Product Strategy & Planning Manager
The Walt Disney Company
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Job summary
The Walt Disney Company in Celebration, Florida seeks a Product Strategy & Planning Manager to drive strategy and growth for Disney Signature Experiences by evaluating new product opportunities, consumer programs, and franchise integration initiatives.
You will use insights, market trends, and financial analyses to develop recommendations, build business cases and roadmaps, and partner with cross-functional leaders to influence senior leadership.
Qualifications
- 3+ years of professional experience in business planning, finance, brand, product development, marketing, or sales strategy
- Skilled at leveraging performance metrics, consumer insights, and analytics
- Proven critical thinking and problem-solving skills with strategic planning
- Experience building business cases, financial analyses, and impact assessments
- Proficient in Tableau, PowerPoint, Excel; SQL/Python preferred
- Experience leading cross-functional projects and initiatives
- Excellent written and verbal communication skills
Responsibilities
- Analyze business performance, consumer insights, market trends, and competitive intelligence to identify growth opportunities
- Assess existing products and services while evaluating new concepts and franchise opportunities
- Develop recommendations that support growth priorities and optimize portfolio strategy
- Build business cases, financial models, and impact assessments for initiatives
- Partner with leaders to develop growth strategies, scenario planning, and roadmaps
- Monitor industry trends and identify opportunities, risks, and best practices
- Develop executive presentations, dashboards, and reporting for leadership decisions
- Provide strategic guidance to stakeholders across Disney Signature Experiences
Skills
Education
Tools
Job description
Job ID 10161945 Location Celebration, Florida, United States Business Disney Signature Experiences Date posted Oct. 13, 2026
As a Product Strategy & Planning Manager you will help drive product strategy and growth across Disney Signature Experiences (DSE) by evaluating new product opportunities, consumer programs, and franchise integration initiatives. This role leverages consumer insights, market trends, competitive analysis, and business performance data to develop recommendations that support DSE's long-term growth objectives. Partnering with leaders across DSE, the Manager leads complex initiatives, influences strategic decisions, and helps identify opportunities that enhance the overall portfolio.
The Product Strategy & Planning Manager will report to the Senior Manager of Product Strategy & Planning. This role is located in Celebration, FL.
What You Will Do:
- Analyze business performance, consumer insights, market trends, and competitive intelligence to identify growth opportunities and inform strategic decision-making.
- Assess existing products, experiences, and services while evaluating new concepts, consumer programs, and franchise integration opportunities that drive revenue and operating income growth.
- Develop recommendations that support DSE growth priorities and optimize the overall portfolio strategy.
- Build business cases, financial models, and impact assessments to evaluate potential initiatives and support investment decisions.
- Partner with business leaders and cross-functional teams to develop growth strategies, scenario planning, and long-term product roadmaps.
- Monitor industry trends and the competitive landscape to identify emerging opportunities, risks, and best practices.
- Develop executive presentations, dashboards, and reporting that provide actionable insights and influence leadership decisions.
- Provide strategic guidance to stakeholders across DSE, helping advance existing initiatives and identify new opportunities for future growth.
Required Qualifications & Skills:
- At least 3 years of professional experience in Business Planning, Finance, Brand Management, Product Development, Marketing, Sales Strategy, or a related field.
- Skilled at leveraging performance metrics, consumer insights, and business analytics to evaluate opportunities and optimize programs.
- Proven critical thinking and problem-solving skills, with experience developing strategic recommendations and supporting long-term business planning.
- Experience developing business cases, financial analyses, and impact assessments to support strategic decision-making.
- Proficiency in Tableau, PowerPoint, and Excel; knowledge of SQL and/or Python preferred.
- Experience in project management and driving strategic initiatives from concept through execution.
- Ability to build strategic alliances and influence stakeholders across functions and organizational levels within and outside the Disney organization.
- Experience participating in and leading cross-functional teams.
- Demonstrated collaborative, solution‑oriented approach with the ability to navigate complex business challenges.
- Experience developing product, portfolio, or growth strategies that support long-term business objectives.
- Understanding of Disney Signature Experiences products, services, and business drivers.
- Excellent written and verbal communication skills.
- Strong presentation skills, including the ability to communicate insights and recommendations to senior leadership.
Preferred Qualifications:
- Leveraging consumer research, market insights, and competitive intelligence to inform business or product strategy.
- Developing business cases, financial models, and commercial impact assessments to evaluate growth opportunities and new initiatives.
- Experience presenting strategic recommendations and influencing decision-making with senior leaders and executive stakeholders.
Required Education:
- Bachelor's degree in Business, Finance, Economics, Marketing, Strategy, Hospitality Management, or a related field or equivalent work experience.
Preferred Education:
- Master's degree in Business Administration, Finance, Marketing, Strategy, Economics, Hospitality Management, or a related field
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
Job Requirements
About the Role & Team:
As a Product Strategy & Planning Manager you will help drive product strategy and growth across Disney Signature Experiences (DSE) by evaluating new product opportunities, consumer programs, and franchise integration initiatives. This role leverages consumer insights, market trends, competitive analysis, and business performance data to develop recommendations that support DSE's long-term growth objectives. Partnering with leaders across DSE, the Manager leads complex initiatives, influences strategic decisions, and helps identify opportunities that enhance the overall portfolio.
The Product Strategy & Planning Manager will report to the Senior Manager of Product Strategy & Planning. This role is located in Celebration, FL.
What You Will Do:
- Analyze business performance, consumer insights, market trends, and competitive intelligence to identify growth opportunities and inform strategic decision-making.
- Assess existing products, experiences, and services while evaluating new concepts, consumer programs, and franchise integration opportunities that drive revenue and operating income growth.
- Develop recommendations that support DSE growth priorities and optimize the overall portfolio strategy.
- Build business cases, financial models, and impact assessments to evaluate potential initiatives and support investment decisions.
- Partner with business leaders and cross-functional teams to develop growth strategies, scenario planning, and long-term product roadmaps.
- Monitor industry trends and the competitive landscape to identify emerging opportunities, risks, and best practices.
- Develop executive presentations, dashboards, and reporting that provide actionable insights and influence leadership decisions.
- Provide strategic guidance to stakeholders across DSE, helping advance existing initiatives and identify new opportunities for future growth.
Required Qualifications & Skills:
- At least 3 years of professional experience in Business Planning, Finance, Brand Management, Product Development, Marketing, Sales Strategy, or a related field.
- Skilled at leveraging performance metrics, consumer insights, and business analytics to evaluate opportunities and optimize programs.
- Proven critical thinking and problem-solving skills, with experience developing strategic recommendations and supporting long-term business planning.
- Experience developing business cases, financial analyses, and impact assessments to support strategic decision-making.
- Proficiency in Tableau, PowerPoint, and Excel; knowledge of SQL and/or Python preferred.
- Experience in project management and driving strategic initiatives from concept through execution.
- Ability to build strategic alliances and influence stakeholders across functions and organizational levels within and outside the Disney organization.
- Experience participating in and leading cross-functional teams.
- Demonstrated collaborative, solution‑oriented approach with the ability to navigate complex business challenges.
- Experience developing product, portfolio, or growth strategies that support long-term business objectives.
- Understanding of Disney Signature Experiences products, services, and business drivers.
- Excellent written and verbal communication skills.
- Strong presentation skills, including the ability to communicate insights and recommendations to senior leadership.
Preferred Qualifications:
- Strategic planning, product strategy, portfolio planning, management consulting, or corporate strategy.
- Leveraging consumer research, market insights, and competitive intelligence to inform business or product strategy.
- Developing business cases, financial models, and commercial impact assessments to evaluate growth opportunities and new initiatives.
- Experience presenting strategic recommendations and influencing decision-making with senior leaders and executive stakeholders.
Required Education:
- Bachelor's degree in Business, Finance, Economics, Marketing, Strategy, Hospitality Management, or a related field or equivalent work experience.
Preferred Education:
- Master's degree in Business Administration, Finance, Marketing, Strategy, Economics, Hospitality Management, or a related field
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
PAY TRANSPARENCY
The hiring range for this position in Lake Buena Vista, FL is $101,600 to $136,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
This position is withDisney Parks, Experiences and Products,, which is part of a business we callDisney Signature Experiences.
To learn more about Disney's guidelines on the use of AI for candidates, click here. (opens in new window)
Disney Parks, Experiences and Products, is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs (opens in new window) . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Having technical issues? View the FAQs for help. (opens in new window)
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The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.
Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity and innovation to the day to day operation of the company.
Explore our commitments and our work to create a better world through our stories, experiences, operations, and philanthropy.
At Disney, we want everyone to belong and thrive. Creating a welcoming and respectful environment for our employees and guests is core to our company culture and our business. We strive to build supportive work environments that drive innovation and reinforce a culture in which all employees feel welcome, respected, and valued.
Heroes Work Here reflects the long history of respect and appreciation Disney has for the U.S. Armed Services. We recognize the commitment and dedication it takes to serve your country, both as military personnel and military spouses, and value the leadership skills and sense of purpose it has instilled in you.
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