Product Marketing Manager - Domain GTM & Narrative

Halliburton Energy Services; Houston (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits package

Opportunities for professional growth

Job summary

A global energy solutions provider is seeking a Product Marketing Manager in Houston, Texas. This key role involves developing domain messaging, supporting go-to-market strategies, and translating complex technology into customer-friendly narratives. Ideal candidates will have 8-10 years of relevant experience in B2B technology and a strong understanding of product marketing. The position offers competitive compensation, comprehensive benefits, and opportunities for professional growth within the organization.

Qualifications

• Experience in Product Marketing or Go-To-Market roles.
• Comfortable working in technical environments.
• Ability to simplify complex technology for customers.
• Oil & gas, energy, industrial, or adjacent technical industry experience preferred
• Exposure to or experience supporting Account-Based Marketing (ABM) initiatives
• Comfortable working in cross-functional, matrixed environments

Responsibilities

• Develop domain messaging and narrative.
• Support GTM prioritization and governance.
• Translate technology into customer value.
• What Success Looks Like: Clear domain GTM briefs used by marketing and sales; launches and campaigns meet readiness; consistent messaging; increased sales confidence and message adoption

Skills

Product Marketing

B2B technology products

Digital technology experience

Oil & gas industry knowledge

Cross-functional collaboration

Strong writing and storytelling

Education

8–10 years of experience in relevant roles

Job description

We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.

About the Role

We are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories.

You will work closely with Product, Sales, Brand, and Marketing teams to help ensure domain launches and campaigns are well-positioned, execution-ready, and aligned to overall portfolio strategy and messaging standards.

This role is well-suited for a strong hands‑on product marketer who enjoys working in technical environments and bringing clarity, structure, and consistency to go-to-market efforts.

Job Duties

Develop domain messaging and narrative

• Create and maintain messaging and positioning for assigned domains and solutions
• Apply established message hierarchies and portfolio “anchors” to ensure consistency
• Support refinement of value propositions and differentiation using customer and market insights

Support GTM prioritization and governance

• Participate in GTM tiering discussions and help document decisions and outcomes
• Support readiness gates by ensuring required messaging, proof, and enablement inputs are delivered
• Maintain clear GTM documentation to support alignment across teams
• Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics
• Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs
• Help ensure consistent execution of GTM plans across channels

Translate technology and science into customer value

• Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging
• Support development of proof assets such as case studies, use cases, and outcome stories
• Ensure claims are accurate, credible, and usable by Sales teams
• Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards
• Incorporate feedback from Sales to improve messaging and usability over time

What Success Looks Like

• Clear, actionable domain GTM briefs that are actively used by marketing and sales teams
• Launches and campaigns that meet defined readiness expectations
• Consistent messaging and claims across assigned domains
• Increased Sales confidence and message adoption

Qualifications

Preferred Background

• 8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles
• Experience working with enterprise or B2B technology products
• Digital technology experience preferred
• Oil & gas, energy, industrial, or adjacent technical industry experience preferred
• Exposure to or experience supporting Account-Based Marketing (ABM) initiatives
• Comfortable working in cross-functional, matrixed environments

Core Skills & Competencies

• Solid understanding of positioning and messaging frameworks
• Strong writing and storytelling skills
• Ability to simplify complex technical concepts for customer audiences
• Organized, detail-oriented, and comfortable working with GTM processes and governance
• Strong collaboration and communication skills

Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher level roles given (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available including Senior Product Marketing.

Why Join Us

You’ll contribute directly to how advanced digital and technology solutions are brought to market—working on meaningful, technically complex products while building strong product marketing fundamentals. This role offers exposure across functions, ownership of real GTM work, and a clear growth path within the Product Marketing organization.

At Halliburton, we're committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future. When you join our team, you'll have access to a wide range of resources designed to help you thrive at work and at home. By clicking here , you can review a summary of the benefits available once you join.

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

Location

3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States

Requisition Number: 206345
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Landmark Software & Services
Full Time / Part Time: Full Time

Compensation Information

Compensation is competitive and commensurate with experience.

Nearest Major Market: Houston
Job Segment: Product Marketing, Marketing Manager, Manager, Marketing, Management