Product Marketing Manager, Government

Chainalysis; United States; À distance; USD 140 000 - 190 000; Plein temps

Résumé du poste

Chainalysis ищет старшего специалиста по маркетингу продукта для гос сектора. Вы превратите наши инновации в понятные решения, создадите ценностные истории и снабдите команду продаж действенными материалами.

Работайте с продуктом, продажами и отделами коммуникаций, чтобы донести миссию блокчейн‑аналитики руководителям, операторам и регуляторам. Требуется 5–8 лет B2B-маркетинга и талант к ясному, убедительному письму.

Qualifications

• 5–8 лет в product/solutions marketing
• Опыт маркетинга B2B в гос секторе
• Умение создавать позиционирование и сообщения
• Исключительная писательская грамотность
• Развитые навыки деловой коммуникации

Responsabilités

• Определять ценностное предложение для гос клиентов; развитие месседжей для покупателей и пользователей.
• Преобразовывать ценность в решения и инструменты продаж; создание кейсов и продажных материалов.
• Вести go‑to‑market планы для запусков и выпуска платформенных возможностей.
• Готовить контент: презентации, briefs, сторителлинг и продажные материалы.

Connaissances

Blockchain маркетинг

AI‑powered продукты

Публичный сектор

Редакционное суждение

Рассказывание историй

Кросс‑функциональное сотрудничество

Description du poste

Описание:

Product Marketing turns Chainalysis innovation into customer value. We position our intelligence as solutions customers can understand and consume through our platform, shape how we commercialize them, and give GTM the stories and strategic assets to win. The public sector is a priority growth segment for Chainalysis, spanning law enforcement, intelligence agencies, regulators and tax authorities. As digital assets become more integrated into the financial system, these organizations need the intelligence, tools and tradecraft to advance their missions—from shaping policy and enforcing the rules to disrupting illicit networks and protecting national security. This role connects Chainalysis capabilities to those mission priorities, with a clear, compelling story for agency leaders and operational teams. As Senior Product Marketing Manager for the Public Sector, you will own how Chainalysis shows up in the market for these buyers. You will shape our intelligence, data, products, AI capabilities, and services into a differentiated customer story—one that connects to real workflows, urgent problems, and mission outcomes. This is a role for a strong marketer and an exceptional writer. You can take a complex capability, a shifting market, or a fuzzy customer problem and shape it into a sharp point of view, a persuasive narrative, and practical tools that sellers and customers actually use. You will work closely with Product, Sales, Marketing & Communications, subject‑matter experts, and GTM Solutions & Readiness teams to make the story land in the market.

Задачи:

Position the value Define and evolve the public sector value narrative: what Chainalysis enables, why it matters, and why we are meaningfully different. Build messaging for priority buyer and user personas, from agency leaders to investigators, intelligence analysts, regulators and tax specialists. Create the narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction. Own public‑sector competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams. Turn value into solutions Partner with Product, R&D, Marketing & Communications, and subject‑matter experts to translate innovation into compelling industry solutions, use cases, and sales plays. Lead go‑to‑market planning for launches, major releases, platform capabilities, and commercial offerings. Shape customer‑facing value narratives for pricing, packaging, and usage‑based commercial models, including business cases, operational value and mission impact. Bring a customer lens to product and market decisions: explain not only what a capability does, but how it advances the customer’s mission. Win and learn in market Produce the strategic content that moves government opportunities forward: first‑call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays. Partner with Product, Product Marketing, GTM & Enablement teams to scale the strongest narratives into field tools and enablement. Bring customer, field, partner, and competitive insight back into the work — sharpening positioning, converting market evidence into credible stories, and building repeatable use cases.

Требования:

Experience with blockchain, digital assets, or crypto‑native financial infrastructure. Experience marketing AI‑powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology. Familiarity with consumption‑ or usage‑based pricing and packaging. Familiarity with investigative, intelligence, national‑security, regulatory or tax use cases for intelligence and technology, and the policy developments shaping digital‑asset markets. 5–8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience marketing to public‑sector customers across law enforcement, intelligence, regulatory or tax functions. A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem—not simply content that fills a library. Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive‑level messaging; you know the difference between jargon and precision. Strong understanding of public‑sector buying journeys, decision‑making processes and mission‑oriented sales motions. The ability to connect technical capabilities to mission and operational value for both executive buyers and hands‑on users. A collaborative self‑starter, comfortable working across R&D, Sales, technical and revenue teams, and senior leaders to drive ambiguous, multi‑stakeholder work forward independently. You can shape complexity into a story people remember and a sales conversation people can use. You write with precision, bring sound judgment to ambiguous problems, build for repeatability rather than one‑off requests, and care about the quality of what reaches customers and the field.

Условия:

Chainalysis is the blockchain data platform, making it easy to connect the movement of digital assets to real‑world services. Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence. Our mission is to build trust in blockchains, blending safety and security with an unwavering commitment to growth and innovation. You belong here. At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture. We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.