Product Marketing Manager

Bright Horizons; United States; Remote; USD 84,000 - 96,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Paid leave

401(k) plan

Disability insurance

Life insurance

Discounts & planning tools

Tuition assistance

Caregiving support

Job summary

Bright Horizons is seeking a skilled marketing professional to communicate the value of its childcare and education benefits. This remote US-based role focuses on developing broad product marketing strategies that drive enrollment, utilization, and measurable growth across the family solutions portfolio.

The ideal candidate will lead market research, craft compelling messaging, and work with product teams on go-to-market plans to maximize consumer experience and enrollment growth.

Qualifications

• Minimum 5 years in Marketing (early education/childcare/preschool preferred).
• Bachelor's degree in Marketing or equivalent experience required.

Responsibilities

• Develop multi-channel marketing strategies to grow enrollment and revenue for childcare and preschool.
• Conduct market research and competitive analysis to inform positioning.
• Develop messaging and positioning across channels, assets, and campaigns.
• Collaborate with product team on go-to-market plans for new features/products.
• Track metrics to measure campaign impact and ROI.

Skills

Marketing experience

Strategic thinking

Communication skills

Market research

Education

Bachelor's degree in Marketing

Equivalent experience in lieu of degree

Job description

Primary Purpose

Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be users of Bright Horizons’ childcare and education benefits. This individual will develop a broad range of product marketing strategies and initiatives that drive benefit utilization and measurable growth of the family solutions product portfolio.

This is a Remote position available in the United States.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

• Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.


• Conduct market research and competitive analysis to inform product positioning and differentiation.


• Develop compelling messaging and positioning for our childcare and preschool programs across channels, assets, and campaigns.


• Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.


• Track and analyze key metrics to measure the impact and success of marketing campaigns.


• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Minimum Qualifications

• Bachelor's degree in Marketing
  
  
  
  • In lieu of a degree an additional 5 years of experience may be considered
  
  
  
  


• 5 years in Marketing (preferably in the early education/childcare/preschool industry)

Preferred Qualifications

• Proven experience in marketing, preferably in the childcare or education industry.


• Work autonomously and consult with necessary parties on key decisions.


• Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives


• Adept at managing tight timelines, competing priorities, and projects that span multiple departments


• Ability to cultivate strong relationships internally and externally, including client organizations and partner teams


• Demonstrated success in developing campaigns that measurably generate interest in a product or service


• Strong verbal and written communication skills


• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation

The annual salary for this position is between $84,000-$96,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule(vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Benefits

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance


• Paid vacation, sick, holiday, and parental bonding leave


• 401(k) retirement plan


• Long-term and short-term disability insurance


• Life insurance


• Money-saving discounts and financial planning tools


• Tuition assistance and education coaching


• Caregiving support and resources for the children and adults in your family

https://careers.brighthorizons.com/us/en/health-and-wellness

Deadline to apply

This position is anticipated to remain open until 10/3/26

Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed.

We are an inclusive employer and welcome people from all ages and backgrounds to apply. We will consider reasonable adjustments required by applicants.