Promotional Specialist - Manhattan, NY

JetFuel; New York (NY); On-site; USD 40,000 - 57,000; Full time

Job summary

JetFuel is seeking a Promotional Specialist to lead brand activations for a premium spirits brand across bars, restaurants, and events in the New York area. You will educate consumers, share the brand story, and create memorable experiences with confidence and credibility.

This role requires evenings, weekends, and travel to assigned venues. A polished appearance and professional demeanor are essential to deliver elevated brand experiences.

Qualifications

• Must be 21 years of age or older.
• Strong communication and interpersonal skills to engage diverse audiences.
• Friendly, outgoing personality with genuine interest in positive consumer experiences.
• Professional, dependable, and detail-oriented approach to work.
• Reliable transportation and ability to travel to venues within the market.
• Availability to work flexible hours including evenings, weekends, and select events.
• Ability to stand for extended periods and assist with setup/breakdown.
• Willingness to learn brand messaging and communicate it accurately to consumers.

Responsibilities

• Represent a premium spirits brand by creating engaging, authentic experiences tailored to the target audience.
• Interact with attendees at on-premise and off-premise venues, sharing the brand’s story and offerings.
• Deliver high-quality brand experiences in a friendly, professional manner.
• Educate consumers with accurate product information and brand messaging.
• Maintain a polished appearance and positive demeanor at all activations.
• Assist with event setup, execution, and breakdown to ensure smooth operations.
• Provide feedback on consumer interactions to inform future marketing strategies.
• Follow activation procedures, brand standards, and applicable alcohol laws.

Skills

Communication skills

Interpersonal skills

Friendly personality

Detail-oriented

Travel readiness

Flexible hours

Job description

About The Opportunity

Are you outgoing, personable, and passionate about creating memorable experiences? Join an exciting premium spirits activation as a Promotional Specialist and bring a well-known brand to life through engaging consumer interactions, product education, and elevated brand experiences.

This is an opportunity to represent a premium spirits brand at a variety of venues, connecting with consumers, sharing the brand’s story, and creating meaningful interactions that leave a lasting impression. From bars and restaurants to retail locations, you’ll help introduce consumers to the brand in an authentic, approachable, and memorable way.

We’re looking for enthusiastic, dependable, and professional individuals who enjoy interacting with people, thrive in dynamic environments, and take pride in representing a brand with confidence and credibility.

Responsibilities

What You’ll Do

• Bring the Brand to Life: Represent a premium spirits brand by creating engaging, authentic experiences tailored to the interests and lifestyles of its target audience.
• Connect with Consumers: Interact with attendees at on-premise and off-premise venues, including bars, restaurants, retail locations, and special events, sharing the brand’s story, offerings, and unique attributes in a compelling and approachable manner.
• Deliver Exceptional Brand Experiences: Engage consumers in a friendly, professional, and memorable way while maintaining the elevated image and reputation of the brand.
• Educate and Engage: Communicate product information and brand messaging accurately, helping consumers develop a greater understanding of the brand.
• Represent the Brand Professionally: Maintain a polished appearance, positive attitude, and professional demeanor throughout every activation.
• Support Event Operations: Assist with event setup, preparation, execution, and breakdown to ensure each activation runs smoothly and efficiently.
• Capture Consumer Insights: Provide feedback on consumer interactions, engagement, and preferences to help inform future marketing and promotional strategies.
• Follow Program Guidelines: Adhere to all activation procedures, brand standards, venue requirements, and applicable alcohol-related laws and regulations.
• Be a Reliable Brand Representative: Arrive on time, prepared, and ready to deliver a consistent, high-quality experience at every scheduled event.

Qualifications

What We’re Looking For

• Must be 21 years of age or older.
• Strong communication and interpersonal skills, with the ability to engage confidently and authentically with diverse audiences.
• A friendly, outgoing personality and a genuine interest in creating positive consumer experiences.
• A professional, dependable, and detail-oriented approach to work.
• Reliable transportation and the ability to travel to assigned venues within the designated market.
• Availability to work flexible hours, including evenings, weekends, and select special events, based on program needs.
• Ability to stand for extended periods, move throughout event spaces, and assist with setup and breakdown activities.
• Ability to follow instructions, communicate effectively with the activation team, and represent the brand consistently.
• Willingness to learn brand messaging and product information and communicate it accurately to consumers.

Preferred, But Not Required

• Previous experience in promotional modeling, brand ambassadorship, experiential marketing, hospitality, retail, or other customer-facing roles.
• Experience with beverage, beer, wine, or spirits promotions.
• Experience working at events, tastings, samplings, or consumer engagement activations.

Equal Opportunities

JetFuel is committed to building diverse teams and we are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [e-mail]

The hourly rate for this position is $35 per hour. Rates may vary based on market, location, and program requirements. The applicable hourly rate will be confirmed during the hiring process.

Compensation

$35/hr