Public Relations Account Executive

Trozzolo Communications Group; Richmond (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

Trozzolo Communications Group is seeking a PR Account Executive in Richmond or Tidewater, VA, to partner with clients on public relations, community engagement, and brand initiatives. The role integrates client communication, media relations, strategic execution, and local market impact.

You will collaborate with teams to move initiatives forward, build strong client relationships, and turn ideas into measurable momentum through strategic PR and events.

Qualifications

• Proven track record of drafting media materials and pitching journalists.
• Strong writing and verbal communication skills; able to present updates confidently.
• Experience managing multiple client accounts and deadlines in a fast-paced environment.
• Ability to translate media strategy into local market execution and outcomes.

Responsibilities

• Support day-to-day client account management across PR, community engagement, and brand initiatives.
• Coordinate media outreach, secure coverage, and nurture local media relationships.
• Plan and execute high-impact events, activations, and influencer partnerships.
• Analyze results and adjust strategies to improve performance for clients.

Skills

Media relations

Writing

Client service

Project management

Relationship building

Education

PR/Journalism/Marketing degree

Job description

Great PR doesn\u2019t happen by waiting for the story to come to you.

Trozzolo Communications Group is looking for a PR Account Executive based in Richmond or Tidewater regions of Virginia to serve as a key day-to-day partner for our clients\u2019 public relations, community engagement, and brand initiatives.

This position operates at the center of client communication, media relations, strategic execution, and local market impact.

We are looking for someone who sees what needs to happen next and takes initiative to move it forward.

We are looking for a proactive, detail-oriented storyteller who thrives in a collaborative environment and is energized by turning ideas into action.. Someone who communicates confidently, builds strong relationships and is eager to grow their client-facing skills. Someone who understands how to transform media strategy into measurable momentum.

This is a highly visible, collaborative, and accountable role.

The person in this role will help shape:

• How our clients connect with their local markets and communities


• How we pitch, place, and elevate client stories across media channels


• How we plan and execute high-impact brand activations and events


• How we analyze data to continually sharpen our strategy


• And ultimately, how our clients win

Agency life moves quickly, and this role is a great fit for someone who enjoys variety, takes ownership and likes solving problems. You\u2019ll work alongside smart, collaborative people who care about doing great work, supporting one another and delivering meaningful results for our clients.

WHY THIS ROLE EXISTS

As Trozzolo continues to grow and expand its reach, we need strong team members on the ground who can help manage day-to-day client needs and execute strategic initiatives with care and consistency.

This role exists to:

• Serve as a trusted day-to-day partner to clients and internal account teams, growing into greater account leadership over time.


• Bridge integrated PR strategy with real-world, local market execution


• Drive media visibility, influencer partnerships, and community engagement


• Build a strong understanding of strategic PR and contribute ideas and recommendations to client and internal team discussions


• Keep projects moving forward with organization, creativity and a strong sense of ownership

WHAT YOU’LL DO

Support Client Accounts & Drive Execution

• Support day-to-day client account management,, ensuring smooth execution across PR, community engagement, and brand initiatives.


• Manage multiple priorities, timelines, and deliverables in a fast-paced, dynamic environment with strong organization and follow-through.


• Actively participate in client calls and grow into opportunities to lead discussions and present updates and results.


• Develop a strong understanding of PR best practices and contribute ideas and recommendations to client and internal team discussions.

Drive Media Relations & Storytelling

• Draft and refine compelling media materials, including key messages, news releases, media alerts, and talking points.


• Leverage existing media relationships while actively cultivating new contacts locally, regionally, and within specialized industry media.


• Pitch and connect with influential media outlets and journalists to secure high-value coverage.


• Stay ahead of industry trends affecting clients to make proactive strategic recommendations.

Build Community & Influencer Partnerships

• Identify and execute community engagement opportunities that elevate brand presence and deepen local relationships.


• Support and lead community activations, charitable initiatives, and strategic local partnerships.


• Build and maintain targeted media and influencer lists across key markets.


• Coordinate and manage social media influencer partnerships on behalf of client brands.

Quarterback Events & On-Site Activations

• Coordinate and execute high-profile events, including grand openings, media events, check presentations, and brand activations.


• Provide on-site support for client events, media interviews, and key brand moments.


• Travel locally (and as necessary for regional events, meetings, and presentations) to represent clients and drive results.

Analyze, Measure & Collaborate

• Monitor, analyze, and report on PR and social media performance metrics, translating data into actionable insights.


• Partner closely with cross-functional internal teams to ensure seamless alignment across integrated marketing efforts.


• Bring energy, accountability, and detail-oriented focus to every campaign.

What Success Looks Like

• Strong, trust-based client relationships where you are seen as a valued partner


• Consistent, high-impact media placements across local, business, and trade outlets


• Seamlessly executed events and community activations that build brand equity


• Deepened local media and influencer networks in Richmond and key target markets


• Strong project management, clear communication and consistent follow-through


• Data-driven reporting that clearly demonstrates value and guides future strategy


• Internal and external teams energized by your organization, initiative and positive momentum

What We\u2019re Looking For

• Location: Based in Richmond, VA (with ability to travel locally as needed).


• Education: Degree in Public Relations, Journalism, Marketing, Communications or a related field.


• Experience: 2–3 years of experience in public relations or marketing (agency experience preferred).


• Media & PR Savvy: Proven track record of drafting media materials, pitching journalists, and securing coverage.


• Communication & Presentation: Strong writing and verbal communication skills, with confidence participating in client interactions and an interest in developing presentation and client leadership skills.


• Time Management: Master at multitasking, prioritizing, and thriving under tight deadlines.


• Strategic Thinking: Creative problem-solver who understands how tactical execution fits into bigger business goals.

The Kind of Person Who Thrives Here

• Proactive and willing to jump in


• Detail-oriented and organized, even when priorities shift


• Relationship-focused and results-oriented


• A confident communicator without an ego


• Energized by new ideas, challenges and opportunities


• Curious about what\u2019s happening in the world and how it affects our clients


• Comfortable taking ownership while knowing when to ask for help


• The authentic kind of kind.

ABOUT TROZZOLO

Trozzolo is an independent ad agency, marketing communications, and consultancy firm that takes pride in its talent, strategic thinking, and award-winning creative. Headquartered in downtown Kansas City, Missouri, with a growing presence across regional markets, we value being together and collaborating in an environment built for forward thinking, creativity, and a healthy dose of fun.

Hybrid work works here, too. We embrace the notion that a good idea can come from anywhere. Working with the best is how we build our team. Our culture is rooted in relationships and teamwork. We\u2019re equal parts collaboration, fun, family, and growth.

Together, we believe ambitious ideas backed by strong execution still win.

And we are building what comes next.

Questions? Reach out to [e-mail]