Programmatic Media Buyer

lilikoi agency; Tampa (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

A forward-thinking advertising agency in Tampa is seeking a Programmatic Media Buyer to lead the planning and execution of digital ad campaigns. This role requires proficiency in The Trade Desk and strong analytical skills. The ideal candidate will have 2–4 years of experience in programmatic media buying and a passion for high-performing campaigns. Join a team dedicated to client success and continuous improvement.

Qualifications

• 2–4 years of hands-on programmatic media buying experience.
• Strong analytical skills with proficiency in Excel.
• Comfortable with performance metrics like CPM, CTR, CPA, ROAS.

Responsibilities

• Launch, manage, and optimize programmatic advertising campaigns.
• Monitor pacing, performance, and delivery on a daily basis.
• Analyze campaign data and provide actionable insights.
• Collaborate with creative teams to develop high-performing campaigns.

Skills

Hands-on experience with The Trade Desk or other DSPs

Ability to monitor, analyze, and optimize campaigns in real-time

Proficiency in building and managing audience strategies

Strong capability to work with Excel and data dashboards

Familiarity with Connected TV campaigns

Ability to work cross-functionally with creative teams

Sharp eye for pacing issues and performance drops

Tools

Excel

Reporting platforms

Job description

Job Description

We’re looking for a data-driven, results-focused Programmatic Media Buyer to lead the planning, execution, and optimization of programmatic ad campaigns across platforms like The Trade Desk. You'll be responsible for ensuring campaigns drive performance and ROI while staying ahead of digital media trends. You’ll play a critical role in ensuring digital initiatives are launched effectively, on time, and result in a high ROI (10 or better) for our clients.

MUST be comfortable with AI platforms.

Skills:

• Hands-on experience with The Trade Desk or other DSPs
• Ability to monitor, analyze, and optimize campaigns in real-time to maximize performance (CTR, CPA, ROAS)
• Proficiency in building and managing audience strategies, including 1st-party, 2nd-party, and 3rd-party data
• Strong capability to work with Excel, data dashboards, and campaign reporting to derive actionable insights
• Familiarity with Connected TV campaigns and cross-platform performance measurement
• Ability to work cross-functionally with creative and strategy teams to align media with messaging
• Sharp eye for pacing issues, tracking errors, under-delivery, and performance drops

Preferred Qualifications

• 2–4 years of hands-on programmatic media buying experience, preferably in The Trade Desk
• Strong analytical skills with proficiency in Excel and reporting platforms
• Comfortable with performance metrics like CPM, CTR, CPA, ROAS

Duties and Responsibilities:

• Launch, manage, and optimize programmatic advertising campaigns
• Monitor pacing, performance, and delivery on a daily basis; troubleshoot discrepancies and underperformance
• Analyze campaign data and provide actionable insights, reporting weekly/monthly results
• Collaborate with creative teams to develop high-performing campaigns

Company Description

Founded in 2013, we are a passionate full-service advertising agency. Our slogan is “Passionately Pursuing our Clients Success” which is more than a slogan, it truly is a way of life. We've adopted the Aloha Spirit because it is the coordination of mind and heart within each person. It brings each person to self. This requires personal desire, passion and self-awareness. Our teams are the best in the industry so we're always looking for passionate talent to join our team. We want each team member to WANT to work at lilikoi agency not have to. We're looking for people who are passionate about their skills, love to go above and beyond for our clients, and what they can contribute for the betterment of the team!