Product Strategy Specialist

Canon USA; Melville (NY); Hybrid; USD 69,000 - 104,000; Full time

Benefits offered by this job

Employee discounts

Dress for Your Day

Volunteer opportunities

Canon welcome kit

Job summary

Canon U.S.A. Inc. in Melville, NY seeks a Product Strategy Specialist to manage the color imagePRESS portfolio and partner with sales/distribution to achieve revenue and market share goals. The role translates strategy into initiatives, sales tools, and compelling product stories.

The position involves lifecycle management, product launches, collateral creation, and enablement across cross-functional teams. Hybrid schedule is in place, with in-office three days a week and WFH optional.

Qualifications

• Bachelor's degree in business, Marketing, Communications, or related field, plus 3–5 years of related experience.
• 2–5 years of experience in product marketing, brand execution, or solution management.
• Understanding of professional digital print technology; production print experience preferred but not required.
• Self-starter with ability to manage projects independently.
• Strong written, verbal, and interpersonal communication skills.
• Willingness to travel for industry events and sales support.

Responsibilities

• Develop product positioning and messaging and create sales tools.
• Coordinate product launches and support sales enablement.
• Create marketing collateral showcasing product benefits for color imagePRESS.
• Provide clear product information and prepare presentation decks for sales channels.
• Collaborate with cross-functional teams to ensure campaign consistency.
• Support product training and live demonstrations at trade shows and events.

Skills

Product marketing

Communication

Project management

Presentation skills

Travel readiness

Education

Bachelor's degree in business/marketing/communications or related field

Job description

Canon U.S.A. Inc., headquartered in Melville, NY seeks a Product Strategy Specialist (Specialist, Product Strategy). The Product Strategy Specialist will manage Canon’s color imagePRESS portfolio, serving as a key product champion and strategic marketing partner to support sales and distribution channels in achieving revenue, positioning, and market share objectives. Working with general direction from management, this role is responsible for translating product strategy into effective initiatives, compelling product stories, and actionable sales tools that differentiate Canon’s solutions in a competitive marketplace.

The Specialist will play a central role in bringing products to market and sustaining their momentum throughout the product lifecycle. Responsibilities will include developing product positioning and messaging, creating sales and marketing collateral, coordinating product launches, supporting sales enablement, and identifying opportunities to strengthen portfolio performance. The role will require an understanding of customer needs, competitive dynamics, market trends, and the commercial print landscape, with the ability to translate technical capabilities into clear, differentiated customer benefits.

As a creative, resourceful self-starter, the Specialist will collaborate closely with Management, Sales, Channel Marketing, Communications, Training, and other cross‑functional teams, as well as external agency and creative partners. The role will help ensure consistent product messaging across customer touchpoints and equip sales teams and distribution partners with the knowledge, content, and tools needed to effectively position as imagePRESS as the long term industry leader.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact

• Product Lifecycle & Strategy Execution: Help execute end-to-end product strategy plans for the color imagePRESS line throughout its lifecycle Collaboratively monitor market trends, gather competitive intelligence, and help refine roadmap strategies based on "voice of the customer" feedback
• Partner Product Management: As assigned, oversee additional product strategy, positioning, and lifecycle initiatives for key external partner products
• Creative Marketing & Asset Creation: Creatively develop and deploy high-impact sales tools, launch kits, product bulletins, and marketing collateral that showcase the performance and benefits of the color imagePRESS portfolio
• Sales Enablement & Support: Serve as a dependable point of contact for sales channels by providing clear product information, preparing presentation decks, and responding to marketing inquiries
• Cross-Functional Collaboration: Proactively liaise with internal marketing teams, sales training, and external vendor/agency partners to ensure seamless campaign execution and messaging consistency
• Product Training & Demonstrations: Support the development of comprehensive product training materials and assist with live product demonstrations at trade shows and industry events

About You: The Skills & Expertise You Bring

• Bachelor's degree in business, Marketing, Communications, or a related field or equivalent experience required, plus 3 to 5 years of related experience
• 2 to 5 years of experience in product marketing, brand execution, or solution management
• Strong technical comprehension or aptitude with an eagerness to learn professional digital press technology (production print experience preferred but not strictly required)
• Proactive, self-starter mentality with demonstrated ability to manage projects independently
• Creative mindset with excellent written, verbal, and interpersonal communication skills
• High level of dependability, organizational skills, and attention to detail when delivering on key milestones
• Tech-savvy with strong presentation building skills
• Will require travel for industry events and/or sales support

We are providing the anticipated salary range for this role: $69,300 - $103,770 annually.

Company Overview

About our Company - Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa .

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world‑class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

• Employee referral bonus
• Employee discounts
• “Dress for Your Day” attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon .

#CUSA

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).