Product Marketing Manager, Workplace

Verkada; San Francisco (CA); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Healthcare programs

401(k) matching starting January 2027

HSA/FSA options

Paid parental leave

Flexible PTO

Job summary

Verkada is seeking a Product Marketing Manager for Workplace to own launches and GTM initiatives for our Workplace product. You will develop messaging, create collateral for Sales, Demand Gen and Channel Marketing, and lead cross-functional efforts with Product, Engineering, Sales, and Marketing to drive results.

This role reports to the Associate Director of Product Marketing and is on-site at our HQ in San Mateo, CA.

Qualifications

• 2–4 years of product marketing experience in a B2B tech environment.
• MBA with strong interest in transitioning into product marketing.
• Experience cross-functionally with Product, Engineering, Sales, Creative, and Marketing.
• Strong ability to write for technical audiences.

Responsibilities

• Lead product launches and GTM initiatives to maximize market impact.
• Develop differentiated messaging and positioning from research and product knowledge.
• Partner with Product Management to set a go-to-market plan and activation strategy.
• Collaborate with Creative, Demand Gen and Channel Marketing to increase presence and drive pipeline.
• Partner with Sales to create collateral and improve win rates.
• Be a product subject matter expert and cross-functional leader.
• Enable and motivate sales teams to position and sell products.

Skills

Product marketing

Cross-functional work

Technical writing

Content development

Education

MBA

Job description

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

Verkada is looking for a Product Marketing Manager for Workplace, our product that seamlessly integrates visitor management, operational logistics, and crisis response into daily operations. As the Product Marketing Manager, you will be responsible for overseeing new launches and GTM initiatives and ensuring their success in the market. In addition to leading launches, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results. This role will report into our Associate Director of Product Marketing.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.

What You’ll Do

• Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
• Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
• Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
• Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
• Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.
• Experience enabling and motivating sales teams to effectively position and sell products

What You Bring

• 2–4 years of experience in product marketing in a B2B tech environment; OR recently completed MBA with a strong interest in transitioning into product marketing
• Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing
• Strong ability to write for various audiences, including technical content
• Ability to help drive creative and content efforts across the marketing organization

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Starting January 2027, Verkada will match a portion of an employee’s 401(k) contributions based on eligible earnings. Match vests on 2 year anniversary
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Wellness/fitness benefits
• Healthy lunches provided daily

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$90,000 - $135,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.