Programmatic Trading Lead: Data-Driven Campaign Optimizer

EVERSANA INTOUCH; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

EVERSANA INTOUCH is seeking a Programmatic Campaign Optimization Leader to oversee DSP-based campaign optimizations, monitor performance, and drive data-driven decisions. You will collaborate with traders, marketers, and clients to translate complex analytics into actionable strategies.

Ideal candidates bring 3+ years DSP experience, advanced SQL, and strong communication skills to support cross-functional teams in a fast-paced healthcare advertising environment.

Qualifications

• Bachelor's degree or equivalent education required.
• 3+ years of hands-on DSP experience.
• Advanced SQL knowledge.
• Experience with Google tools such as Tag Manager, Analytics, Campaign Manager.
• Deep understanding of data analysis and programmatic advertising fundamentals.
• Knowledge of identity resolution and data onboarding.
• Experience with pixel and tag implementation, QA and discrepancy troubleshooting.
• Ability to translate technical nuance into business language for clients and internal teams.

Responsibilities

• Campaign Optimization Leadership - Oversee programmatic campaign optimizations and management; identify performance trends to inform optimizations.
• Trader & Supervisor Support - Support programmatic traders and supervisors with data-driven guidance.
• Performance Monitoring & Analytics - Monitor campaign performance and lead analytics reporting.
• Cross Platform QA - Use DSPs and analytics platforms to ensure tracking accuracy; lead discrepancy investigations.
• Data & Identity Strategy - Applied knowledge of identity resolution and data onboarding.
• Advanced Data Analysis - Use SQL to query and interpret large datasets for optimization decisions.
• Client Communication - Serve as programmatic contact translating technical details to business language.
• Mentorship - Mentor junior team members to grow programmatic trading skills.

Skills

DSP experience

Advanced SQL

Data analysis

Client communication

Mentorship

HIPAA/privacy awareness

Education

Bachelor's degree or equivalent education

Tools

Google Tag Manager

Google Analytics

Campaign Manager

LiveRamp

Job description

EVERSANA INTOUCH is seeking a Programmatic Campaign Optimization Leader to oversee DSP-based campaign optimizations, monitor performance, and drive data-driven decisions. You will collaborate with traders, marketers, and clients to translate complex analytics into actionable strategies.

Ideal candidates bring 3+ years DSP experience, advanced SQL, and strong communication skills to support cross-functional teams in a fast-paced healthcare advertising environment.