Product Marketing Manager- AI Software & Ecosystem (ROCm)

AMD; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

AMD is seeking a Product Marketing Manager to lead ROCm AI software marketing and the broader AI partner ecosystem. You will drive product positioning, customer engagement, and go-to-market execution across teams from product to sales.

The role emphasizes translating complex AI tech into compelling customer value, building strong partnerships, and delivering impactful content and campaigns. Location is Austin with a hybrid work model.

Qualifications

• Experience in product/technical marketing within semiconductors, AI, or data center tech.
• Ability to translate complex AI tech into customer value propositions.
• Strong cross-functional leadership and stakeholder influence.

Responsibilities

• Own product marketing strategy and messaging for ROCm and AI software.
• Develop customer-facing content to show performance and AI adoption.
• Lead go-to-market with AI ecosystem partners and vendors.
• Build executive relationships with partner marketing and business teams.
• Create presentations, case studies, whitepapers, blogs, and campaigns.
• Support pipeline generation and strategic account initiatives.
• Drive ROCm launch planning and marketing campaigns.
• Monitor market trends to refine positioning.

Skills

Product marketing

Strategic marketer

Cross-functional collaboration

Storytelling/presentation

Marketing analytics

Education

Bachelor's degree in CS/CE/EE/Marketing

MBA or advanced technical degree

Tools

ROCm

CUDA

PyTorch

JAX

Triton

vLLM

SGLang

Hugging Face

Kubernetes

Cloud AI platforms

Job description

ADVANCE YOUR CAREER. ADVANCE THE WORLD.

At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future.

Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward. Join us and, together, we’ll advance your career.

The Role

AMD's Data Center GPU Business Unit is seeking an experienced Product Marketing Manager to lead marketing initiatives for AMD ROCm™ AI software and the broader AI partner ecosystem. This individual will play a critical role in accelerating the adoption of AMD Instinct™ GPU accelerators by driving product positioning, customer engagement, ecosystem partnerships, and go-to-market execution.

You will work across product management, engineering, developer relations, sales, corporate marketing, communications, and strategic partners to define and execute marketing strategies that showcase the value of AMD's open AI software stack and growing AI ecosystem.

The Person

This is a highly visible role ideal for a strategic marketer who can translate complex technologies into compelling customer value propositions while building strong partnerships across the AI industry.

Key Responsibilities

• Own product marketing strategy and messaging for AMD ROCm and associated AI software offerings, including positioning, competitive differentiation, launch planning, and market education.
• Develop customer-facing content that demonstrates how developers and enterprises can maximize performance and accelerate AI innovation on AMD Instinct GPU accelerators.
• Partner with leading AI ecosystem partners, frameworks, and software vendors to drive joint go-to-market initiatives that expand awareness, engagement, and customer adoption.
• Build and maintain executive-level relationships with AI partner marketing, product, and business development teams to identify and execute high-impact co-marketing opportunities.
• Lead development of compelling content including presentations, keynote materials, customer success stories, solution briefs, whitepapers, blogs, videos, web content, and social media campaigns.
• Collaborate with sales, business development, and field teams to support pipeline generation, customer engagement, and strategic account initiatives.
• Drive launch planning and integrated marketing campaigns for ROCm releases, ecosystem partnerships, and strategic AI announcements.
• Monitor competitive trends, customer feedback, and industry developments to inform product positioning and marketing strategy.
• Influence internal and external stakeholders across multiple organizations to align on objectives and execute programs that drive measurable business impact.

Preferred Qualifications

• Proven years of experience in product marketing, technical marketing, product management, or related roles within semiconductors, AI, cloud computing, enterprise software, or data center technologies.
• Strong understanding of AI infrastructure, machine learning frameworks, GPU computing, HPC, or developer platforms.
• Strong understanding of AI software stacks including ROCm, CUDA and ecosystems, including frameworks such as PyTorch, JAX, Triton, vLLM, SGLang, and other tools used by AI developers.
• Proven ability to translate complex technical concepts into differentiated customer value propositions and compelling marketing content.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders without direct authority.
• Experience building and executing strategic partner marketing programs and joint go-to-market initiatives.
• Exceptional written, verbal, presentation, and storytelling skills.
• Strong analytical capabilities with experience conducting competitive analysis and market research.
• Familiarity with marketing channels including content marketing, digital marketing, social media, PR, analyst relations, events, and field marketing.
• Experience working with AI frameworks and ecosystems such as PyTorch, JAX, Triton, Hugging Face, Kubernetes, or cloud AI platforms is highly desirable.

Academic Credentials

• Bachelor's degree in Computer Science, Computer Engineering, Electrical Engineering, Marketing, Business, or a related field.
• MBA or advanced technical degree is a plus.

LOCATION

• Location: Austin, TX (preferred) or AMD office locations as applicable.
• Hybrid work environment.

This role is not eligible for visa sponsorship.

Benefits offered are described: AMD benefits at a glance.

AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.

AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.

This posting is for an existing vacancy.