Product Owner

ROR; Superior (CO); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Full benefits package including health, dental, vision

401K plan

Flexible paid vacation

Job summary

A leading digital marketing firm in Colorado is seeking a Product Owner to drive internal tools and data infrastructure for media execution. You will own the delivery of internal products that streamline media operations, requiring a strong understanding of paid media platforms and collaboration with technical teams. This full-time role offers a salary between $90,000 and $110,000, along with full benefits. Hybrid work options available.

Qualifications

• 3–5 years in a product owner or technical media role.
• Hands-on knowledge of paid media platforms.
• Ability to manage ambiguity and self-direct.

Responsibilities

• Own delivery of internal products for media execution.
• Define and maintain tools for campaign QA.
• Collaborate with data engineers for performance metrics.

Skills

Knowledge of Meta platforms

Understanding of Google Ads

Ad Tech operations

Data integration skills

Strong communication skills

Tools

SQL

APIs

Jira

Confluence

Job description

ROR Partners is a performance-driven digital marketing and data company. We run complex, multi-platform campaigns—Meta, Google Ads, The Trade Desk, DV360, and more—while building internal products that help our teams operate at scale with speed and accuracy. We’re hiring a Product Owner to drive the internal tools, data infrastructure, and automation systems that power our media execution.

Our culture is shaped by our core values, which guide how we work, collaborate, and grow together:

• Respect – We show we care.

• Ownership – We are accountable.

• Honor – We do the right thing.

• Reimagination – We drive innovation.

• Optimism – We love what we do.

These values influence every decision we make and define the kind of people we welcome to our team.

Why Should you Join ROR:

• This position offers a salary range of $90,000 – $110,000, determined by experience and expertise
• This is an onsite position at our brand new Superior, CO office
• Hybrid flexibility: In office Wednesdays and Thursdays after onboarding
• Standard 40-hour workweek with occasional flexibility to meet sprint deadlines
• Full benefits package including health, dental, vision, life and disability insurance, 401K, flexible paid vacation, FSA, and more

What you will do:

You will own the delivery of internal products built specifically for digital media execution and reporting. This includes tools that support:

• Campaign trafficking and QA
• Cross-platform tagging and tracking
• Cost, delivery, and performance normalization
• Custom reporting and performance pipelines

This role requires deep functional knowledge of digital media platforms. You understand how Meta, Google Ads, The Trade Desk, or similar platforms work under the hood. You know what it means to QA a pixel, how cost data moves through APIs, how campaign hierarchies function, and how internal teams struggle with platform-specific quirks. You’ll work directly with engineering and data teams to scope features, define integrations, and ensure internal tools reflect the realities of paid media work.

Key Responsibilities:

Execution Support for Digital Media Operations

• Define and plan the build-out and maintenance of tools that support campaign QA, setup validation, trafficking logic, and cross-platform consistency
• Own internal tagging systems, metadata structures, and tracking templates used across media platforms
• Ensure that tools and processes result in campaign naming conventions, UTM parameters, and platform-specific settings that align with downstream reporting

Data Integration and Reporting

• Collaborate with data engineers to integrate spend, delivery, and performance metrics between ad platforms, internal data warehouses, and CRMs via API
• Coordinate the normalization of data across platforms into a consistent schema for internal reporting
• Serve as the Subject Matter Expert who defines and QA’s logic for performance rollups, calculated metrics, pacing rules, and campaign health indicators

Product Delivery and Prioritization

• Translate business needs into structured product requirements
• Prioritize the backlog to reflect business impact, technical feasibility, and platform dependencies
• Lead sprint planning and backlog refinement with engineering and data teams
• Write detailed user stories, technical requirements, and acceptance criteria

Stakeholder Collaboration

• Partner with media buyers, analysts, and leadership to understand operational pain points
• Communicate roadmap progress, trade-offs, and blockers with clarity
• Serve as the link between media operations and technical execution

Preferred Experience and Skills:

• 3–5 years in a product owner, ad tech ops, marketing analyst, or other technical media role
• Hands‑on knowledge of paid media platforms such as Meta, Google Ads, DV360, or The Trade Desk

Deep Understanding of:

• Campaign and ad group structure
• Pixel and event tracking setup
• Tagging parameters and macros
• Platform APIs and data access limitations
• Common sources of reporting discrepancies
• Experience working with engineers and analysts on data‑driven products
• Ability to translate platform‑specific requirements into internal tooling logic
• Strong written and verbal communication skills
• Organized, self‑directed, and capable of managing ambiguity

Preferred Qualifications:

• Experience working in a digital media agency or ad tech environment
• Familiarity with SQL, APIs, and data visualization tools (e.g., Domo, Looker, Tableau)
• Experience with Jira, Confluence, and workflow documentation
• Agile certification (e.g., CSPO, SAFe)

Why This Role Matters

This role isn’t about building generic software. It’s about solving real, messy problems that come with executing media at scale across multiple platforms. You’ll create leverage for internal teams by removing friction, increasing visibility, and automating what should never be manual.

We’re looking for someone who has lived the pain of media execution—and is ready to build the systems that fix it.

ROR Partners is an Equal Opportunity Employer. ROR Partners’ policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or other characteristic protected by applicable federal, state or local law. ROR Partners also prohibits harassment of applicants and employees based on any of these protected categories.

ROR Partners will provide accommodations to applicants as needed.