Proposal & Creative Marketing Manager

NEXGEN Asset Management; Sacramento (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401(k) retirement plan with employer matching

Flexible work environment

Job summary

A leading asset management software firm based in Sacramento seeks a Proposal & Creative Marketing Manager to drive compelling proposals and oversee creative marketing campaigns. This full-time in-person position requires a creative powerhouse skilled in copywriting and graphic design. Ideal candidates will have a strong background in proposal management and content creation, along with a keen eye for design. The compensation range is $75,000 - $85,000, complemented by various benefits including a 401(k) plan and health insurance.

Qualifications

• 2+ years of professional experience in creative marketing, proposal management, or content creation.
• Proven ability to write clear, persuasive, and audience-focused content under tight deadlines.
• Experience in SaaS or technology marketing preferred.

Responsibilities

• Own the full lifecycle of sales proposals from kickoff to submission.
• Create custom graphics and write persuasive copy for proposals.
• Manage social media strategy and develop engaging blog posts.

Skills

Outstanding copywriting skills

Advanced proficiency in graphic design tools

Strong project management skills

Excellent collaboration and communication skills

Creative mindset

Education

Bachelor’s degree in Marketing, Communications, English, Graphic Design, Journalism

Tools

Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Video production/editing tools

Job description

About NEXGEN Asset Management NEXGEN Asset Management is the industry-leading Enterprise Asset Management (EAM) software that combines a robust Computerized Maintenance Management System (CMMS) with advanced asset management planning tools. Backed by over 25 years of expertise, our web-based software supports comprehensive asset management programs, empowering organizations in utilities, facilities, manufacturing, fleet management, and more to maximize operational efficiency, predict risks, and drive strategic capital planning with future-forward insights powered by NAMI AI.

Job Title

Proposal & Creative Marketing Manager

Location

Sacramento, CA (In-Person)

Overview

We’re seeking a talented, hands-on Proposal & Creative Marketing Manager to join our team in Sacramento. This full-time, in-person role is perfect for a creative powerhouse who loves crafting winning proposals while driving brand storytelling across multiple channels. You’ll own high-stakes sales proposals from concept to submission and lead vibrant SaaS marketing initiatives — including copywriting, graphic design, content creation, social media, and video production.

Reporting to our VP of Business Development and Marketing, you’ll collaborate closely with the business development team to shape compelling narratives that close deals, while also elevating NEXGEN’s brand through polished, engaging, and strategically aligned marketing materials. The ideal candidate is a versatile creative with exceptional writing and design skills, strong project management instincts, and a passion for translating technical value into persuasive, audience-focused content. You thrive under deadlines, enjoy switching between strategic big-picture work and pixel-perfect execution, and take pride in materials that win business and build lasting brand impact.

This full-time role is based in our Sacramento, CA office.

Responsibilities

• Proposal Development & Design
  • Own the full lifecycle of sales proposals — from kickoff and strategy sessions through design, copywriting, graphics, and final submission-ready delivery
  • Independently design and execute the proposal's layout, visual structure, and overall aesthetic to ensure a professional, cohesive, and impactful presentation
  • Create custom graphics, charts, infographics, and visual elements that enhance the proposal's messaging and storytelling
  • Write and edit persuasive copy, including executive summaries, technical sections, and response narratives tailored to client requirements and win themes
  • Collaborate with the VP and the business development team to define scope, messaging, win themes, and content direction
  • Package final proposals for delivery, including formatting as high-quality PDFs for digital submission, or coordinating printing, binding, and physical mailing when required
  • Ensure every proposal is visually stunning, persuasively written, on-brand, accurate, and submitted on time
• Creative Marketing & Content Production
  • Write and produce compelling case studies, customer success stories, whitepapers, and thought leadership content
  • Develop and publish engaging blog posts that showcase NEXGEN’s expertise and value
  • Manage social media strategy, content calendar, posting, and audience engagement
  • Create high-impact sales collateral, brochures, presentations, promotional materials, and campaign assets
  • Design graphics, infographics, visual assets, and layouts using Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)
  • Support video production — from scripting and storyboarding to coordinating edits and delivering final assets
  • Website Management & Content Refresh
    • Oversee ongoing management and maintenance of the NEXGEN website to ensure it remains current, accurate, engaging, and aligned with our brand and marketing goals
    • Regularly refresh and update website copy, product descriptions, feature pages, client testimonials, and other key content to reflect the latest insights, innovations (like NAMI AI advancements), and industry trends
    • Coordinate content updates across sections such as the blog, case studies, resources, and client success stories to keep the site dynamic and optimized for user experience and search visibility
    • Collaborate on strategic enhancements to improve relevance, drive traffic, and support lead generation through fresh, high-value content

Requirements

• Bachelor’s degree in Marketing, Communications, English, Graphic Design, Journalism, or a related creative/business field.
• 2+ years of professional experience in creative marketing, proposal management, content creation, or a similar role (SaaS/technology marketing experience strongly preferred).
• Outstanding copywriting skills with proven ability to write clear, persuasive, and audience-focused content under tight deadlines.
• Advanced proficiency in graphic design tools (Adobe Creative Suite — InDesign, Photoshop, Illustrator required; After Effects/Premiere a plus).
• Experience with video production/editing workflows and tools.
• Strong project management skills with the ability to juggle multiple priorities and deliver high-quality work on time.
• Excellent collaboration and communication skills — comfortable working directly with leadership and cross-functional teams.
• Creative mindset with a keen eye for design, branding, and visual storytelling.
• Experience in the software, technology, asset management, utilities, or public works industries is a plus.
• Proactive, self-motivated, and passionate about creating work that drives results and makes an impact.

Compensation

The compensation range for the annual base pay for this position is $75,000 - $85,000, dependent upon experience. A comprehensive benefits package is offered that includes paid time off; paid holidays; a 401(k)-retirement plan with employer matching; health insurance; and other supplemental benefits.

Why Work At NEXGEN

• Engage with an innovative and intelligent team
• Be a part of a fun & progressive culture in a dog-friendly office
• Flexible work environment
• Competitive salaries and room for growth
• Excellent benefits

NEXGEN Core Values

Courage – Do the right thing & do not be afraid of taking smart risks

• Be bold and make intelligent decision
• Take initiative even when faced with adversity

Innovation – Promote innovation & continuous improvement

• Approach work with intellectual curiosity
• Follow best practices of the industry

Respect – Treat others with respect & professionalism

• Be honest, open, and forthright
• Approach the organization, clients and team with integrity

Proactive – Anticipate & take the initiative to achieve results

• Be aware of situation and environment
• Anticipate needs and take initiative to address

Results – Deliver exceptional results

• Hold yourself accountable to deliverables and deadlines
• Strive for excellence

Community – Build a community of co-workers and clients

• Family-driven culture of teamwork
• Connect on a personal level with team and clients

In addition to our core values, NEXGEN is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.