Product Marketing Manager - CNC

Proto Labs; Maple Plain (MN); Hybrid; USD 95,000 - 126,600; Full time

Benefits offered by this job

Health Insurance

Flexible Spending Accounts

Health Savings Account

Dental and Vision

Life Insurance

Disability Insurance

Paid caregiver leave

PTO + Wellness Hours + Holiday Pay + 1

Job summary

Protolabs in Maple Plain, MN is seeking a Product Marketing Manager to shape messaging and positioning for CNC and Sheet Metal products and the aerospace and defense markets, turning breakthrough ideas into real impact for customers.

You will collaborate with marketing, product management, sales, engineering and customer service to deliver double-digit revenue growth across the Americas, leading go‑to‑market planning and innovative campaigns.

Qualifications

• Bachelor’s Degree in Business/Marketing (MBA preferred)
• 5+ years of product marketing experience
• Proficient in Microsoft Office tools and Salesforce/CRM
• Proven track record of developing effective marketing strategies and on-point messaging and positioning
• B2B/B2C/e‑Commerce experience desired
• Experience with CNC, sheet metal, aerospace/defense industry preferred
• Customer-centric and data-driven problem solving
• Excellent people skills across levels of the organization

Responsibilities

• Develop a marketing strategy for Protolabs’ services, identify target audiences, landscape, growth objectives and strategies to find new customers and retain existing ones.
• Serve as marketing lead for key growth strategies within the service line.
• Act as conduit between product management and marketing communications during launches and go-to-market planning.
• Lead service messaging and value proposition to differentiate Protolabs’ capabilities.
• Monitor competitors’ marketing strategies across digital and traditional channels to ensure market leadership.
• Gain intimate customer persona knowledge and translate into content, messaging, positioning.
• Ensure marketing messages articulate the right value for intended audiences.
• Collaborate on innovative campaigns to raise awareness, generate demand and drive revenue.
• Use data analytics to assess health of the service line and identify growth opportunities.
• Partner with sales and marketing to ensure effective sales enablement tools.
• Document customer journey and decision points for content strategy.
• Score upper-funnel metrics with cross-functional teams and forecasting accuracy.
• Participate in cross-functional demand planning to protect revenue attainment.
• Perform other related duties as assigned.

Skills

5+ years product marketing

Salesforce/CRM

Microsoft Office

Marketing strategy

Messaging & positioning

Education

Bachelor's Degree in Business/Marketing

MBA preferred

Tools

Salesforce

CRM

Microsoft Office

Job description

Be yourself at Protolabs

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you are not meeting every single requirement but still intrigued? We encourage you to apply. You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any other characteristic. We strongly believe diversity makes for more successful teams.

Why Protolabs?

We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.

Join our team as a Product Marketing Manager!

This is a fixed hybrid role (onsite Tuesday, Wednesday, Thursday; remote Monday and Friday) in Maple Plain, MN.

Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you’ll unleash your creativity to shape messaging and positioning for CNC and Sheet Metal products and the aerospace and defense markets, that not only enhance our customers’ lives, but leave a lasting mark on the world. This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future! You will work in a highly matrix environment and collaborate cross‑functionally with the rest of the marketing team, product management, sales, engineering, and customer service to develop marketing strategies that deliver double‑digit revenue growth for Protolabs’ unique digital manufacturing service offering in the Americas.

What you'll do:

• Work with the rest of the marketing and product management team to develop a marketing strategy for Protolabs’ services, including identifying key target audiences, competitive landscape, growth objectives, and strategies to find new customers and retain existing customers.
• Member of the service line growth team to serve as marketing point for key marketing growth strategies.
• Act as a conduit between product management and marketing communications during product launches and go‑to‑market planning.
• Lead service messaging and value proposition work that positions Protolabs’ capabilities in a differentiated and market‑leading way.
• Monitor and compare competitors’ marketing strategies across multiple channels, including digital (paid/organic/social) and traditional (tradeshows/events/PR), to ensure market/service leadership and differentiation across all key segments.
• Gain intimate customer persona knowledge and understanding of how Protolabs’ unique value proposition applies across multiple use cases; socialise this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
• Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
• Collaborate with other marketing and product management members to develop innovative marketing campaigns to raise awareness for Protolabs’ capabilities, generate demand, and ultimately drive revenue results.
• Use data analytics to assess the health of the service line and identify key growth opportunities.
• Partner with sales and the rest of the marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.
• Understand and document the customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
• Accountable for partnering with sales, product management, and other cross‑functional teams to ensure the attainment of upper‑funnel service‑level metrics, such as leaders, uploaders and quotes.
• Participate in the cross‑functional demand planning process to ensure forecasting model accuracy and revenue attainment.
• Perform other related duties as assigned.

What it takes:

• Bachelor’s Degree in Business/Marketing, MBA preferred
• 5+ years of product marketing experience
• Proficient in all Microsoft Office tools and Salesforce/CRM
• Proven track record of developing effective marketing strategies and on‑point messaging and positioning
• B2B, B2C and/or e‑Commerce experience highly desired
• Experience with CNC, sheet metal manufacturing or aerospace and defense industry preferred
• Keen focus on customer‑centric and data‑driven approach to problem solving
• Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross‑functional peers, executives, customers, and third parties
• High levels of curiosity and desire to learn more
• Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines

What’s in it for you?

• We offer a competitive salary and an annual bonus opportunity
• In addition, we offer amazing benefits including but not limited to:
  • Health Insurance: Traditional or High Deductible plan
  • Flexible Spending Accounts
  • Health Savings Account (including employer contributions)
  • Dental and Vision
  • Basic and Supplemental Life Insurance
  • Short‑Term and Long‑Term Disability
  • Paid caregiver leave
• You will receive at least 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
• 401(k) with company match and immediate vesting
• Employee Stock Purchase Program at a 15% discounted rate
• Matching grants through Protolabs Foundation
• And more!

$95,000 - $126,600 a year

Protolabs offers a competitive total rewards package, and compensation mix vary based on position, such as base wage, as well as other earnings including incentives and commissions. Actual pay offered will vary depending on multiple factors which may include, without limitation, job function, work experience, specialized skills, training, education, and certifications.

Proto Labs maintains ITAR‑compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (E, F‑1, H‑1, H‑2, L, B, J, TN or OPT) are not eligible for hire in this role.

Proto Labs, Inc. is an Equal Opportunity Employer.

Physical Demands:

While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.

Work Environment:

Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.