About the Role
This role is responsible for publishing and programming content within the NBA’s digital channels, including the NBA App (mobile and connected devices), NBA.com, newsletters, push notifications and more. It is a temporary position with an expected duration not exceeding 10 months. Working closely with the Social & Digital Content Team and the Content Creation team, the role involves creating fan-centric, game-related content and ensuring the right content is delivered across NBA digital platforms.
Key Responsibilities
- Create world-class storytelling in a variety of formats, using text, curation and narrative to uplift visual content such as video, images and graphics.
- Curate trending social, news and media content around the NBA quickly and produce compelling news content from it.
- Build, publish and program vertical stories within the NBA App and NBA.com, focusing primarily on games and game-related content, using sourced videos, photos, text and graphics.
- Write copy for vertical stories, as well as titles and descriptions for videos, articles and featured placements across NBA digital channels.
- Communicate with team members across various assignments.
- Work with members of the Social & Digital Content Team to create fan-centric content that resonates across digital platforms, including vertical video stories, editorial articles, photos, graphics, statistical content and more.
- Use editorial judgement to identify where, how and when content should be programmed on the NBA App and NBA.com, with decisions rooted in data and an understanding of what NBA fans want.
- Work closely with the Content Creation team to ensure the video-centric NBA App connected device and mobile experiences have the right content for each platform's consumers.
- Segment, build and publish push notifications for NBA App users.
- Support the NBA’s direct-to-consumer initiatives by promoting NBA League Pass and NBA ID campaigns throughout the season.
- Research and introduce new content ideas and actively participate in content planning.
Required Experience & Qualifications
- Be a passionate fan of the NBA and deeply knowledgeable about basketball, including players, coaches and teams, and able to identify the most important storylines to watch.
- Have experience using editorial judgement at a high level.
- Be an experienced digital product consumer, knowing what content experience works best for a basketball fan.
- Have previous experience in journalism or a related field where working on deadline and applying editorial judgement were traits needed to succeed.
- Possess strong written skills for headline writing, push notifications and text-based content such as vertical stories and articles.
- Have previous experience publishing within a content management system.
- Know how to build and send push notifications for the NBA App.
- Be able to follow blended AP and NBA style guides.
- Have strong communication skills, especially for a remote position, including the ability to communicate with the rest of the team, other department members and third-party partners on a nightly basis.
- Have knowledge of basketball analytics and the rules of the game.
- Be willing to work on projects when asked and provide creative content solutions when called upon.
- Understand digital and social media trends, including how people consume content and how that applies to an NBA platform.
- Know when to ask questions, be engaged and when to take the lead on specific responsibilities.
Preferred Skills
- Experience working for another sports or media brand, including collegiate digital and/or social channels.
- Familiarity with WordPress and Story Teller content management systems.
- Experience working with Braze for push notifications.
- Bachelor's degree in English, Journalism, Communications or a related field.
Workplace
Salary
Benefits & Perks
- Eligible employees and/or dependents may be eligible to participate in company-sponsored benefits, including medical, short-term disability, mental health coaching/therapy and sick time.