Product Marketing Specialist II

TriLink BioTechnologies, part of Maravai LifeSciences; San Diego (CA); On-site; USD 60,000 - 77,000; Full time

Benefits offered by this job

RSU grants

Employee stock purchase plan

Medical plans

HSA/FSA options

Fertility & family planning assistance

Pet insurance

Retirement contributions

Holidays & Paid Time Off

Job summary

TriLink BioTechnologies, part of Maravai LifeSciences, is seeking a Product Marketing Specialist II to drive outbound campaigns across email, web, social, and digital channels. You will partner with Product Management, Commercial, Scientific, and Marketing teams to deliver multi-channel campaigns, educate customers, and support product launches.

You will translate complex nucleic acid technologies into customer-focused content, manage campaigns, and analyze performance to optimize engagement and

Qualifications

• Bachelor's degree in Life Sciences and 2+ years in product or digital marketing.
• Experience in biotech/life sciences B2B marketing.
• Experience executing digital campaigns using CRM and marketing automation.
• Ability to translate complex science into customer-focused content.
• Strong project management, organizing, and cross-functional collaboration.
• Analytical mindset to assess campaign performance.

Responsibilities

• Execute outbound marketing campaigns across email, web, social, ads, and automation.
• Develop campaign content, messaging, assets, and materials.
• Coordinate product launches, webinars, conferences, and events.
• Collaborate with Product, Commercial, Scientific, Creative Services, and Marketing teams.
• Manage campaign deployment, lead routing, and CRM workflows.
• Monitor campaign performance and optimize accordingly.
• Maintain calendars, assets, and reports for consistency.
• Identify process improvements to marketing operations.
• Perform other duties as assigned.

Skills

Project management

Communication

Collaboration

Organizational skills

Education

Bachelor's degree in Life Sciences

Tools

Salesforce

Pardot (Account Engagement)

HubSpot

Marketo

Google Ads

LinkedIn Campaign Manager

Job description

Who we are:

Maravai LifeSciences translates extraordinary science into everyday miracles, helping biotech, biopharma, and life sciences companies everywhere deliver novel vaccines, therapeutics, and diagnostics. We are global leaders in providing products and services within the fields of nucleic acid production and biologics safety testing to many of the world's leading biopharma, vaccine, diagnostics, and cell and gene therapy companies.

Who we are:

Maravai LifeSciences translates extraordinary science into everyday miracles, helping biotech, biopharma, and life sciences companies everywhere deliver novel vaccines, therapeutics, and diagnostics. We are global leaders in providing products and services within the fields of nucleic acid production and biologics safety testing to many of the world's leading biopharma, vaccine, diagnostics, and cell and gene therapy companies.

At Maravai, we believe that diverse perspectives are the foundation of innovation. Through an inclusive and equitableculture where every team member is inspired to bring their best selves to work, we cultivate an environment in which we can lead together, providing differentiated value to our customers, and enabling the miracles of science. For over 35 years, Maravai’s portfolio companies have served as a catalyst for innovative, lifesaving technology for humanity. Pioneering nucleotide research since its inception, we are now leading the way in the rapidly expanding mRNA market.

Your next role as a Miracle Maker

Maravai LifeSciences is seeking a #MiracleMaker to join our Marketing team as a Product Marketing Specialist II. The Outbound Product Marketing Specialist independently executes outbound marketing programs that drive product awareness, customer engagement, and demand generation across TriLink's portfolio of nucleic acid products and services. This role partners with Product Management, Commercial, Scientific, and Marketing teams to deliver multi-channel campaigns, digital marketing initiatives, product launches, and scientific events. The position applies marketing, digital, and project management expertise to optimize campaign performance, support commercialization, and strengthen customer engagement.

How you will make an impact:

• Execute outbound marketing campaigns across email, web, social media, digital advertising, and marketing automation platforms that support product awareness and demand generation.


• Develop campaign content, messaging, promotional materials, and digital assets that communicate product capabilities and scientific applications.


• Coordinate product launches, webinars, scientific conferences, trade shows, and marketing campaigns while managing timelines, deliverables, and cross-functional activities.


• Partner with Product Management, Commercial, Scientific, Creative Services, and Marketing teams to execute integrated marketing initiatives and customer engagement programs.


• Manage campaign deployment, lead routing, marketing automation workflows, and digital marketing activities using CRM and marketing technology platforms.


• Monitor and analyze campaign performance, customer engagement, and marketing metrics to recommend improvements that enhance marketing effectiveness.


• Maintain campaign calendars, marketing assets, project documentation, and reporting to ensure timely execution and operational consistency.


• Identify and implement process improvements that strengthen campaign execution, marketing operations, and customer engagement.


• Perform other duties as assigned.

The skills and experience that you will bring:

• Bachelor's degree in Life Sciences, Molecular Biology, Biochemistry, or a related discipline and 2+ years of experience in product marketing, digital marketing, demand generation, marketing operations, or related marketing functions; or an equivalent combination of education and experience.


• Experience working within biotechnology, life sciences, diagnostics, pharmaceutical, or other technical B2B industries.


• Experience executing digital marketing campaigns using CRM, marketing automation, content management, and digital advertising platforms. Salesforce, Account Engagement (Pardot), HubSpot, Marketo, Google Ads, LinkedIn Campaign Manager, or similar platforms preferred.


• Demonstrated ability to develop marketing content, coordinate campaigns, and support product launches, webinars, trade shows, or scientific events.


• Strong project management, organizational, communication, and collaboration skills with the ability to manage multiple priorities and meet deadlines.


• Demonstrated ability to analyze campaign performance and marketing metrics to support continuous improvement.


• Ability to translate technical or scientific concepts into customer-focused marketing content and communications.

The anticipated salary range for this position is $60,000 - $77,000 In addition, highly competitive long-term incentives in the form of company equity, bonus participation and company sponsored benefits are provided as part of the total compensation package. The salary offer will depend on multiple factors which may include the successful candidate's skills, experience and other qualifications, as well as the location of the role.

The benefits of being a #MiracleMaker:

• You have the potential to change, improve, and save lives around the world.


• You have the opportunity to be a part owner in Maravai through RSU grants and optional employee stock purchase plans.


• We offer comprehensive medical plans and HSA/FSA options.


• Fertility & family planning assistance.


• A variety of additional optional benefits and insurance options, including pet insurance.


• Retirement contributions.


• Holidays & Paid Time Off.

Benefits may vary by region and employment type and do not apply to temporary employees or contractors. See a comprehensive list of benefits at our Benefits & growth site at https://www.maravai.com/careers/benefits-and-growth/.

Maravai LifeSciences is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation, and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.