Promoted Ads | Associate Product Manager

Live Nation Worldwide, Inc.; New York (NY); On-site; USD 60,000 - 73,000; Full time

Benefits offered by this job

Free concert tickets

Paid time off

401(k) match

Stock reimbursement

Tuition reimbursement

Volunteer time off

Roadie benefits

Job summary

Live Nation Entertainment is seeking an Associate Product Manager to support Promoted Ads roadmap initiatives. You will create requirements, conduct discovery, draft briefs for design/engineering, and assist with testing and deployments, working closely with product, design, and engineering teams.

The role emphasizes collaboration, agile planning, and data-driven decision making to optimize product outcomes and stakeholder alignment.

Qualifications

• Bachelor’s degree in business, marketing, computer science, or related field.
• MBA or equivalent experience is a plus.
• Excellent communication, time management and collaboration skills.

Responsibilities

• Help manage the entire product life cycle - influencing strategy and roadmaps.
• Define and prioritize product requirements, features and functionality.
• Develop specs and acceptance criteria for user stories.
• Oversee daily agile software development with groomed backlog.
• Use data to measure performance and guide decisions.
• Collaborate with internal and external stakeholders for alignment.

Education

Bachelor’s degree in business, marketing, computer science, or related field

MBA or equivalent experience

Job description

Job Summary: WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

The Associate Product Manager will support key Promoted Ads roadmap initiatives in the form of creating requirements, doing discovery and research, drafting briefs for design and/or engineering, testing and supporting deployments. The role will be highly collaborative with other product peers, design, engineering, program and business teammates.

WHAT THIS ROLE WILL DO

• Product Strategy: Help manage the entire product life cycle - influencing product strategy and direction; defining and prioritizing product requirements, features and functionality; contribute to product roadmaps.
• Requirements Definition: Help manage feature development and product rollout including development of specs and acceptance criteria for user stories.
• Development Oversight: Be responsible for the daily planning of software development in an agile environment, ensuring the development team consistently has a groomed backlog of priority tickets to build.
• Data-Driven Decision-Making: Utilize data and analytics to measure product performance, gather insights, and make informed decisions to optimize the product.
• Stakeholder Management: Collaborate with internal and external stakeholders to ensure alignment and successful execution of product initiatives.
• Testing and Quality Assurance: Define testing strategies and work with QA teams to ensure the product meets quality standards before release.

WHAT THIS PERSON WILL BRING

• Interest and excitement around product development & management with some experience (internship, etc)
• Bachelor’s degree in business, marketing, computer science, or related field.
• MBA or equivalent experience is a plus.
• Excellent communication, time management and collaboration skills.
• Experience working in e-commerce or retail industries is a plus.
• An aptitude or interest in solving business needs and converting requirements into clear, coherent specifications using user stories, acceptance criteria, and other supporting documentation.
• Ability to juggle and prioritize multiple projects simultaneously in a fast-paced environment.
• A deep product-focused mindset, with a desire to understand your customers and what will make their use of your output easier and more efficient.
• Curious by nature, enjoy looking into problems around your core tasks, experimenting with potential solutions.

BENEFITS & PERKS

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

Expected compensation for this position is: $66,300 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. Recognized for seven years as a Great Place to Work, and named one of Fortune’s World’s Most Admired Companies, Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Our world-class teams specialise in all aspects of the live entertainment industry, from ground‑breaking innovations in ticketing, global venue development and operations, concert promotion and production, sales and brand partnerships, and unparalleled artist management supported by professionals in all facets of corporate operations. We believe in taking care of the countless employees helping artists bring live music to fans all around the world. Our many unique benefit programs are designed to help our teams live life to the fullest including generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, six months of paid caregiver leave for new parents including fostering and perks like Roadie Babies helping new parents care for their babies on work trips. And of course, access to free live events through our exclusive employee ticketing program. There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.