Product Marketing Manager - Alliances

Illumio; Sunnyvale (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Illumio, in Sunnyvale, CA, seeks a Product Marketing Manager for Alliances to shape joint messaging and GTM plans with technology partners. You will drive co-sell motions, partner campaigns, and field enablement to accelerate demand within Illumio’s growing partner ecosystem.

You will translate complex cybersecurity tech into differentiated joint solutions, collaborating across Marketing, Product, Sales, and external partners to deliver measurable impact.

Qualifications

• 3-5 years of experience in product marketing, with at least 1 in partner or alliance-focused roles at a B2B SaaS or cybersecurity company.
• Demonstrates an AI-first mindset and ability to research and improve the quality, speed, and impact of work.
• Proven success building and executing go-to-market plans with strategic technology partners.

Responsibilities

• Own and evolve joint messaging, positioning, and value propositions for key technology partners.
• Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaigns.
• Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams.
• Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels.
• Act as the primary marketing liaison to Business Development and Partner Sales teams.
• Track and measure performance of alliance marketing programs and adjust strategy to maximize impact.

Skills

Product marketing

Partner/alliances

B2B SaaS

Cybersecurity

Job description

Onwards Together!

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience.Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Location: 4 on-site days a week in Sunnyvale, CA Headquarters.

Our Team’s Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry’s most creative and dynamic teams, where you’ll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

As Product Marketing Manager for Alliances, you’ll work with the go-to-market partner team to create and execute Illumio’s strategic technology and cloud partnership plans. Your work will accelerate co-sell motions, partner campaigns, joint value propositions, and field enablement — driving awareness and demand through Illumio’s growing partner ecosystem.

This is a high-impact role for a strategic marketer who excels at storytelling, thrives in cross-functional environments, and is passionate about translating complex technology into differentiated joint solutions.

Your Impact:

• Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on).




• Create partner-specific content and assets, including solution briefs, sales enablement

materials, webinars, and campaign collateral.

• Support partner launches, product integrations, and ecosystem announcements in

collaboration with Product, Sales, and Partner teams.

• Build and execute integrated go-to-market plans to generate demand and pipeline through

alliance channels.

• Act as the primary marketing liaison to Business Development and Partner Sales teams.




• Track and measure performance of alliance marketing programs, adjusting strategy as

needed to maximize impact.

Your Toolkit:

• 3-5 years of experience in product marketing, with at least 1 in partner or alliance-

focused roles at a B2B SaaS or cybersecurity company.

• You demonstrate “AI-first” mindset and expertise in researching and improving the quality, speed, and impact of your work.”




• Proven success building and executing go-to-market plans with strategic technology

partners.

• Strong storytelling, positioning, and messaging skills.




• Exceptional collaboration and communication abilities—comfortable working across

Marketing, Product, Sales, and external partners.

• Understanding of enterprise security buyers and the cybersecurity market landscape.




• Ability to simplify complex concepts and translate technical integrations into customer

value.

Bonus Points:

• Experience working with or marketing to public cloud or hybrid cloud environments

(AWS, Azure, GCP).

• Familiarity with Zero Trust, segmentation, or breach containment strategies.




• MBA or advanced degree in Marketing, Business, or technical field.

#LI-OM1 #LI-ONSITE

Our Commitment

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.