Product Marketing Manager: GTM & Messaging for EdTech

Cengage Group; Des Moines (IA); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage, a global edtech company, seeks a School CTE Product Marketing Manager to translate market insights into messaging and enablement assets. This role partners with Product Management, Content Specialists, and Sales to support market-informed development, positioning, and launch readiness across assigned products.

Responsibilities include go-to-market readiness, market dynamics analysis, VOC synthesis, shaping roadmaps with market inputs, and maintaining foundational messaging and personas.

Qualifications

• Solid understanding of product marketing and GTM launches, including product positioning, customer segmentation, and GTM readiness in the CTE K12 Market.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and sales tools.
• Effective cross-functional collaboration with autonomy, proactively solving issues and raising risks or roadblocks needing broader alignment.
• Proven ability to influence decision-making across multiple cross-functional teams through insights and partnership.
• Experience developing or supporting sales enablement assets such as one-pagers and knowledge transfer documents.
• Strong collaboration with Product, Sales, and Marketing partners.

Responsibilities

• Develop messaging and enablement assets for GTM readiness and coordinate launch timelines across Product, Marketing, and Sales teams.
• Lead analysis of market dynamics, customer needs, and competitive landscape to create product positioning, roadmap communication, and GTM execution.
• Synthesize voice-of-customer and market research to support messaging and market release readiness.
• Shape product roadmap inputs with market, customer, and field insights in partnership with Product Management.
• Develop and maintain foundational product messaging, including value propositions, proof points, target personas, and product descriptions.
• Advise Sales Enablement and Learning teams to create sales demos, one-pagers, and messaging for outbound and prospecting.
• Own and maintain national product messaging across web and marketing collateral.
• Partner with campaign teams to ensure consistency across pre-sale and post-sale experiences.

Skills

GTM readiness

Product messaging

Market analysis

Cross-functional collaboration

Influence decision-making

Sales enablement assets

Stakeholder collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or similar

Job description

Cengage, a global edtech company, seeks a School CTE Product Marketing Manager to translate market insights into messaging and enablement assets. This role partners with Product Management, Content Specialists, and Sales to support market-informed development, positioning, and launch readiness across assigned products.

Responsibilities include go-to-market readiness, market dynamics analysis, VOC synthesis, shaping roadmaps with market inputs, and maintaining foundational messaging and personas.