Programmatic Analyst

Socket.dev; New York (NY); Hybrid; USD 72,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k)

Parental leave

Unlimited vacation

Company-paid holidays

Job summary

Socket.dev is seeking a data-driven analytics professional to optimize revenue and publisher performance in a hybrid New York-based role. You will analyze marketplace trends and surface monetization opportunities through clear, actionable insights.

You will build scalable dashboards, partner with cross-functional teams, and translate analyses for executives. Proficiency in SQL and modern analytics tools, plus strong communication, are essential for success.

Qualifications

• 3–5 years of experience in programmatic advertising, ad technology, business analytics, yield management, or related analytical role.
• Strong understanding of programmatic ecosystem including SSPs, DSPs, exchanges, RTB, publisher monetization.
• Proficiency in SQL and large-scale datasets.
• Experience with BI/visualization tools such as Looker, Tableau, Power BI, Grafana, or Datadog.
• Ability to analyze complex datasets and translate findings into business recommendations.
• Experience supporting publisher monetization or yield optimization preferred.
• Familiarity with automation workflows and evolving programmatic trends.
• Strong communication skills and attention to detail.

Responsibilities

• Analyze marketplace trends, buyer behavior, auction dynamics, and revenue performance to identify growth opportunities and optimization recommendations.
• Monitor publisher and marketplace performance to surface emerging risks, opportunities, and key trends.
• Support strategic planning and revenue optimization initiatives through data-driven insights.
• Serve as a subject matter expert on internal reporting systems, data sources, and performance metrics.
• Develop and maintain scalable reports, dashboards, and KPI frameworks that provide visibility into publisher and marketplace performance.
• Translate complex analyses into clear, actionable recommendations for both technical and non-technical stakeholders.
• Partner with Publisher Development and other cross-functional teams to investigate performance fluctuations, identify monetization opportunities, and diagnose root causes.
• Provide data-backed recommendations that improve publisher outcomes and drive revenue growth through internal QBRs
• Present findings, insights, and recommendations to senior leadership, including VP and executive-level stakeholders.
• Leverage SQL, automation tools, and modern analytics workflows to improve reporting efficiency and reduce manual analysis.
• Contribute to the development of scalable analytics solutions, dashboards, and decision-support tools.
• Help improve processes and proactively identify opportunities to drive better business outcomes.

Skills

Programmatic advertising

Ad tech knowledge

Business analytics

Yield management

SQL

Data interpretation

Communication

Tools

Looker

Tableau

Power BI

Grafana

Datadog

Job description

Key Responsibilities

• Analyze marketplace trends, buyer behavior, auction dynamics, and revenue performance to identify growth opportunities and optimization recommendations.

• Monitor publisher and marketplace performance to surface emerging risks, opportunities, and key trends.

• Support strategic planning and revenue optimization initiatives through data-driven insights.

Reporting & Analytics

• Serve as a subject matter expert on internal reporting systems, data sources, and performance metrics.

• Develop and maintain scalable reports, dashboards, and KPI frameworks that provide visibility into publisher and marketplace performance.

• Translate complex analyses into clear, actionable recommendations for both technical and non-technical stakeholders.

Publisher & Business Support

• Partner with Publisher Development and other cross-functional teams to investigate performance fluctuations, identify monetization opportunities, and diagnose root causes.

• Provide data-backed recommendations that improve publisher outcomes and drive revenue growth through internal QBRs

• Present findings, insights, and recommendations to senior leadership, including VP and executive-level stakeholders.

Process Improvement & Innovation

• Leverage SQL, automation tools, and modern analytics workflows to improve reporting efficiency and reduce manual analysis.

• Contribute to the development of scalable analytics solutions, dashboards, and decision-support tools.

• Help improve processes and proactively identify opportunities to drive better business outcomes.

Preferred Qualifications

• 3–5 years of experience in programmatic advertising, ad technology, business analytics, yield management, or a related analytical role.

• Strong understanding of the programmatic advertising ecosystem, including SSPs, DSPs, exchanges, real-time bidding (RTB), and publisher monetization strategies.

• Proficiency in SQL and experience working with large-scale datasets.

• Experience with business intelligence and visualization tools such as Looker, Tableau, Power BI, Grafana, or Datadog.

• Demonstrated ability to analyze complex datasets, identify trends, and translate findings into actionable business recommendations.

• Experience supporting publisher monetization, yield optimization, or supply-side advertising platforms is preferred.

• Familiarity with automation workflows, advanced analytics tools, and evolving programmatic trends such as header bidding and identity solutions.

• Strong communication skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.

• In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role is $72,000 - $120,000 the time of posting, with the potential of an incentive or bonus. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits, including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have. #LI-DN1 #LI-Hybrid

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