Project Manager, Executive Programs, Global Executive Marketing

Amazon; Arlington (VA); On-site; USD 81,000 - 141,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

RSUs & sign-on incentives

Job summary

Amazon in Arlington, VA seeks a seasoned Program Manager to design and scale persona-based marketing programs and executive engagement events, partnering across Sales, Marketing, Solutions Architecture, and senior leadership.

You will stand up new initiatives in ambiguity, build repeatable playbooks, manage end-to-end events, and drive metrics. This role demands agile execution in a fast-paced environment with cross-functional collaboration.

Qualifications

• 4+ years of professional marketing experience.
• Experience building, executing and scaling cross-functional programs or campaigns.
• Experience producing marketing material for Owned & Operated channels.
• Experience in brand identity and voice development.
• Experience creating brand marketing content.

Responsibilities

• Design, launch, and manage persona-based programs for executive audiences.
• Support channel strategy including digital marketing and events.
• Develop program roadmaps, milestones, and success metrics.
• Create playbooks, templates, and frameworks for scalable execution.
• Coordinate end-to-end logistics for executive events and experiences.
• Track event performance and gather insights for improvement.
• Partner with Sales, Marketing, Solutions Architecture, and senior leadership.

Skills

Marketing experience

Campaign execution

Brand voice development

Content creation

Tools

Marketo

Tableau

Salesforce

Job description

Description

About the Team

The Global Executive Marketing (GEM) team drives meaningful executive connections that shape preference, build advocacy, and accelerate revenue growth for AWS. We serve as executive subject matter experts at the intersection of relationship management, strategic program delivery, and cross-functional leadership - creating, orchestrating, and supporting moments that matter for the most senior decision-makers at our priority customers.

Role Summary

We are seeking an experienced and highly adaptable Program Manager to support persona-based initiatives and executive engagement events. This role is instrumental in standing up new programs from the ground up, requiring an individual who thrives in ambiguity and can move quickly to define, build, and iterate on program frameworks.

The ideal candidate is agile, flexible, and comfortable operating in a fast-paced environment where priorities shift and programs evolve rapidly. You will partner across cross-functional teams to design and execute persona-specific strategies, coordinate events, and create scalable processes that elevate executive engagement outcomes.

Key job responsibilities

• Support the design, launch, and ongoing management of persona-based programs targeting key executive audiences (e.g., CIO, CFO, CISO, CDO).
• Support the execution of a channel strategy that includes digital marketing, events, etc.
• Develop and maintain program roadmaps, milestones, and success metrics as new initiatives are stood up.
• Create repeatable playbooks, templates, and frameworks that enable consistent execution at scale.
• Operate with agility - rapidly adapting plans, timelines, and deliverables as program needs evolve and new information emerges.
• Coordinate end-to-end logistics for persona-based events including executive roundtables, summits, advisory boards, and curated experiences.
• Manage event timelines, vendor relationships, venue selection, attendee communications, and post-event follow-up.
• Track event performance and capture insights to continuously improve future programming.
• Partner with cross-functional teams including Sales, Marketing, Solutions Architecture, and senior leadership to align persona strategies.
• Serve as a reliable point of coordination, keeping stakeholders informed of program status, risks, and dependencies.
• Build relationships with internal and external partners to support program goals.
• Embrace a builder mindset - this role requires standing up programs where defined processes may not yet exist.

Basic Qualifications

• 4+ years of professional non-internship marketing experience

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Experience producing marketing promotional material for Owned & Operated channels

• Experience in brand identity and voice development

• Experience creating brand marketing content

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually

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