Product Marketing Manager, Healthcare

McKesson; Columbus (OH); On-site; USD 77,000 - 128,000; Full time

Job summary

McKesson, a Fortune 10 healthcare company, is seeking a Product Marketing professional in Columbus, OH to lead market-driven strategies. You will partner with Product, Sales, Customer Success, and Marketing to translate market insights into go-to-market plans and campaigns.

The role focuses on buyer journeys, lifecycle marketing, and creating compelling messaging that drives adoption and revenue. A strong cross-functional collaborator with 5+ years in product marketing is preferred.

Qualifications

• 5+ years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a related field.
• Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.
• Strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution.

Responsibilities

• Partner with Product, Sales, Marketing, and Customer Success teams to support business growth and commercial objectives.
• Analyze customer, market, competitive, and performance data to identify opportunities, risks, and strategic recommendations.
• Translate market insights into effective marketing plans, messaging, campaigns, and go-to-market initiatives.
• Develop and optimize buyer journeys to improve customer engagement, adoption, and retention.
• Contribute to thought leadership and industry engagement programs that strengthen market presence.
• Collaborate with commercial teams to support strategic account planning and revenue growth initiatives.
• Partner with Product Management to support product launches, roadmap communications, and lifecycle marketing programs.
• Develop compelling positioning, messaging, and value propositions that clearly communicate customer value.
• Create audience-facing content, thought leadership materials, digital experiences, and campaign assets.
• Track marketing performance metrics and recommend improvements to drive awareness, engagement, adoption, and revenue outcomes.
• Serve as a product marketing representative on cross-functional initiatives and strategic projects.

Skills

Product marketing

Go-to-market strategy

Content strategy

Customer journey

Lifecycle marketing

Cross-functional collaboration

Sales enablement

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, Healthcare Administration, Communications

Job description

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people.

About The Team

CoverMyMeds is focused on improving medication access and affordability by connecting healthcare providers, pharmacies, life sciences organizations, and patients through innovative technology solutions.

The Product Marketing team partners closely with Product, Sales, Customer Success, and Marketing to deliver market-driven strategies that support customer adoption, commercial success, and growth across the healthcare ecosystem.

What You'll Do

• Partner with Product, Sales, Marketing, and Customer Success teams to support business growth and commercial objectives.
• Analyze customer, market, competitive, and performance data to identify opportunities, risks, and strategic recommendations.
• Translate market insights into effective marketing plans, messaging, campaigns, and go-to-market initiatives.
• Support annual and quarterly commercial planning through customer, product, and marketplace analysis.
• Develop and optimize buyer journeys to improve customer engagement, adoption, and retention.
• Contribute to thought leadership and industry engagement programs that strengthen market presence.
• Collaborate with commercial teams to support strategic account planning and revenue growth initiatives.
• Partner with Product Management to support product launches, roadmap communications, and lifecycle marketing programs.
• Develop compelling positioning, messaging, and value propositions that clearly communicate customer value.
• Build differentiated solution narratives that address customer needs and market challenges.
• Create audience-facing content, thought leadership materials, digital experiences, and campaign assets.
• Develop sales enablement materials, training resources, and customer-facing tools that support commercial success.
• Track marketing performance metrics and recommend improvements to drive awareness, engagement, adoption, and revenue outcomes.
• Serve as a product marketing representative on cross‑functional initiatives and strategic projects.

Skills You’ll Need

• 5+ years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a related field.
• Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.
• Strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go‑to‑market execution.
• Experience creating sales enablement materials, commercial engagement programs, and account‑based marketing initiatives.
• Ability to influence and collaborate across cross‑functional teams without direct authority.
• Strong written, verbal, presentation, and stakeholder management skills.
• Ability to translate complex customer, product, market, and performance data into clear business recommendations.
• Experience using data and customer feedback to improve marketing effectiveness and business outcomes.
• Strong project management skills with the ability to manage multiple priorities and navigate ambiguity.
• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field.

Preferred Skills

• Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services.
• Understanding of biopharma customer segments and the medication access ecosystem.
• Knowledge of reimbursement processes, patient access challenges, and affordability programs.
• Experience developing insight‑driven storytelling and data‑backed marketing narratives.
• Familiarity with healthcare regulatory and compliance considerations.
• Experience supporting complex B2B healthcare solutions and enterprise buying journeys.

Travel Up to 20%.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long‑term incentive opportunities may be offered.

Our Base Pay Range for this position $76,500 - $127,500

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category.

For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) [e-mail] or (Canada) [e-mail]. Resumes or CVs submitted to this email box will not be accepted.

Join us at McKesson! CoverMyMeds, part of McKesson Corporation, is a fast‑growing healthcare technology company. Our solutions help patients get the medicine they need to live healthy lives by seamlessly connecting the healthcare network to improve medication access. People come to work at CoverMyMeds to make a difference, helping to improve the lives of healthcare professionals and patients every day. We hire ambitious people and make it a priority to invest in them by providing opportunities to grow their careers and connections within the community. On‑site culinary team, flexible hours and paid benefits? Yeah we have those too. But don’t take our word for it. We’ve been recognized as a "Best Place to Work" by Glassdoor, a “Best Company to Work For” by FORTUNE, and our employees have great things to say, too.