Public Communications Specialist (Temporary) – Steps4Growth

North Carolina Agricultural & Technical State University; Greensboro (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

North Carolina A&T State University seeks a Temporary Public Communications Specialist for the STEPs4GROWTH program. You will craft and execute communication strategies, write for the program website and social channels, and ensure brand adherence across materials.

This role covers media relations, event promotion, travel across North Carolina, and collaboration with stakeholders to advance grant-funded initiatives and audience engagement.

Qualifications

• Bachelor's degree in English, Communications, Business Administration or related field from a properly accredited institution.
• 3-5 years of relevant experience and training.
• Proven work experience in digital communication and graphic design tools and software.
• Demonstrated skills in communications, marketing, community outreach or related fields.
• Experience curating content for social media and creating original online and printed marketing material/collateral.

Responsibilities

• Content Creation: Develop written and visual content for websites, social media, press releases, and marketing collateral.
• Social Media Management: Manage and grow social media presence; schedule posts; analyze engagement metrics.
• Media Relations: Cultivate relationships with journalists, bloggers, and influencers for coverage.
• Internal Communication: Develop internal communication strategies for employee engagement.
• Public Relations: Draft press releases, statements, and materials for media and public.
• Event Promotion: Promote events, webinars, and conferences to increase attendance.
• Brand Management: Uphold brand identity across communications.
• Market Research: Stay updated on industry trends and tools for improvements.
• Analytics and Reporting: Monitor and analyze communication effectiveness to improve strategies.

Skills

Content creation

Social media management

Media relations

Brand management

Data analysis

Education

Bachelor's degree in English, Communications, Business Administration or related area

Tools

Adobe Creative Suite

Google Analytics

Job description

North Carolina A&T State University seeks a Temporary Public Communications Specialist for the STEPs4GROWTH program. You will craft and execute communication strategies, write for the program website and social channels, and ensure brand adherence across materials.

This role covers media relations, event promotion, travel across North Carolina, and collaboration with stakeholders to advance grant-funded initiatives and audience engagement.