Product Marketing Manager, Real-World Data (RWD)

Norstella; Phoenix (AZ); Remote; USD 120,000 - 140,000; Full time

Job summary

A leading healthcare data solutions firm is seeking a Product Marketing Manager to drive the go-to-market strategy for real-world data products. This role involves collaborating with various departments to ensure successful product positioning and market success. Candidates should have a Bachelor’s degree and 3–5 years of relevant experience, particularly with real-world data. The position offers competitive compensation and a comprehensive benefits package.

Benefits

Medical and Prescription Drug Benefits

Health Savings Accounts (HSA)

401k Retirement Plan with Company Match

Paid Time Off & Company Holidays

Qualifications

• 3–5 years in Product Marketing or Product Management.
• Experience with real-world data preferred.
• Ability to convert technical concepts into engaging messages.

Responsibilities

• Own product positioning, messaging, and narratives.
• Build and execute go-to-market launch plans.
• Size markets and map competitors efficiently.

Skills

Product Marketing

Communication

Market Intelligence

Collaboration

Education

Bachelor’s in Business, Marketing, or Life Sciences

Job description

Product Marketing Manager, Real-World Data (RWD)

Company: Norstella

Location: Remote, United States

Date Posted: Oct 16, 2025

Employment Type: Full Time

Job ID: R-1536

About NORSTELLA

At Norstella, our mission is simple: to help our clients bring life‑saving therapies to market quicker—and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best‑in‑class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.

Our Brands

• Citeline – accelerate the drug development cycle
• Evaluate – bring the right drugs to market
• MMIT – identify barrier to patient access
• Panalgo – turn data into insight faster
• The Dedham Group – think strategically for specialty therapeutics

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting‑edge data solutions and expert advisory services alongside advanced technologies such as real‑world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world‑class solutions in the USA, UK, The Netherlands, Japan, China and India.

The Role

The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You’ll shape and execute GTM for Norstella’s RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue.

Responsibilities

• Positioning & Messaging: Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers.
• Go-to-Market: Build and run launch plans (tiers, milestones, pricing/packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs.
• Market Intelligence: Size markets, map competitors, synthesize buyer pains and jobs‑to‑be‑done; turn insights into roadmap and GTM recommendations.
• Pipeline Enablement: Create core PMM artifacts (value frameworks, pitch decks, one‑pagers, FAQs, objection handling); enable Sales/CS through trainings and talk tracks.
• Demand Support: Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics.

Qualifications

• Bachelor’s in Business, Marketing, or a life sciences field.
• 3–5 years in Product Marketing or Product Management; experience with real‑world data (claims, labs, EMR/EHR, Rx, hub/specialty pharmacy) strongly preferred.
• Proven ability to turn technical concepts into compelling, concise messaging and content.
• Executive‑ready communicator; excellent writing and PowerPoint.
• Comfortable in fast‑moving, cross‑functional environments; bias to action.
• Pragmatic Institute or PMA certification a plus.

Benefits

• Medical and Prescription Drug Benefits
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
• Dental & Vision Benefits
• Basic Life and AD&D Benefits
• 401k Retirement Plan with Company Match
• Company Paid Short & Long‑Term Disability
• Paid Parental Leave
• Paid Time Off & Company Holidays

Guiding Principles for success at Norstella

• 01: Bold, Passionate, and Mission‑First
• 02: Integrity, Truth, and Reality
• 03: Kindness, Empathy, and Grace
• 04: Resilience, Mettle, and Perseverance
• 05: Humility, Gratitude, and Learning

Salary and Compensation

The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Equal Employment Opportunity

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy‑related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

How to Apply

All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third‑party and candidates should proceed with extreme caution if a third‑party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre‑hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the company using the following email address: [email protected] .

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy‑related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.