Product Strategy & Development Associate II

TXU Retail Services Company; Irving, Northern (TX, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Vistra Retail Operations seeks a driven product leader to own and evolve energy-focused offerings. You will analyze commercial viability, translate complex energy concepts into customer-friendly products, and guide ideation to market launches with cross-functional teams across marketing, technology, operations, and finance.

The role emphasizes financial modeling, collaboration, and program design for new products in a fast-paced energy landscape.

Qualifications

• 5+ years in retail-focused product development, offer/channel strategy, or marketing.
• 3+ years with financial modeling or customer margin analysis.
• Experience with energy or alternative energy products (solar, batteries, EVs, VPPs) preferred.
• Proficiency in Excel-based modeling; SAS/Tableau helpful; willingness to learn new systems.
• College degree and/or certifications applicable to the skills required.
• Self-motivated, capable of working with minimal supervision and solving complex problems.
• Strong communication and teamwork with internal/external stakeholders.

Responsibilities

• Assess commercial viability of offerings using financial metrics (margin, ROI).
• Translate complex energy ideas into simple customer offerings.
• Generate new concepts through ideation and market analysis.
• Define audiences, analyze research insights, and propose products and partnerships.
• Lead product design and market launch with cross-functional teams.
• Support product optimization and go-to-market activities with marketing and sales.

Skills

Retail product development

Financial modeling

Analytical thinking

Cross-functional collaboration

Education

College degree or certifications

Tools

Excel-based modeling

SAS

Tableau

Job description

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available.

Job Summary

Job Description Overview: Vistra is one of the largest competitive electricity providers in the country and takes an innovative, customer-centric approach to meet customers' needs. To win the customer of the future, our Energy Transition Solutions team creates the strategy and builds the products that turn today's emerging energy technologies into real solutions. In this role, you’ll leverage Distributed Energy Resources – EVs, home solar, whole-home batteries, and more – to create products, programs, and services that unlock new value for consumers and strengthen the grid. You’ll own concepts from whiteboard to market launch: ideation, economic modeling, vendor partnerships and operational rollout of new products from virtual power plants to electricity commodity plans. It’s a hands‑on role that mixes analysis, creative problem solving, and day‑to‑day execution. You’ll collaborate across marketing, technology, operations and finance plus a diverse set of vendors from technology providers to global device manufacturers.

Responsibilities

• Leverage analytical and financial analysis skills to assess the commercial viability of potential offerings and recommend program designs that meet necessary financial metrics (margin, sales, ROI, etc.)
• Transform complex energy ideas to simple, easy to understand customer offerings
• Generate new concepts through proven ideation methodologies and opportunistic thinking
• Understand your target audience, analyze research insights & trends, identify opportunities, and ultimately propose & deliver products/programs/partnerships
• Lead the implementation of new products through ideation, program design, and market launch which will require working with cross‑functional stakeholders
• Manage key product verticals and support product optimization (product design, marketing and sales tactics/strategy) to achieve sales goals for new products
• External partner relationship cultivation and management to define new programs & business models, negotiate commercial agreements, and define & execute the go‑to‑market workplan

Requirements

• 5+ years work experience in retail‑focused product development, offer/channel strategy, marketing or related function
• 3+ years with financial modeling or customer margin analysis (related to above)
• Experience with energy or alternative energy products (solar, battery, EVs, VPPs, Demand Response) strongly preferred
• Proficiency in excel based modeling required, SAS/Tableau experience beneficial; willingness and ability to learn new systems as required (e.g., CRM tools)
• Experience gained through college degree programs and/or certifications is applicable to above skills
• Requires strong sense of self‑motivation, thrives under minimal supervision, excels at solving complex problems and enjoys working around obstacles
• Extensive communication and teamwork skills to work effectively with both internal and external customers (e.g., vendors, Marketing, Sales, IT, Legal, Operations, Finance)
• Demonstrate a high level of curiosity, a capacity for learning, and an aptitude for problem solving
• Able to effectively contribute to and/or lead small work groups

Key Metrics

• Hit target goals for product launches, pilots and tests
• Plan, lead and launch key initiatives in a matrixed environment
• Realize product targets for sales velocity, retention, and/or profitability
• Achieve product / partner targets for customer satisfaction, complaints, incidents and escalations

Job Family

Marketing

Company

Vistra Retail Operations

Locations

Irving, Texas Texas

Company Culture

We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication.

Equal Opportunity Statement

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

Disability Accommodation

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at [e-mail] to make a request.

Company Overview

Vistra (NYSE: VST) is a leading Fortune 500 integrated retail electricity and power generation company based in Irving, Texas, that provides essential power resources to customers, businesses, and communities from California to Maine. Vistra is the largest competitive power generator in the U.S., with a capacity of approximately 41,000 megawatts, or enough to power 20 million homes, operating in all of the major competitive wholesale markets in the country. Vistra is a leader in the energy transformation and expansion with an unyielding focus on reliability, affordability, and sustainability, powered by a diverse portfolio that includes natural gas, nuclear, coal, solar, and battery energy storage facilities. The company continues to grow its zero‑carbon resources, operating the second‑largest fleet of competitive nuclear power plants in the country, substantial battery energy storage capacity, and a growing number of solar facilities. Vistra is one of the largest competitive electricity providers in the country and takes an innovative, customer‑centric approach to retail, offering solutions to meet customers’ needs, including more than 50 renewable energy plans. Through its family of retail brands, Vistra serves approximately 5 million residential, commercial, and industrial retail customers. As a leader in the responsible transformation of the country’s energy supply, Vistra has made significant progress towards its 2030 and 2050 targets. The company has committed to a 60% reduction of Scope 1 and 2 greenhouse gas emissions by 2030, as compared to our 2010 baseline, and net‑zero carbon emissions by 2050, assuming necessary technological advancements and public policy incentives are achieved. Learn more about our environmental, social, and governance efforts and read the company’s sustainability report at https://vistracorp.com/sustainability/. Vistra’s hardworking team is committed to its purpose, “lighting up lives, powering a better way forward” and is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors. Learn more about how Vistra is powering a better way forward at vistracorp.com.

Sustainability

Learn more about our environmental, social, and governance efforts and read the company’s sustainability report at https://vistracorp.com/sustainability/.

Core Principles

We do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors.

Invitation to Join

Come join us and be part of something special!