Project Manager, Transformation

Vans; Costa Mesa (CA); On-site; USD 112,000 - 140,000; Full time

Job summary

Vans is seeking a Project Manager, Transformation to provide hands-on support to senior leaders in GTM and Commercial Functions. The role focuses on AI/Gen AI in marketing, creative, product and content analytics, coordinating cross-brand initiatives and risk management.

You will drive change management, design processes, and collaborate with VF Innovation to scale emerging technologies across brands and regions. 5+ years in transformation or MBA plus relevant expertise are highly valued.

Qualifications

• 5 years of experience in transformation or PMO leadership.
• MBA preferred or 1+ year MBA experience in transformation acceptable.
• Strong stakeholder management and clear communication.

Responsibilities

• Oversee cross-functional transformation workstreams and tool development.
• Support rollout of new tools and processes with change management focus.
• Collaborate with marketing, creative, product, and other teams to scale AI/Gen AI initiatives.

Skills

Project management

Cross-functional leadership

AI / Gen AI expertise

Change management

Communication

Education

MBA

Bachelor's/related field

Job description

What will you do?

A day in the life of a Project Manager, Transformation at VF looks a little like this. Project Manager, Transformation – provides hands‑on support to the Senior Director of Transformation, VP of Transformation, and leadership in GTM and Commercial Functions. Specific responsibilities include oversight and cross‑functional implementation of transformation workstreams, support on required tool and process development, and change management with a special focus on AI and Gen AI in marketing, creative, product and content creation and related builds and analytics. In doing so, this role will work closely with the respective functions (marketing, creative, ecom / DTC, design, product development, etc.) across brands as well as with the VF Innovation team. Let’s break down that day‑in‑the‑life a bit more.

Workstream Execution with focus on AI & GenAI Acceleration

• e.g., digital, creative, and marketing asset creation, product creation, etc.
• Work closely together with the Innovation team to drive implementation and value delivery of AI / Gen AI use cases where technology is mature enough to be scaled across the enterprise
• Design processes, accountabilities, systems integration, and address roadblocks to ensure tech adoption, and drive change management; support rollout of new tools and systems on ad‑hoc basis by trouble shooting, identifying gaps in usability/functionality, etc.
• Collaborate with outside agencies on rapid proof of concepts to test emerging technologies and define business requirements for scalability
• Address risks and challenges together with the Innovation team, business teams, and legal teams to ensure responsible and ethical use of AI / Gen AI
• Determine business value and use cases for emerging technologies across brands and regions to drive further acceleration and move applications from experimentation to scalability
• Track progress across brands and regions, and support the preparation of materials to present progress and updates to the global leadership team, brand and regional leaders
• Co‑lead AI forums for cross‑brand exchange and use case showcase; provide inputs for RFPs related to AI
• Liaise with the business and AI champions within brands to collect emerging business needs and connect these with tech progress to ensure right prioritization of initiatives
• Create training materials and support VF Academies to enable change management
• Workstream Coordination Identify risks and interdependencies of AI / Gen AI workstreams with other Transformation priorities, e.g., Go‑to‑Market toolkit and assess intervention strategies with Senior Director
• Oversee tracking and execution of transition workstreams, ensuring smooth handover to business‑as‑usual (e.g., Stores, Brand, Marketing)
• Collaborate with VF Finance and workstream leads to ensure value realization is on track
• Coordinate risk assessments and accelerate execution challenges as needed

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 years of experience and professional achievements or 1+ years of experience with an MBA. The foundation skills you will need in this position are:

• Degree in related field preferred; Master’s degree preferred
• Strategic and innovative thinker with the ability to see big picture and support transformation / AI initiatives effectively throughout the organization.
• Ability to project manage multiple cross‑brand initiatives and highly organized to ensure continued progress.
• Influencer – the ability to inspire and persuade others without relying on formal authority.
• Ability to integrate and analyze data from internal and external sources to make decisions; quick and enthusiastic learner with ability to quickly adopt new tools.
• Executive presence and excellent verbal and written communication skills to not only communicate with, but influence leaders across the organization.
• Highly motivated, self‑starter who enjoys working in cross‑functional teams across multiple regions—keen interest in AI / Gen AI and marketing / creative
• Experience in consumer‑centric, fast‑moving companies; or in consumer tech / AI / Gen AI related fields.
• Experience driving strategic and operational activities for a transformation office or PMO team within a global organization.
• Preferred: Experience driving digital programs, ideally in the apparel/footwear/fashion industry.
• Preferred: experience in marketing, creative, AI / Gen AI.

Now WE have a question for YOU. Are you in?

Hiring Range: $112,320.00 USD - $140,400.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories, and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable. VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à [e-mail] VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].