Promoted Ads | Business Analyst

Live Nation Entertainment Inc; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Free concert tickets

Paid time off

401(k) matching

Job summary

Live Nation Entertainment is seeking a Business Analyst to support data analysis and reporting for the Promoted Ads team within Ticketmaster’s advertising platform. You will maintain accuracy across core datasets, collaborate with Business Development, and help build data pipelines using JIRA, Asana, and other team tools.

This is a foundational analytics role focused on detail, curiosity, and growth into ownership over time.

Qualifications

• 3+ years of analytical experience, ideally in digital media or advertising.
• Strong understanding of statistics and the economics of the digital media ecosystem.
• Strong attention to detail with accurate media and financial reporting.
• Experience writing and troubleshooting SQL.
• Experience iterating analytics using LLMs.
• Excellent written and verbal communication; can adapt to technical, cross‑functional, and executive audiences.
• Bachelor’s degree or equivalent practical experience.
• Bonus: experience in ticketing, live events, or marketplace platforms.

Responsibilities

• Maintain rigorous data hygiene across core performance reporting and financial accounting workflows, proactively flagging both anomalies and upside opportunities.
• Write and troubleshoot SQL queries to pull, validate, and reconcile data across multiple sources.
• Serve as point of contact for Business Development, client representatives, and other commercial leaders for ad‑hoc client analytics needs, insights into media performance, and intake for data investigations.
• Translate data into clear commercial narratives, surfacing the “so what” behind trends for non‑technical stakeholders.
• Liaise between Promoted Business Analytics and counterpart analytics teams to ensure Promoted team’s data pipelines are being properly ingested and distributed to other divisions of the company.
• Manage day‑to‑day tracking in Asana, JIRA, and other project management tools, keeping tickets, priorities, and status updates current for the team.
• Document recurring processes and interdepartmental functions to help build out best practices for Business Analytics team.
• Identify and deploy AI opportunities for Business Analytics team to expand scale and scope of operations.

Skills

Analytical experience

Statistical concepts

SQL queries

Attention to detail

LLMs for analytics

Communication skills

Education

Bachelor’s degree

Tools

JIRA

Asana

Job description

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

The Business Analyst will support data analysis and reporting for the Business Analytics team within Promoted Ads, Ticketmaster’s proprietary advertising platform. Reporting to the Director of Business Analytics, you will maintain accuracy and hygiene across core reporting datasets, collaborate with Business Development to grow the Promoted platform, and coordinate across divisions to build and maintain data pipelines. You’ll apply statistical fundamentals to ground your analysis, while keeping day‑to‑day work organized through JIRA/kanban and other team tools. This is a foundational role for someone early in their analytics career who is detail‑oriented, curious about the “why” behind the numbers, and ready to grow into greater ownership over time.

WHAT THIS ROLE WILL DO

• Maintain rigorous data hygiene across core performance reporting and financial accounting workflows, proactively flagging both anomalies and upside opportunities
• Write and troubleshoot SQL queries to pull, validate, and reconcile data across multiple sources
• Serve as point of contact for Business Development, client representatives, and other commercial leaders for ad‑hoc client analytics needs, insights into media performance, and intake for data investigations
• Translate data into clear commercial narratives, surfacing the “so what” behind trends for non‑technical stakeholders
• Liaise between Promoted Business Analytics and counterpart analytics teams to ensure Promoted team’s data pipelines are being properly ingested and distributed to other divisions of the company
• Manage day‑to‑day tracking in Asana, JIRA, and other project management tools, keeping tickets, priorities, and status updates current for the team
• Document recurring processes and interdepartmental functions to help build out best practices for Business Analytics team
• Identify and deploy AI opportunities for Business Analytics team to expand scale and scope of operations
• Communicate findings clearly in writing and verbally, adjusting detail and framing based on the audience

WHAT THIS PERSON WILL BRING

• 3+ years of analytical experience, ideally in digital media or advertising
• Confident with statistical concepts and understanding of the economics of the digital media ecosystem
• Strong attention to detail: proven track record of delivering media and financial reporting with a high degree of accuracy and understanding of nuances of data sources
• Experience writing and troubleshooting SQL
• Iterating on analytic methodology and output with LLMs
• Demonstrated ownership of deliverables and communications to client‑facing representatives
• Excellent written and verbal communication skills; able to flex communication style across technical, cross‑functional, and executive audiences
• Comfortable operating with significant autonomy in a fast‑moving environment where scope may shift based on evolving business priorities
• Bachelor’s degree or equivalent practical experience
• Bonus: experience in ticketing, live events, or marketplace/advertising platforms

BENEFITS & PERKS

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

The expected compensation for this position is: $75,000 – 85,000 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Recognized for seven years as a Great Place to Work® and named one of Fortune’s World’s Most Admired Companies, Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Our world‑class teams specialize in all aspects of the live entertainment industry, from ground‑breaking innovations in ticketing, global venue development and operations, concert promotion and production, sales and brand partnerships, and unparalleled artist management supported by professionals in all facets of corporate operations. We believe in taking care of the countless employees helping artists bring live music to fans all around the world. Our many unique benefit programs are designed to help our teams live life to the fullest including generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, six months of paid caregiver leave for new parents including fostering and perks like Roadie Babies helping new parents care for their babies on work trips. And of course, access to free live events through our exclusive employee ticketing program. There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.