Product Marketing Manager - EMS

Remote; San Francisco (CA); Remote; USD 113,000 - 138,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k)

Flexible PTO

Fully remote workplace

Technology stipend

Job summary

First Due is seeking a Senior Product Marketing Manager for the EMS market. This role owns EMS product marketing end-to-end: segmentation, personas, messaging and positioning, competitive intel, field enablement, pricing, packaging, and the go-to-market strategy.

The EMS PMM will scale our EMS presence, collaborate with Sales, Marketing, Product, Revenue Operations and Customer Success, and become the company expert on EMS market dynamics. This is a fully remote US role.

Qualifications

• 4+ years of relevant B2B enterprise or vertical SaaS experience.
• Experience entering new markets and scaling products.
• Strong ownership, accountability, and execution focus.
• Data-driven thinking with ROI assessment ability.
• Proven written and verbal communication skills for technology markets.

Responsibilities

• Take First Due's EMS product portfolio to market.
• Understand industry, competitors, market; inform roadmap and GTM in EMS.
• Collaborate with customers to define value props and product gaps.
• Develop clear, differentiating, monetizable messaging and positioning.
• Understand competitors and market dynamics deeply.
• Arm sales with tools and content for success.
• Plan, implement, and measure campaigns, launches, and pipeline impact.

Skills

B2B enterprise SaaS experience

Cross-functional collaboration

Strategic thinker

Analytical skills

Excellent communication

Education

BA/BS degree

Job description

About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

Job Title: Senior Product Marketing Manager

Location: Remote - US Only
Country: United States
Department: Marketing
Position Type: Full-Time
Salary: $125,000 + Bonus

Job Summary:

First Due is seeking a Product Marketing Manager for the EMS market. This role owns EMS product marketing end-to-end: market segmentation, personas, messaging and positioning, competitive intel, field enablement, pricing, packaging, and the overall EMS go-to-market strategy.

The EMS Product Marketing Manager will scale up our presence in the EMS market which is the fastest growing segment of our business. Reporting to the Director of Product Marketing, this strategic doer will partner closely with Sales, Marketing, Product, Revenue Operations, and Customer Success, as the company expert on all things EMS and the go to resource for understanding the EMS market. The ideal candidate combines strategic thinking with hands‑on execution and has a track record of successful PMM market ownership.

Key Responsibilities:

• Successfully taking First Due's portfolio of EMS products to market.
• Build a deep understanding of the industry, competitors, market and help guide product roadmap and GTM strategy in the EMS market.
• Work closely with customers to understand value props, and product gaps, delivering this information back to Product to inform roadmap.
• Develop messaging and positioning that is clear, differentiated, and monetizable.
• Deeply understand all competitors and market dynamics.
• Arm and enable sales with the tools and content needed to be successful.
• Plan, implement, and measure your work to improve campaigns including launches, lead generation, pipeline, close rates, sales cycles, ASP, and awareness.

Qualifications:

• 4+ years of relevant B2B enterprise or vertical SaaS experience.
• Experience entering new markets, and scaling products in those markets.
• Fierce sense of ownership and accountability.
• Strategic, data‑driven thinker, with the ability to work both independently and cross‑functionally.
• Growth mindset - you are not afraid to think big and take on risks.
• Willingness to roll up your sleeves.
• A strong work ethic, and excitement about our mission.
• Proven analytical skills, and ability to assess opportunities and make decisions on ROI/advantages of programs & investments.
• Exceptional verbal and written communication skills and proven ability to write about technology and the tech landscape.
• Comfortable in a fast‑paced and changing environment.
• BA/BS degree

Preferred Qualifications:

• Public safety or public sector experience.

For US-based Roles All applicants must be authorized to work for any US employer in the United States. Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check. As part of the I-9 verification of authorization to work in the US, Locality Media participates in E‑Verify.

Physical Demands and Work Environment Reasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above. If you require an accommodation during the interview process, please reach out to [e-mail].

Working at First Due First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit www.firstdue.com to learn more.

If you are a resident of a state requiring wage transparency, please reach out to [e-mail] for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.

When you apply for a role at Locality Media, LLC d/b/a First Due, we collect personal information such as identifiers (e.g., name, email, phone number), professional and employment information, education information, and information you provide in your application materials. We use this information to evaluate your candidacy, communicate with you, and manage our recruiting process. We may share this information with our service providers who assist with recruiting and background screening. We do not sell or share applicant personal information for cross-context behavioral advertising. We retain applicant information in accordance with our data retention policies. California residents have rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA. For more information, please review our Candidate Privacy here.