product marketing manager for programmable finance

Offchain; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first

Office in NY

Conference reimbursement

Health insurance

401K with company match

Wellness stipend

Home office setup

No CA/CO restriction

Job summary

Offchain ищет опытного специалиста по продукт- маркетингу для разработки позиционирования и go-to-market стратегий в сфере криптовалютных инструментов и блокчейн-решений. Вы будете управлять контентом, коммуникациями и партнерскими кампаниями на глобальном уровне.

Кандидат должен отлично писать и рассказывать истории, иметь опыт масштабирования запусков, владеть HubSpot и аналитикой, а также уметь работать в условиях неопределенности и поднимать команду.

Qualifications

• 5+ лет в product marketing, crypto/fintech/ разработческие инструменты
• Успешный запуск и масштабирование продуктов с измеримыми результатами
• Сильные навыки копирайтинга и сторителлинга
• Опыт работы с HubSpot: workflow, lead scoring, pipelines, reporting

Responsibilities

• Разрабатывать позиционирование продукта, сообщения и конкурентные рамки для ZeroDev
• Определять go-to-market планы, запускать лендинги, блоги, письма, демо и контент в соцсетях
• Управлять контентом и календарем, SEO, рассылками и nurture-потоками
• Вести операцию роста: HubSpot, лидогенерация, трекинг кампаний, воронки и дашборды
• Подготавливать коммерческие материалы: предложения, батл карты, Briefs и prompts
• Сотрудничать с партнерами по экосистеме для роста и охвата
• Контролировать OKR, бюджет маркетинга и платные кампании

Skills

Product marketing

Copywriting

HubSpot

Analytics

AI tools

Blockchain knowledge

Mentoring

Tools

HubSpot

PostHog

SEO

Job description

Описание: Offchain develops blockchain scalability and security technology, including the Arbitrum stack, which powers Arbitrum One, an Ethereum scaling solution. Its technology supports decentralized applications, digital commerce, governance, and programmable finance.

Задачи:

• Develop and evolve product positioning, messaging, and competitive framing across the ZeroDev product line
• Define go-to-market plans and run launches end to end, creating landing pages, blogs, emails, demos, social content, one-pagers, and internal enablement materials
• Run content, search, and lifecycle programs; own the X and LinkedIn calendar, SEO and answer-engine visibility, monthly newsletter, nurture flows, and customer case studies
• Manage growth operations, including HubSpot administration, lead scoring and routing, campaign tracking with UTMs and PostHog, and funnel dashboards
• Equip Sales with product-grounded proposals, battlecards, account briefs, and discovery prompts to help move customers through the pipeline
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated go-to-market efforts
• Contribute to OKRs and performance tracking frameworks, and manage the marketing budget and paid campaigns against named opportunities

Требования:

• 5+ Years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
• Strong copywriting and storytelling skills, with the ability to make complex topics clear
• Hands-on HubSpot experience with workflows, lead scoring, pipelines, and reporting
• Analytical skills, including setting up tracking, reading funnels, and connecting marketing work to pipeline and revenue
• Ability to navigate ambiguity and solve open-ended problems with structure and insight
• Daily use of AI tools and ability to build simple agent workflows or automations
• Curiosity about and/or deep understanding of blockchain technologies
• Будет плюсом: Experience managing and mentoring team members and fostering a collaborative environment that supports individual growth and team success

Условия:

• Remote-first global workforce; NY office
• Professional reimbursement program for industry conferences, certifications, and more
• Medical, dental, and vision coverage in the US and some other countries
• 401K retirement plan with company match in the US only
• Wellness stipend
• Home office setup and ergonomic equipment program
• This role cannot be performed in California or Colorado