Product Marketing Manager, Prime & Markets

Coinbase, Inc.; Washington (District of Columbia); Hybrid; USD 140,000 - 165,000; Full time

Job summary

Coinbase is seeking a seasoned Product Marketing Manager for institutional GTM across Prime and Markets. You will translate complex capabilities into clear narratives for hedge funds, asset managers, and market makers, partnering with Product, Markets, Sales, Legal, and Comms to drive client adoption.

Own launches, enablement, and strategic alignment across regions, while communicating regulatory nuances and future roadmap implications to internal teams and clients.

Qualifications

• 5+ years in product marketing, product strategy, or institutional GTM.
• Experience in institutional trading, derivatives, or market infrastructure.

Responsibilities

• Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access; validate narratives with Sales, Product, Legal, and clients.
• Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
• Build high-signal enablement materials – talk tracks, FAQs, battlecards, demos, and client-ready narratives – that reduce complexity for the field.
• Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, informing product roadmap conversations.
• Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.

Skills

GTM strategy

Institutional trading

Cross-functional

Market fluency

AI governance

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

You’ll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You’ll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers. Partnering closely with Product, Markets, Sales, Legal, and Comms, you’ll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption.

What you’ll do:

• Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
• Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
• Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
• Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
• Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.

Required Skills and Experience:

• 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
• Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
• Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
• Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Job #: P75800

#LI-Remote

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$140,080—$164,800 USD

• *Application Limit: *Candidates may submit a maximum of 3 applications within a 6-month period.
• *Equal Opportunity Employer: *Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
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• *Accommodations: *If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
• *Data Privacy & Arbitration: *By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.