Project Manager – New Product Commercialization & Growth

Axalta; Northern (KY); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Job summary

Axalta seeks a Project Manager to guide end-to-end launch, expansion, and commercialization of product lines from concept to market. You will align Sales, Marketing, Product Management, Operations, Supply Chain, Finance, and Leadership to deliver measurable growth and profitability.

The role emphasizes strategic leadership, cross-functional collaboration, and execution discipline to bring innovative products to market faster while achieving revenue targets and profitability goals.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• MBA or advanced degree preferred.

Responsibilities

• Lead end-to-end launch and commercialization of new product lines.
• Develop go-to-market strategies, pricing, channels, and value propositions.
• Drive portfolio expansions and growth opportunities.
• Establish integrated cross-functional project plans with clear ownership.
• Monitor revenue performance and ROI, report to senior leadership.

Skills

Strategic planning

NPI (New Product Introduction)

Go-to-market

Revenue growth

Portfolio management

Financial analysis

Executive communication

Cross-functional leadership

Stakeholder management

Risk management

Education

Bachelor's degree

MBA or advanced degree

Tools

Excel

Job description

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles. We are currently looking for a Project Manager to join us at our facility in PA-Glen Mills (US-PA-Remote).

The Project Manager – New Product Commercialization & Growth will lead the end-to-end launch, expansion, and commercialization of our product lines. This role serves as the cross-functional leader responsible for transforming growth initiatives into profitable market outcomes. Working across Sales, Marketing, Product Management, Operations, Supply Chain, Finance, and Executive Leadership, the individual will drive new product introduction (NPI), accelerate market adoption, optimize portfolio expansion, and deliver top-line revenue growth.

A highly strategic, commercially minded leader who can bridge strategy and execution, this individual excels at driving cross-functional alignment, managing complex growth initiatives, and delivering measurable business outcomes. They are energized by building new businesses, launching innovative products, and creating sustainable top-line growth while maintaining accountability for financial performance. The successful candidate combines strong project management discipline with commercial acumen, enabling the organization to bring innovative products to market faster, scale adoption, and achieve aggressive revenue and profitability targets.

KEY RESPONSIBILITIES:

• Product Launch Leadership: Lead the development and execution of commercialization plans for new non-paint product lines. Establish launch strategies, milestones, governance processes, and success metrics. Coordinate cross-functional teams to ensure readiness across manufacturing, supply chain, sales, marketing and customer support. Drive launch execution from concept validation through market introduction and post-launch optimization.
• Commercialization & Revenue Growth: Develop and execute go-to-market strategies that maximize market penetration and revenue growth. Partner with commercial leadership to define pricing, channel strategies, customer targeting, and value propositions. Monitor revenue performance, market adoption and customer engagement metrics. Identify and implement corrective actions to achieve sales and profit objectives.
• Product Portfolio Expansion: Lead initiatives to expand product offerings, geographic reach, market segments, and customer applications. Evaluate market opportunities, competitive dynamics, customer needs or emerging trends. Create business cases supporting expansion investments and growth opportunities. Prioritize portfolio opportunities based on revenue, profitability, and strategic fit.
• Cross-Functional Program Management: Establish integrated project plans with clear deliverables and ownership, timelines, risk mitigation strategies. Drive alignment among executive stakeholders and operating teams. Facilitate decision-making, issue resolution and escalation management. Ensure projects are delivered on time, within budget, and aligned with corporate objectives.
• Financial & Business Performance Management: Develop and maintain financial forecasts and revenue projections. Track business performance against targets and opportunities to accelerate growth. Partner with Finance to evaluate ROI, NPV and investment effectiveness. Present performance updates and strategic recommendations to senior leadership.
• Customer & Market Engagement: Collaborate with key customers and channel partners during pilot programs and product launches. Gather market feedback and customer insights to improve adoption and product performance. Work closely with sales teams to remove barriers to growth and increase market share.

QUALIFICATIONS:

• Education: Bachelor's degree required in Business, Marketing, Engineering, Supply Chain, or a related field. MBA or advanced degree preferred.
• Experience: 7–10+ years of experience in project management, product commercialization, business development, or go-to-market leadership. Automative industry experience preferred. Experience of launching and scaling new products in B2B environments preferred. Demonstrated success leading complex cross‑functional initiatives resulting in measurable revenue growth.
• Proven ability to influence senior leaders and drive organizational alignment.

Skills & Competencies

• Strategic planning and execution
• New product introduction (NPI)
• Commercialization and go-to-market strategy
• Revenue growth and business development
• Portfolio management
• Financial analysis (ROI, NPV, P& L management)
• Executive communication and presentation
• Cross-functional leadership and stakeholder management
• Risk management and problem-solving
• Strong analytical and data-driven decision-making capabilities

Key Performance Indicators (KPIs)

• New product launch milestones achieved
• Revenue growth from new product lines
• Market share gains in target segments
• Commercialization timeline adherence
• Gross margin and profitability performance
• Customer adoption and conversion rates
• Portfolio expansion revenue contribution
• Return on investment for growth initiatives

This is an active opening for which we are recruiting to fill immediately.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Our Company: Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific.

Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.

1.2 - First/Mid Level Officials and Managers (EEO-1 Job Categories-United States of America)

We consider an individual’s qualifications, skillset, and experience to determine final salary. This role is eligible for benefits such as health insurance and paid time off. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location.

This is an active opening for which we are recruiting to fill immediately.

Axalta is a global coatings company focused on providing customers with innovative, colorful and sustainable solutions. With more than 150 years of experience in the coatings industry, Axalta continues to find ways to serve more than 100,000 customers with the finest coatings, application systems and technology.