Product Marketing Manager — Remote, Data-Driven Growth

ActivTrak; Austin (TX); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Remote within US

Limited travel

Low physical demands

Competitive compensation

Job summary

ActivTrak is seeking a Product Marketing Manager to shape our go-to-market strategy for software solutions. You will translate complex technical capabilities into compelling value propositions, serving as the bridge between product and customer-facing teams to communicate differentiation and value.

You will lead launches, develop messaging, and enable sales and customer success while analyzing market trends to guide strategy.

Qualifications

• 4 years of product marketing experience, preferably in B2B SaaS.
• Proven track record of successful product launches and GTM strategies.
• Experience building and executing marketing campaigns.
• Strong ability to enable sales and support customer success.
• Excellence in written and verbal communication.
• Ability to analyze data and derive actionable insights.

Responsibilities

• Lead product launch strategies with market analysis and messaging frameworks.
• Generate campaign ideas based on customer needs and feature interest.
• Assist with marketing campaigns execution.
• Own competitive intelligence and market trend analysis.
• Develop sales enablement materials and training.
• Provide regular performance reports to executives.

Skills

Go-to-market strategy

Product messaging

Campaign development

Sales enablement

Data analysis

Cross-functional collaboration

Job description

ActivTrak is seeking a Product Marketing Manager to shape our go-to-market strategy for software solutions. You will translate complex technical capabilities into compelling value propositions, serving as the bridge between product and customer-facing teams to communicate differentiation and value.

You will lead launches, develop messaging, and enable sales and customer success while analyzing market trends to guide strategy.