs and goals and report back on the success of PR activities, with a focus on building awareness and generating ROI.

Who We Are Looking For:

• Self-Directed: You take initiative to solve problems and uncover opportunities. You have a self‑sufficient work ethic; entrepreneurial in spirit and are naturally self‑motivated. You welcome the ability to work in a fast paced environment and work autonomously to manage and prioritize multiple projects at once
• Great Communicator: You have extremely polished verbal and written communication skills, and can adapt your communication style to internal and external partners. You speak clearly, concisely, and present yourself with confidence
• A Collaborator: You bring an energy to the table that encourages and develops internal relationships. You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients’ experience
• A Skilled Writer: You are able to observe brand and consumer activity across a wide range of categories to create compelling stories of how consumer trends are evolving and create content that excites and inspires audiences with the latest trend thinking
• Tech‑Savvy: You have experience with Google Workspace apps, Microsoft Office Suite, and a firm grasp of available social media management tools and platforms (eg SproutSocial, Cision, PR Newswire, Muckrack)
• Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

The below reflects the range of base salary for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, skills, experience, and qualifications. The salary range for this role is: $41,000 USD to $51,000 USD.

Alongside salary, Mintel offers a comprehensive benefits package including medical/dental/vision insurance, flexible spending accounts, health savings accounts, employer paid life and disability insurance, 401(k) with employer match and paid time off. We are invested in our employees' wellbeing which is why we also offer flexible working hours, ClassPass subsidy, mental health benefit through Modern Health, paid volunteer time off, paid birthday leave and paid parental leave.

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