Product Marketing Manager - Gale (Remote)

Cengage Group; Sioux Falls (SD); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group is seeking a Product Marketing Manager to drive GTM readiness and product messaging across Product, Marketing, and Sales teams. You will translate market insights into clear positioning, enablement assets, and launch readiness for assigned products or initiatives.

With 5+ years in product marketing, you will influence roadmaps, define value propositions, and collaborate with Sales and GTM teams to ensure successful market adoption. This role is based in the United States.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a similar field.
• Typically requires 5+ years of related experience in product marketing or marketing.
• Strong written and verbal communication and cross-functional collaboration skills.

Responsibilities

• Support GTM readiness and product launches across Product, Marketing, and Sales teams.
• Analyze market dynamics and competitive landscape to inform positioning and roadmap communication.
• Synthesize voice-of-customer insights to support messaging and enablement materials.
• Influence product roadmap with market and field inputs.
• Develop and maintain product messaging, value propositions, and target personas.
• Support creation of sales enablement assets and product demos for GTM.

Skills

Product marketing

Go-to-market

Market analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree

Job description

Ohio, USA

United States

Full time

R2026-370

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well‑being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ .

The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.

Summary:

The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.

What you'll do here:

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
• Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
• Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
• Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
• Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows. Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestones.

Skills you will need here:

• Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively tackling issues and raising bigger risks or roadblocks that need broader alignment.
• Proven ability to influence decision‑making and direction across multiple cross-functional teams through insights and partnership.
• Strong written and verbal communication skills, with the ability to create concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos,
• Strong collaboration skills and comfort working cross‑functionally with Product, Sales, and Marketing partners.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
• Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail] .

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

5% Annual: Individual Target

$67,000.00 - $87,100.00 USD

Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.