Product Marketing Manager-Remote GTM & Messaging for Trials

WCG Clinical, Inc.; Springfield (IL); A distancia; USD 66.000 - 102.000; Jornada completa

Descripción de la vacante

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution for priority clinical solutions. You will develop messaging, support launches, and enable sales teams across Go-to-Market, Sales Enablement, and Demand Generation.

You will collaborate with Product, Marketing, and Demand Gen to ensure consistent narratives, analyze funnel performance, and contribute to thought leadership. A Bachelor's degree and 4-7 years in product marketing are expected.

Formación

• Requires cross-functional collaboration with GTM, Sales Enablement and Demand Gen teams.
• Strong communication and analytical skills across senior stakeholders.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services preferred.
• Bachelor’s degree in marketing, business administration, or related field.
• Pragmatic Marketing Certification desirable.

Responsabilidades

• Support market definitions, buyer personas, and messaging frameworks using Pragmatic Marketing.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Assist with product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Create sales tools, messaging guides, and training materials; support campaigns and thought leadership.

Conocimientos

Cross-functional collaboration

Communication

Analytical skills

Influence senior sales leaders

Stakeholder management

Educación

Bachelor’s degree in marketing, business administration, or related field

Pragmatic Marketing Certification desirable

Descripción del empleo

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution for priority clinical solutions. You will develop messaging, support launches, and enable sales teams across Go-to-Market, Sales Enablement, and Demand Generation.

You will collaborate with Product, Marketing, and Demand Gen to ensure consistent narratives, analyze funnel performance, and contribute to thought leadership. A Bachelor's degree and 4-7 years in product marketing are expected.