Programmatic & Social Media Buyer

Loblaw Companies Limited; United States; Remote; USD 65,780,000 - 90,447,000; Full time

Benefits offered by this job

Remote work

5-month contract

Job summary

Loblaw Companies Limited is seeking a Programmatic & Social Media Buyer for a remote, fixed-term 5-month contract in the Québec market. You will plan, execute, optimize, and report digital advertising campaigns, partnering with media planning teams to ensure client satisfaction and operational excellence.

Candidates should have digital advertising experience, proficiency with ad servers, DSPs, and measurement tools, and be bilingual in French and English.

Qualifications

• Experience in digital advertising, ad operations, media operations, or campaign management.
• Familiarity with ad servers, DSPs, SSPs, and digital platforms.
• Strong understanding of programmatic advertising, targeting and measurement.

Responsibilities

• Manage end-to-end execution of digital campaigns: setup, trafficking, QA, monitoring, optimization, reporting.
• Ensure campaigns launch on time and meet objectives and KPIs.
• Monitor pacing, targeting, creative, and technical issues; address them proactively.
• Analyze performance data and provide actionable optimization recommendations.

Skills

Programmatic advertising

Campaign management

Ad operations

Measurement & analytics

Bilingual (French/English)

Tools

Ad servers

DSPs

SSPs

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

*Note: This is a non payroll contractor opportunity.

Remote

Hourly rate: $35.00 - $48.00 depending on level of experience

Fixed Term: 5 month contract

The Programmatic & Social Media Buyer is responsible for the planning, execution, optimization, and reporting of digital advertising campaigns across multiple media channels. This role serves as a key partner to Media Planning/strategy teams to ensure successful campaign delivery, operational excellence, and client satisfaction within the Québec market.

What You’ll Do:

Campaign Management & Execution

• Manage the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, QA, monitoring, optimization, and reporting.
• Ensure campaigns are launched accurately and on schedule while meeting client objectives and performance KPIs.
• Monitor campaign delivery and proactively address pacing, targeting, creative, and technical issues.
• Implement and validate tracking, tagging, and measurement solutions across advertising platforms.

Operational Excellence

• Maintain best practices, workflows, and quality assurance processes to improve campaign execution and scalability.
• Collaborate with internal teams to identify operational efficiencies and automation opportunities.
• Maintain campaign documentation, process guides, and operational standards.
• Performance & Reporting
• Analyze campaign performance data and provide actionable recommendations to improve outcomes.
• Track delivery metrics, inventory utilization, and campaign health to ensure revenue realization.
• Act as the primary operational contact for Québec-based client service teams.
• Partner with advertisers, agencies, and internal stakeholders to ensure seamless campaign execution.
• Support client meetings by providing technical expertise and campaign performance insights.

Market & Product Support

• Support the growth of advertising solutions within the Québec market.
• Ensure campaign materials and communications align with French-language requirements and local market expectations.
• Provide feedback to media teams regarding market-specific needs and opportunities.

What You’ll Bring:

• Previous experience in digital advertising, ad operations, media operations, or campaign management.
• Experience working with ad servers, DSPs, SSPs, and digital advertising platforms.
• Strong understanding of programmatic advertising, audience targeting and measurement
• Proficiency with campaign reporting and analytics tools.
• Excellent project management and problem-solving skills.
• Bilingual (French and English), with strong written and verbal communication skills in both languages.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Please Note : Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :

$68,000.00 - $93,500.00 / 68.000,00$ - 93.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for a newly created position. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste nouvellement créé. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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