Public Relations - Account Director

Firebrand Communications; San Francisco (CA); Remote; USD 115,000 - 145,000; Full time

Benefits offered by this job

20 days' vacation

Health, dental and vision care

Company 401(k) with 3% non-elective

Job summary

Firebrand Communications in San Francisco is seeking an Account Director with strong media relations and writing skills to lead B2B tech PR programs. You will manage campaigns, oversee media strategy, craft timely pitches, and serve as the client’s senior point of contact across multiple accounts.

The role sits in a senior marketing team focused on PR and digital marketing and requires fluency with AI workflows.

Qualifications

• 8+ years' relevant PR experience, ideally in an agency.
• Bachelor's degree level education.
• Deep tech sector domain expertise.
• Working fluency with AI tools and demonstrable workflow rebuilt with them.
• Strong presentation skills with C-level executives.
• Calm, proactive, mature approach.
• Creative, disciplined, curious, organized.

Responsibilities

• Media relations: build relationships with and pitch media across tech, business, trade, vertical, online and broadcast.
• Client management: advise on strategy, implementation, status and performance of PR programs.
• Influencer relations: research and outreach to industry analysts, academics and thought leaders.
• Content creation: press announcements, blog posts, media pitches and thought leadership material.
• Speaker and awards programs: identify conferences, speaker placements and submissions.
• Social media: manage organic campaigns, primarily LinkedIn.
• Agency: support new business pitches and content creation.
• Measurement: report programs using our apps to industry best practices.

Skills

Media relations

Client management

Influencer relations

Content creation

Speaker programs

Social media

Agency experience

Measurement & analytics

Writing skills

Education

Bachelor's degree

Tools

AI tools

Job description

Public Relations - Account Director

San Francisco, remote-first with Bay Area base | $115,000-145,000

About us

You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems, and a supportive approach. We focus on great work, high levels of client service, and expanding our skills. The agency is AI-forward with a range of custom apps and agents, and we expect all our team members to be fluent with AI workflows.

We work with high-growth B2B AI companies, many of them backed by prominent VCs including a16z, GV, LightSpeed and Menlo Ventures. Currently, clients operate in sectors such as enterprise AI, AI infrastructure, robotics/physical AI, analytics and fintech.

About the role

We’re looking for a Public Relations Account Director with strong media relations and writing skills. The ideal candidate will have strong media relationships, understand the news cycle and have domain expertise in the B2B tech sector.

This position will manage campaigns and serve as the client's senior point of contact, oversee media strategy, creating timely news pitches and media outreach. Understanding the business and tech trade media, technology trends and how clients fit into them is vital.

You’ll sit in a senior marketing team well-versed in PR and digital marketing. Our PR programs feed our GEO work, so part of the job is understanding how earned media affects where clients show up in AI search, and being able to explain that to a client.

This role reports to our SVP of Media Relations and typically works across five clients.

Responsibilities

• Media relations. Building relationships with and pitching relevant media (tech, business, trade, vertical, online and broadcast), newsjacking and rapid response
• Client management. Working directly with clients daily, advising on strategy, implementation, status and performance of PR programs
• Influencer relations. Research and outreach to relevant influencers, including industry analysts, academics and thought leaders
• Content creation. Press announcements, blog posts, media pitches and thought leadership material
• Speaker and awards programs. Identifying key conferences, speaker placement and awards submissions
• Social media. Organic campaigns, primarily LinkedIn
• Agency. Supporting new business pitching, content creation
• Measurement. Reporting programs to industry best practice using our own custom apps

Requirements

• 8+ years' relevant PR experience, ideally in an agency
• Solid academic track record at least to Bachelor's degree level
• Deep tech sector domain expertise
• Working fluency with AI tools, and a real example of a workflow you've rebuilt with them
• Good presentation skills in front of C-level execs
• Unflappable, practical, proactive, mature approach
• Creative, disciplined, curious, organized

Benefits

• 20 days' vacation
• Health, dental and vision care
• Company 401(k) with 3% non-elective contribution

The agency is headquartered in San Francisco, California. We are currently working in a remote-first model but require a Bay Area location for client meetings, in-office meetings and get-togethers.

Firebrand is an equal opportunity employer. We welcome applicants of every background and don't discriminate on any protected basis.