Product Marketing Manager - Cloud

NetApp; Boulder (CO); Hybrid; USD 200,000 - 225,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Retirement or Pension Plans

Paid Time Off (PTO)

various Leave options

Performance-Based Incentives

employee stock purchase plan

restricted stocks (RSU’s)

Job summary

NetApp in the United States seeks a Senior Product Marketing Manager to be the voice of the customer for the NetApp Cloud portfolio. You will own messaging, positioning, and go-to-market excellence, delivering insights that shape product strategy and accelerate adoption.

You will lead launches, develop enablement assets, and collaborate with product, sales, and partners to translate complex technology into clear business value and measurable outcomes.

Qualifications

• 8+ years of product marketing in enterprise technology or cloud solutions.
• Strong storytelling and messaging capabilities.
• Deep understanding of buyer personas, customer journeys, and competitive landscapes.

Responsibilities

• Own end-to-end messaging stack from platform to buyer personas.
• Lead product launches and build enablement assets (playbooks, demos, talk tracks).
• Develop solution marketing frameworks anchored in customer needs.

Skills

8+ years PMM experience

Storytelling & messaging

Buyer personas & journeys

Bridge technical concepts to business

Education

Bachelor's degree in business/tech/marketing

Job description

Own Every Moment at NetApp

At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Own Every Moment at NetApp

At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.

Job Summary

As a Senior Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go‑to‑market leader for the NetApp Cloud portfolio. You will build messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.

• Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote‑Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.

Key Responsibilities

• Messaging & Positioning: Own the end‑to‑end messaging stack: platform -> solutions -> products -> buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
• Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
• Go‑to‑Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
• Solutions Marketing: Build solution frameworks for high‑value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business‑value narratives and architectures.
• Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes‑to‑market and collaborate on partner activation strategies.
• Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
• Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
• Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

Job Requirements

• 8+ years in a product marketing role within an enterprise technology or cloud solutions company.
• Strong storytelling and messaging capabilities.
• Deep understanding of buyer personas, customer journeys, and competitive landscapes.
• Ability to bridge technical concepts with business value.
• Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.

Compensation

The target salary range for this position is $200,000-225,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• various Leave options
• Performance‑Based Incentives
• employee stock purchase plan
• restricted stocks (RSU’s)

With all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in‑office and/or in‑person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise‑grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision‑making.