Product Marketing Manager, Data & Analytics Platforms

Becton Dickinson NA; Durham (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Becton, Dickinson, and Company in Durham, NC seeks a senior leader to own the global Data & Analytics product strategy and lifecycle for Stratus, CDDB, and future analytics solutions.

You will define roadmaps, monetize analytics offerings, and partner with cross-functional teams to drive growth and strategic alignment across portfolios. On-site presence in Durham is required and travel up to 25% is expected.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field.
• At least 5 years of product management, marketing, business development, innovation, or strategic planning experience.
• Experience owning and commercializing data/analytics software, SaaS, or digital platforms.
• Pricing strategy experience is required.
• Ability to influence cross-functionally in a fast-paced, matrixed environment.
• Strong analytical and resource-prioritization skills.

Responsibilities

• Lead product management for the data and analytics portfolio (Stratus, CDDB, analytics solutions).
• Define roadmaps using customer insights to drive value.
• Serve as Marketing Core Team Lead for analytics programs.
• Partner with analytics marketing to harmonize strategy across portfolios.
• Define monetization strategy and execute product roadmap with budgets and growth.
• Conduct market research and competitive analysis to inform tactics.

Skills

Product management

Pricing strategy

Strategic planning

Cross-cultural collaboration

Marketing

Education

Bachelor's degree in Marketing/Business/Engineering/Life Sciences

MBA

Job description

Job Description

We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

About the role:

This individual will own the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.

Key Responsibilities:

• Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions
• Use customer insights to define data and analytics product roadmaps to drive incremental customer value
• Serve as Marketing Core Team Lead for data and analytics innovation programs
• Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios
• Define monetization strategy for data and analytics portfolio
• Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments
• Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap

About you:

This is not a traditional marketing analytics or campaign marketing role , but rather a role focused on platform ownership, commercialization, product strategy, lifecycle management, and portfolio growth. Examples of relevant experience include ownership of SaaS platforms, Data products, analytic platforms, BI products, clinical analytics solutions or healthcare software platforms.

Minimum Requirements:

• Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, or related field
• At least 5 years of product management, marketing, business development, innovation, or strategic planning experience
• Must have experience owning and commercializing a data, analytics, software, SaaS, or digital platform, including responsibility for roadmap, adoption, pricing, and growth
• Must have pricing strategy experience
• Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment
• Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections
• Effectively prioritizes and allocates resources to drive most impactful business outcomes. Ability to work on several projects simultaneously.
• Ability to report onsite in Durham, NC at least 4 days a week
• Flexibility to accommodate different time zones and travel up to 25% domestically and internally

Preferred Qualifications:

• MBA
• Healthcare/Life Science industry experience
• Experience with technical product management
• Experience with revenue responsibility

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work LocationUSA NC - Durham - Roche DriveAdditional LocationsWork Shift