Product Marketing Manager, Competitive Intelligence

Broadcom Inc.; Palo Alto, Northern (CA, KY); Hybrid; USD 138,000 - 220,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits

Professional growth

Global leader

Job summary

Broadcom Inc. is seeking a Product Marketing Manager for Competitive Intelligence in Palo Alto, with in-office locations in Austin or Burlington.

You will lead competitive enablement, market insights, and cross-functional collaboration across sales, marketing, and product teams within Broadcom’s Enterprise Security Group. Ideal candidates have 7-10+ years in CI or product marketing for B2B security solutions and can translate complex concepts into crisp, market-ready messaging.

Qualifications

• 7-10+ years in competitive intelligence, product marketing, or adjacent field.
• Proven success launching and marketing B2B enterprise security solutions.
• Ability to up-level technical content into concise positioning; strong prompt engineering skills.

Responsibilities

• Competitive Enablement Content: Develop high-impact enablement content, including battlecards and positioning guides.
• Market Intelligence & Strategic Insights: Monitor market movements and translate competitive news into actionable insights.
• Field & Partner Training: Conduct regular competitive enablement sessions for Partners and internal field teams.
• Strategic Deal Support: Provide on-demand deal support and custom competitive guidance for renewals and new business.

Skills

Competitive intelligence

Product marketing

B2B security

Prompt engineering

AI productivity tools

CRM platforms

Analytics

Cross-functional collaboration

Education

Bachelor's degree in marketing or technical field

MBA or advanced degree preferred

Tools

CRM platforms

Marketing tools

Analytics tools

Job description

Product Marketing Manager, Competitive Intelligence

Location: Palo Alto, CA or Austin, TX or Burlington, Mass - In Office. Team: Enterprise Security Group (ESG). Experience Level: Mid (7-10+ years preferred).

About Broadcom's Enterprise Security Group Broadcom’s Enterprise Security Group delivers advanced cybersecurity solutions designed to protect enterprises from sophisticated threats. Our mission is to empower businesses to secure their digital environments while ensuring compliance, reliability, and trust. We’re seeking a motivated and creative Competitive Intelligence Product Marketing Manager to join the ESG product marketing team supporting the Symantec and Carbon Black brands. This role requires an adaptability to seek out success in a non-traditional go-to-market model, helping shape competitive programs for our Catalyst partner network and internal account teams.

Core Deliverables

• Battlecards: Dynamic, automated guides for specific competitors and product lines.
• Compete Kits: Comprehensive resource bundles for core product areas (e.g., Endpoint Security, Network Security, DLP, App Control) to simplify sales enablement.
• Positioning Guides: Technical content designed to highlight strategic value and product differentiation.
• Market Intelligence Updates: Actionable insights based on market movements and competitive news.
• Sales Enablement Training: Recorded and live sessions to coach field teams and partners on competitive positioning.
• Strategic Deal Support: On-demand, customized research and guidance for key renewals and new business opportunities.

Key Responsibilities

• Competitive Enablement Content: Develop high-impact enablement content, including technical battlecards and positioning guides, that helps sellers focus on strategic value and product differentiation.
• Market Intelligence & Strategic Insights: Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams to inform roadmap decisions.
• Field & Partner Training: Conduct regular competitive enablement sessions and live training for Partners and internal field teams of varying technical aptitudes.
• Strategic Deal Support: Provide on-demand deal support and custom competitive guidance for successful renewals of strategic accounts and new business acquisition.

Required Qualifications

Experience: 7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field. Proven success in launching and marketing B2B enterprise security solutions. Industry Knowledge: Deep passion for competitive problem solving and familiarity with the cybersecurity landscape (e.g., Zero Trust, DLP, Endpoint Security and XDR). Skills: Exceptional ability to up-level technical content into conversational and succinct positioning. Highly adaptable and comfortable working with minimal oversight in a fast-paced environment. Ability to simplify complex concepts into clear and compelling narratives. Proficiency in prompt engineering and AI productivity applications to automate CI research tasks, model competitive scenarios, and streamline cross-functional insight distribution. Proficiency with marketing tools, CRM platforms, and analytics. Collaboration: Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams. Education: Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.

Preferred Qualifications

Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products. Experience working with global teams and managing multiple stakeholders. Certifications such as CISSP, CISM, or equivalent are a plus.

What We Offer

• Competitive compensation package.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth in a cutting-edge technology environment.
• The chance to work with a global leader in enterprise technology solutions.

Compensation and Benefits

The annual base salary range for this position is USD 137,500.00 To USD 220,000.00 As a valued member of our team, you'll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company's growth. All subject to relevant plan documents and award agreements. Broadcom offers a competitive and comprehensive benefits package:

• Medical, dental and vision plans.
• 401(K) participation including company matching.
• Employee Stock Purchase Program (ESPP).
• Employee Assistance Program (EAP).
• Company paid holidays.
• Paid sick leave.
• Vacation time.

The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Equal Opportunity Statement

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

Outside US Applicants

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

Welcome! Thank you for your interest in Broadcom! We are a global technology leader that designs, develops and supplies a broad range of semiconductor and infrastructure software solutions. For more information please visit our video library and check out our Connected by Broadcom series. Follow us on Linked In Broadcom Inc.