Product Marketing Manager 2

Cook Medical; Bloomington (IN); On-site; USD 85,000 - 110,000; Full time

Job summary

Cook Medical is seeking a Product Marketing Manager 2 to join their team in Bloomington, Indiana. This role involves developing marketing strategies for global products and working closely with leadership to align priorities across projects.

The ideal candidate will have a Bachelor's degree in marketing or business and 7–10 years of relevant experience in strategic marketing and brand management.

Global travel may be required to meet business needs, and the candidate will foster a supportive workplace culture.

Qualifications

• 7–10 years of relevant experience in strategic marketing.
• Experience developing effective marketing strategies.
• Willingness to travel for business as required.

Responsibilities

• Collaborate with leadership to align marketing strategy.
• Develop global go-to-market strategies.
• Manage large, complex marketing initiatives.
• Engage with customers to inform marketing strategies.

Skills

Strategic marketing

Analytical skills

Problem-solving

Brand management

Effective communication

Education

Bachelor's degree in marketing or business

Job description

Product Marketing Manager 2

Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.

Why Join Us

Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.

Overview

Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.

Responsibilities

• Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
• Influences specialty business strategy and direction.
• Aligns mid‑term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.
• Develops global go‑to‑market strategy in close collaboration with product management, sales, and global functions.
• Develop value proposition, claims, and messaging in alignment with brand guidelines.
• Ensures successful execution of global and regional product launches.
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
• Establishes objectives for campaigns and channels, including customer meetings and events.
• Provides measurable input to marketing and specialty processes, systems, and operational plans.
• Able to work independently to understand root causes for a variety of unique and difficult issues.
• Manages large, complex marketing initiatives of strategic importance involving cross‑functional teams.
• Foster and maintain a workplace culture respectful and supportive of individual differences.
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
• Must maintain company values, policies and standards.
• Must have effective oral and written communication skills.
• Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.

Qualifications

• Bachelor’s degree required in marketing or business.
• 7–10 years of relevant experience in strategic marketing.
• Experience in developing effective marketing strategies and plans that drive business goals.
• Global and domestic travel will be required.
• Analytical and problem‑solving skills with an operations mindset.
• Experience working with sales and marketing teams.
• Experience in brand management and product marketing.
• Willingness and availability to travel on company business as required.

We are proud to be an equal employment opportunity employer for minorities, women, protected veterans, disabled individuals, and any other protected class. Cook will consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state/province and local law.